Jola Cloud Solutions' Blog

Cherie Howlett

Cherie has over 15 years’ experience in IT marketing and was promoted to Head of Marketing for MDNX post purchase of Griffin. She was Marketing Manager for 5 years and Head of Marketing for Griffin for 2 years setting up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions. During her time at Griffin, the company won 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award and 1 Channel Expo award. Cherie built brand awareness in the channel from 0% to 95% using an integrated strategy consisting of online, print, electronic and face to face marketing. Cherie had previously spent 2 years in a Marketing Manager’s role at Pipemedia before it sold to Business Serve in 2006. At Pipemedia she built a VoIP brand called PipeCall using a combination of PR, direct marketing and an online ordering and provisioning portal with plug and play hardware and electronic point of sale units. Cherie’s early career was in International Marketing working for software house AceCad Software and IBM in the European sales division.

Recent Posts

Helping your team to switch off when on holiday

Posted by Cherie Howlett on 24-Aug-2016 15:28:57

One in three employees are guilty of not using up their annual leave and those who do go away often remain online, still checking and replying to work emails. Thanks to cloud computing with the ability to access not just your email, but your documents, CRM and billing platform from your mobile as well as using the mobile client for your hosted telephony, it is getting worse.

Taking holiday is important for both staff and businesses. Work can at times be all-consuming, so it’s understandable that workers find it hard to switch off and for many, the fear of falling behind on their workload whilst on holiday is enough to keep them in the office. However, those running a business need to have processes in place that encourage annual leave, otherwise staff could burnout. How many of these steps do you take in your business for example?

1 - Encourage annual leave

First and foremost, as a business you need to foster a positive message about annual leave and engrain it into your company culture so that employees don’t feel guilty about taking time off. Instead encourage staff to take a break and promote the importance of unwinding and leaving the office behind. You could also use annual leave as an incentive for reaching targets.

2 - Put simple processes in place

Your business should make the process of booking holiday easy. Make sure handover processes are also in place, so that your staff don’t have to worry that their workload is piling up in their absence; this could be achieved through a team meeting, via email, or both, so that their team is aware of what needs to be done. Similarly, activating ‘out of office’ responses helps employees relax that bit more, as they know that urgent enquiries will be picked up by someone else.

 

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Topics: Dealer

Best features of the Premium Broadsoft licence

Posted by Cherie Howlett on 23-Aug-2016 14:12:11

Hoteling

Hoteling allows users to log in to a guest profile on a shared phone. Once users have logged in to their guest profile, the shared phone acts exactly like their own phone—all their network features, phone number(s), and dial plan capabilities are available on the shared phone. This is of use if you have a hot desk in your office used by many.

Shared call appearance

Shared Call Appearance (SCA) offers the user the opportunity to run several devices (e.g. mobile app, handset, softphone) on the same extension, usually with no additional charge. The user’s profile is cloned on each device so they behave identically. For example, when switched on all devices will ring at the same time and Busy Lamp Field (BLF) settings will be identical. Calls cannot be transferred between shared devices and devices cannot call each other.

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Topics: Hosted telephony

Demand for superfast broadband is still strong

Posted by Cherie Howlett on 10-Aug-2016 20:12:00

Openreach recently reported that over 25 million homes and businesses can now access up to 80Mb/s Fibre to the Cabinet (FTTC) superfast broadband. 19 million premises were connected in the first roll out in 2014, at a cost of £2.5bn.

Ultrafast 330Mbps capable Fibre-to-the-Premises (FTTP) is also said to be available to over 200,000+ UK premises and there are plans to roll out next generation hybrid fibre technology with download speeds of around 300Mb/s by 2020.

The opportunity

As a trusted supplier of services to UK SMEs you may be asked to advise on connectivity available as customers consider upgrading. Typical customers are start-ups looking to set up their first office, growing businesses moving to bigger premises and SMEs considering cloud-hosted applications such as hosted voice.

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Topics: Connectivity

What makes a successful partnership?

Posted by Cherie Howlett on 02-Aug-2016 19:02:22

During our business careers we forge many partnerships, have you ever thought about why some are so much more successful than others?

Trust

This is non-negotiable. It also needs to be unreserved, unambiguous, and unequivocal. Trust is one of those things that is easy to advertise but a lot more difficult to demonstrate and retain over a long period of time. It is doing what you say you are going to do. It is coming to an agreement and honouring it. It is having contracts that are clear and concise and don’t hide any surprising clauses. It is about trusting someone with your end users, helping you demonstrate products and win new business.

Shared vision

Sharing a vision such as a passion for customer service is important. On a day to day basis it is about having someone to contact and support you, answer queries so you can get back to a customer in a timely fashion. Someone who takes calls after hours like you do, to go the extra mile for your customers. Someone who isn’t dictated to by strict processes and scripts who can help you customise a solution and expedite delivery to meet expectations where possible.

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Topics: Dealer

Significant growth in SIM-only packages

Posted by Cherie Howlett on 27-Jul-2016 15:56:19

Recent research from YouGov suggests that there is now a 50/50 split in mobile users on contract and SIM-only deals in stark contrast to the previous year where only 16% of contracts were SIM-only. Both types of deals have grown in the last five years however SIM-only deals have grown the most. Since 2010 the percentage of phone owners with contracts has decreased from 80% to 67%.

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Topics: Mobile

5 mistakes to avoid when growing your business

Posted by Cherie Howlett on 26-Jul-2016 15:44:44

1 – Not employing the right people

However, you decide to recruit, putting the time in to plan the type of person you need and their potential career path is worth it. The cost of hiring the wrong person and then needing to recruit again is not just one of time and money.

Hiring a team with a different skill set to yours is invaluable as it allows you to delegate tasks outside of your unique abilities, to keep you focussed on driving growth. Allowing your team to progress their career within your business and rewarding staff with bonuses also helps to retain focus on shared goals.

2 – Not effectively managing cash flow

Growing a business and managing a cash flow go hand in hand. Late payments and billing disputes can be an even bigger problem, when you factor in additional costs to fund growth. Banks may be able to help with overdrafts for working capital but you need to arrange this in advance. Direct debit can help with late payments. Detailed cash flow forecasts can help to highlight any issues before they affect your business.

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Topics: Dealer

Managed IT Services Providers add hosted telephony

Posted by Cherie Howlett on 26-Jul-2016 08:22:25

MSPs

The term MSP (Managed IT Services Provider) has been around for years, typically it is an IT Support company that remotely manages a company’s IT infrastructure, with services such as managed IT.

Pay monthly services

Managed IT services tend to have a fixed monthly cost and are flexible to accommodate changes in requirements as companies grow. Traditionally MSPs partner with vendors such as Microsoft and other VADs (Value added Distributors) to ensure the latest IT solutions.

IT support desk

IT support desk is a popular managed IT service which allows customers to unlimited helpdesk support in business hours although specialist services are also available out of hours for sensitive applications. Pricing is often associated with the number of users of the service.

Monitoring

Monitoring is another common service which gives SMEs peace of mind that their hardware is being kept up to date with the latest upgrades and alerts are raised should services go down.

 

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Topics: Hosted telephony

Why host applications in the cloud?

Posted by Cherie Howlett on 20-Jul-2016 16:14:37

Low upfront costs

Hosting business applications, such as telephony, in the cloud typically has low upfront costs, as solutions are sold on a per seat per month basis. There may be a small set-up fee, however it is possible to upgrade to a feature-rich phone system, with the latest IP handsets, for around £14pcm.

Availability of fast, reliable internet connectivity

If your phone system is hosted in the cloud, it goes without saying that a stable, high-bandwidth connection is critical. The roll out of faster, more reliable fibre broadband has made the decision easier for those who can access it today. In areas where faster fibre broadband is not yet available, BT Openreach has introduced a waiter’s scheme, where suppliers can place an order and when the number of waiting orders reaches a threshold, the cabinet is prioritised for an upgrade.

Need for scalability

The cloud route is excellent for allowing you to downsize or upsize your desk phone needs in short order with minimal effort. Going in-house for your phone system can require purchasing licenses outright and in some cases, investing in greater hardware. Not to mention, if you don't have your own IT staff, you need the skills to configure additional users. This is usually self-administered via a portal with cloud-hosted solutions.

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Topics: Hosted telephony

Best way to compare Ethernet leased lines

Posted by Cherie Howlett on 18-Jul-2016 11:05:31

If you supply business communications or support to SMEs, you may have seen a rise in interest for Ethernet leased lines recently, as some prices have reduced by up to 23%.

There has never been a better time to get your customers connected. Supplying a quality internet connection to your customers keeps the competition at bay and opens up a world of upsell opportunities including hosted Exchange, cloud back-up, hosted desktop and hosted telephony.

What is the best way to compare ethernet leased lines?

Jola has an Ethernet leased line quoting tool which allows users to enter a customer postcode and receive a quotation for the best priced connectivity options, from all the main network providers. Pricing is available for dealers working on a 50/50 margin share basis and for resellers who bill end users and set their own margins.

Should you uncover a requirement whilst visiting customers you can log into the leased line quoting tool on your mobile and produce a quote for them there and then in minutes.

 

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Topics: Leased line

Why are local breweries upgrading to FTTC?

Posted by Cherie Howlett on 15-Jul-2016 08:51:48

Introduction

Local breweries are springing up all over the country. Often family-run and led by experienced brewers determined to make their hobby profitable. Local breweries like many other growing SMEs often have online shops so typically require a faster, more reliable broadband connection.

BT estimate that around 80% of businesses now have access to FTTC (Fibre To The Cabinet - fibre broadband) which is helping to facilitate the introduction of new cloud-hosted applications such as hosted telephony.

1 – To facilitate a move to hosted telephony 

Growth is one driver causing breweries to consider purchasing a cloud phone system. Extensions can be purchased on a monthly basis with the ability to add or reduce connections as required. They can keep their existing phone numbers and with no physical system on site the set-up is quick and easy.

2 – To access an array of new phone features

The most compelling feature of hosted telephony solutions for local breweries is that, perhaps with only a couple of extensions, they have all the features of a much larger and highly developed business phone system. Many features are included as standard, such as shared call appearance, voicemail and disaster recovery. A range of inexpensive add-ons like unmetered standard UK landline and mobile, call recording and auto attendant can also be rented monthly.

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Topics: Connectivity

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