Jola Cloud Solutions' Blog

The Mobile Data Opportunity

Posted by Cherie Howlett on 20-Mar-2024 11:34:59

With the sunsetting of 3G, the PSTN Switch off and the rollout of 5G, demand for mobile data solutions has never been higher. Resellers and MSPs are in the perfect position to take advantage of this and they are looking for reliable suppliers who can help them grow high-margin, recurring mobile data revenues, whilst simultaneously increasing the overall value of their company.

Wholesale suppliers will need to give channel partners the tools to win deals, usually competing with the direct sales arms of the mobile networks. They must be an aggregator with access to all the networks and ideally, they will also be an independent MVNO. Most importantly everything must be automated, with real-time APIs offering zero-touch provisioning and management through a single self-service portal.

The most successful of these will be highly innovative, with a constant stream of relevant mobile data and IoT products that the networks would otherwise take years to develop and launch. When you partner with the right channel supplier, mobile data is easy to sell, support and bill.

The prospect for the channel is significant. ICT resellers already enjoy strong relationships with businesses and the public sector having sold them a range of IT and telecoms infrastructure. Within this customer base, opportunities for mobile data solutions exist in asset tracking, digital signage, mobile WiFi, monitoring and utilities.

Mobile data is an easy product to sell and provision and needs very little support. Jola signed just over 200 new partners in 2023 and now has nearly 1500. One of our partners recently won a huge deal for thousands of RoamNet data SIMs for use in phones and tablets. Using our unique QR technology eliminated the need for physical SIM cards, making the rollout quick and easy. QR codes are also a significant step towards minimising e-waste and removing several operational headaches. SIMs roam over hundreds of mobile networks and are managed via a single platform – Mobile Manager.

Jola SIMs also operate ANPR cameras, CCTV cameras, vending machines, digital signs and tracking devices around the world.

Our partners don’t have to add any more people in billing or accounts departments to support these deals. SIMs provision immediately on Mobile Manager, so you don’t have to wait to start generating recurring margins. As soon as customers put that SIM into their device, you’re billing for it.

Read More

Topics: mobile data

Jola speaks at Channel Live

Posted by Cherie Howlett on 06-Mar-2024 13:40:04

Most resellers still do not have a mobile data proposition and they will need one to fulfil PSTN replacement opportunities and connectivity requirements for their customers. Jola’s CEO Adrian Sunderland will highlight the opportunity at the Channel Live Exhibition at the NEC on the panel discussion’ Future Proofing Connectivity’.

Using case studies, Adrian will explain the mobile data opportunity and how high ARPUs and good margins can be achieved.  He will help the audience to uncover opportunities sitting within their own customer bases and explain how mobile data can only be successfully scaled with a supplier who can deliver unique and differentiated solutions managed in a fully automated, real-time portal.

Every reseller has at least one significant mobile data opportunity in their customer base. The objective of this panel debate is to let the audience know how they can win these deals with the help of their suppliers. Panellists will outline the opportunities and deals being won and how they contribute positively to their enterprise value. They will highlight barriers to success and how to overcome them with the right partners.

Read More

Topics: mobile data

Subscription Services

Posted by Adrian Sunderland on 14-Feb-2024 12:14:05

Subscription Services

Subscription services allow organisations to benefit from new technologies and services without having to spend large amounts of CAPEX.  It also allows them to scale up or down, which is invaluable for organisations facing seasonal demands. 

Impact on the Channel

Subscription services generally work exceptionally well for channel companies because we’re all used to supplying services such as fixed line and mobile on a monthly recurring basis, often with some term discount to reward loyalty.  The only channel business model that could get disrupted is traditional hardware and perpetual software sales funded by leasing. 

Nowadays, many companies that would have had a PBX in their office and a bunch of servers, switches and firewalls in their comms room or data centre will likely have replaced everything with the private or public cloud equivalents. 


In the mobile data world, we’re seeing a shift towards CPE as a service. This enabled, for example, many customers to deploy 5G routers in their networks where it would have previously been prohibitive due to the relatively higher upfront costs compared with 4G routers. 

This is a win-win.  The reseller gets a more valuable stickier solution sell than they might have otherwise enjoyed.  The end-user gets the performance and productivity benefits offered by the latest 5G technologies. 

Key Trends

The key trends that are driving subscription services are the ever-accelerating march towards digital transformation and the cloud.  This has created a virtuous circle that means constant growth in customer adoption drives innovation which delivers improved services which drives more adoption. 

The other side of this equation is that organisations are more reliant on their digital infrastructure and all professional services that provide peace of mind have never been in more demand such as 24x7 network monitoring and support and 24x7 security operations centre services. 

Of course, these professional services are an ideal candidate to be delivered as a service.  We have MSPs delivering managed network and managed security services on a per-user or per-device per-month subscription basis. 


The best place to look for opportunities is always in your existing customer base.  Seek out those customers that may have struggled to sign off on a project in the past due to CAPEX constraints but that could do using a purely OPEX model.  Look for customers that have experienced rapid growth organically or have grown through acquisition, they will be facing technology and communications problems that you can help with. 

Read More

Topics: mobile data

Selling in 2024

Posted by Lee Broxson on 17-Jan-2024 18:20:16

The B2B buying process has undergone significant change in the last 10 years. Surveys have shown that when SMEs are buying ICT they 1. Research the web 2. Approach existing suppliers 3. Ask peers for recommendations. Unsolicited approaches by phone, email or IM are disliked, ineffective and may actually hamper your chances, especially when used in isolation. Your salespeople are your most expensive resource. Stop wasting their time and expertise by forcing them to make hundreds of cold calls, most of which end in failure or rejection.

For quality run-rate leads you need a 5-touch inbound marketing strategy that combines direct mail, social media, PR, SEO and events. For larger prospects, you need an ABM (Account Based Marketing) programme that integrates the sales and marketing departments. It’s easier to sell to existing customers, so build an effective cross-selling programme using product specialists where justified.

The biggest waste of your time is the deal you don’t win

The best test of a new supplier is conversion rate and margin. Good Account Managers help you identify and qualify opportunities. They give you the questions to ask to uncover problems and needs and they help you close deals. A channel-only vendor growing rapidly with a lot of partners is a good sign because it means their partners are closing lots of large contracts. Most vendors say they have a channel programme but there is little substance behind the fluff. Ask for evidence and references. Pull their accounts!

Don’t let new products damage the relationship with your customers

Make sure your vendor has properly developed products that can be easily productised and billed. They should be provisioned, managed and supported through a mature, well-established, API-enabled, real-time, self-service portal. Ask for evidence that the products are reliable and easy to support. Make sure you don’t lose control of the process and the relationship with your end users. Your salespeople will be reluctant to sell anything that might damage the rapport they have with their customers and/or puts core product lines at risk.

Read More

Topics: mobile data

Transport and Logistics

Posted by Adrian Sunderland on 10-Jan-2024 14:43:04

Current Trends

The increasing demand for reliable mobile data extends beyond traditional tracking to broader applications that require precise control. This involves leveraging technology in diverse ways and supporting different requirements across the sector, such as optimising scheduling processes and managing sensors.

As we explore trends in the transport and logistics sector, it's evident that the focus is shifting towards sophisticated solutions. While the tracking of assets remains crucial, smart transport networks are now delivering substantial benefits to passengers, operators, and local authorities. Urban services are becoming more efficient, effective and safe.

End-to-end solutions within the industry leverage advanced technologies like 4G routers and cameras. Tracking systems for trams, buses, and trains are becoming more sophisticated, accurately estimating and advertising arrival times while factoring in potential delays. These solutions often rely on 4G data SIMs, some with a fixed IP or delivered via a secure Private APN.

Warehouses are increasingly adopting these solutions to stay competitive and realise significant benefits in terms of manpower savings and cost reductions. The advent of 5G further empowers companies, even in rural locations, to adopt new technologies that streamline and enhance workflow tracking.

MSP Priorities

In serving the evolving needs of the transport and logistics sector, resellers and Managed Service Providers (MSPs) need to offer choice and control. A wholesale supplier with a diverse range of connectivity options, from single to multi-network to Fixed IP, is essential. Many MSPs have established robust relationships within this sector, understanding the challenges and proposing customised solutions.

End-users require continuous connectivity and control over their data usage to prevent data overage charges. Jola’s partners play a crucial role in managing global SIM estates through Mobile Manager, providing real-time data usage insights, alerts bolt-ons, and data pools. These tools enable efficient monitoring of usage, preventing bill shock. Additionally, the use of mobile data networks expedites start-up processes, eliminating delays associated with lengthy fixed-line installations.

Key challenges

Service providers, without the assistance of an intelligent aggregator, encounter several challenges in the 4G landscape. Firstly, varying network strengths in specific locations necessitate relationships with multiple network providers. Secondly, the absence of data usage tracking leaves devices susceptible to high overage charges when exceeding monthly allowances. Thirdly, there is a crucial need for a secure channel for transmitting financial data.

Cost-effective multi-network SIMs, coupled with an online ordering and management portal, address these challenges. Portals which facilitate data usage tracking, enable the setup of usage alerts and allow for the retroactive application of bolt-ons ensure data costs are controlled. Data pools provide the flexibility of sharing data across multiple SIMs, while buffer pools eliminate high data overage charges. Furthermore, the utilisation of Private APN networks enhances security by facilitating the encrypted transmission of data across a private mobile network.

Read More

Topics: mobile data

Mobile data opportunities in health and social care

Posted by Adrian Sunderland on 30-Nov-2023 17:24:44

The digitisation of healthcare has had a major impact on IT and telecommunications requirements. In recent years there has been a huge effort within NHS trusts to move to 100% electronic patient records which are more easily accessible.


The demand for mobile connectivity services and devices has been increasing consistently since the start of COVID. During the pandemic, there was a need for healthcare professionals in the field to be able to work remotely rather than return to a GP practice or hospital at the end of each shift to update records.  However, that simple change has now led to those mobile devices being used for so much more than simple data entry. Now that single device and SIM card will be likely used for video calling, collaboration, lone worker safety and access to the latest reference material and procedures.

Given that this mobile access is now so mission critical and in some cases life critical then it is no surprise that we seeing more and more demand for data and voice SIMs that can roam un-steered on all the UK networks providing better coverage and resilience than any traditional SIM from one of the big four mobile operators.  


When you’re dealing with an individual’s health information, cybersecurity is a top priority.  With internet-based health applications, this is usually addressed with application layer encryption.  However, where the application isn’t hosted on the Internet but is hosted within an NHS Trust's data centre or cloud then it is very common for a private APN to be required.  A private APN works using standard SIMs and devices but instead of providing access to the Internet, it provides secure access between the SIM and the application without requiring the traffic to traverse the Internet at all.  Private APNs used to be the sole preserve of the mobile operators, but now our resellers can set these up in a matter of days and choose from a variety of different tariffs that provide support for single or multiple mobile networks.

Three years ago we were involved in a project to connect over 30,000 ambulances to the Internet to be able to access electronic patient records which has been a tremendous success.  However, now the requirements have moved on significantly from just being patient records.  The mobile connectivity we supply is now being used to replace the traditional 2-way radio voice communication using either cellular voice or PTT over IP technology.  The largest increase in data usage is coming from video calling which is being used to connect patients, control centres and paramedics to improve the speed and quality of clinical decision making.

A more recent initiative is the concept of ‘virtual wards’. Jola is involved in several different projects of this type throughout the UK with several different partners.  A virtual ward is a term used to describe how digital technology can be used by a hospital to communicate with and monitor the health of hundreds or thousands of patients.  Typically the patient will have a device such as an iPad with a SIM card in it that is linked to wearable sensors that monitor things such as heart rate, blood pressure, body temperature and environmental conditions.  The data is then combined with virtual or in-person outpatient visits that can give the patient more choices about their care and free up valuable hospital beds.

Read More

Topics: mobile data

Successful partnerships

Posted by Cherie Howlett on 15-Nov-2023 11:17:07

Jola has over 1400 partners and runs a channel-only business. All of our growth comes from partners winning deals using our unique and differentiated solutions. Trust is a key element of our relationships with partners. MSPs need to trust that we have reliable, easy-to-manage solutions they can sell and support making healthy margins. Partners need full control of their own solutions, so having real-time fully automated portals allowing full direct control over live orders is essential. 

At Jola, we have taken our relationships to the next level. Partners trust us to identify and qualify opportunities from within their customer bases. They invite us to speak to end users to understand challenges and discuss solutions fully. We have a lot of vertical market experience which is useful for end-users who feel immediately at ease when they understand how we have solved similar problems in their industries.

Good supplier partners are open honest, trustworthy, always contactable and professional. They value every customer and always deliver what they say they will when they say they will. They go the extra mile to meet customer expectations and have case studies, testimonials, awards and NPS scores to back this up.

One of our partners was approached by a major supermarket to provide digital signage within their stores. The supermarket required a bespoke build with a completely managed solution. The digital advertising boards were for 300 stores across the UK and required 24/7 connectivity.

Due to the scale of the opportunity, our partner had to source reliable connectivity that could be rapidly deployed across the country. As well as working to a tight deadline, it was also necessary to find a solution that offered control and management of the connectivity across the different sites.

The Jola solution offered a complete connectivity package, including routers, SIMs and access to Mobile Manager®, an online management portal for ordering and managing estates of SIMs. Jola proposed 4G aggregated SIMs for un-steered, multi-network roaming connectivity with all four UK mobile networks. The SIMs are all managed within Mobile Manager®, which handles SIM and eSIM activations, ceases, suspensions, reports and bolt-ons. 

Jola recommended Intelligent 4G Routers. The routers are suitable for mobile broadband and large-scale IoT rollouts. Devices are pre-configured with the Jola App, allowing auto-configuration. As a result, there was no need for manual configuration on-site; the routers were delivered to stores, ready to install, saving valuable time and set-up costs.

To bolster security, Jola preconfigured a security measure into the devices, to prevent a third party from accessing the routers.

Read More

Topics: mobile data

The importance of mobile data

Posted by Adrian Sunderland on 08-Nov-2023 11:44:53

Your customers are working on mobile data projects right now and demand is predicted to increase dramatically over the next few years, writes Adrian Sunderland, CEO at Jola. If you get it right with M2M and IoT, you will quickly generate high-margin recurring revenue and, due to higher EBITDA multiples, increase the value of your company.

According to McKinsey, revenues from mobile data are set to increase dramatically over the next five years due to the availability, speed and reliability of 4G, 5G and IoT. Statista forecasts that there will be over 25.4 billion IoT devices worldwide in 2030. Fortune Business Insights predict this market will be worth £1085bn by 2027.

People think IoT is low revenue and you’ve got to win hundreds of thousands. You don’t. You can often get a decent ARPU of £10 to £15 on thousands of devices and sometimes margins of more than 40%, so it’s an attractive line of business to pivot into.

Your mobile data partner will need to give you the tools to win deals, usually competing with the direct sales arms of the mobile networks. Your supplier will need to be an aggregator with access to all the networks and ideally, they will also be an independent MVNO. Most importantly everything must be automated, with real-time APIs offering zero-touch provisioning and management through a single self-service portal.

They will need to be innovative, with a constant stream of relevant mobile data and IoT products
that the networks would take years to develop and launch. When you partner with the right channel supplier, mobile data is easy to sell, support and bill.

The opportunity for the channel is significant. ICT resellers already have strong relationships with business customers for IT infrastructure, asset tracking, digital signage, mobile WiFi, monitoring and utilities.

Mobile data is an easy product to sell and provision and needs very little support. Jola took on just over 200 new partners in 2022 and now has over 1300. We put 30,000 multinetwork SIMs into iPads for one public sector project, with a very quick book-to-bill timeframe and no issues. Our SIMs are in devices such as ANPR cameras, CCTV cameras, vending machines, digital signs and tracking devices around the world.

Read More

Topics: mobile data

Mobile data opportunities in retail

Posted by Cherie Howlett on 18-Oct-2023 14:59:18

Retail customers are using 4G and 5G for temporary sites, for backup and in locations where fixed-line connectivity is impractical, such as for digital signage in retail stores where running cables is difficult. Multi-network SIMs are useful for multiple, geographically dispersed sites as they negate the need for costly site surveys and provide nearly 100% uptime. One supplier is easier to manage and visibility and control over all SIM assets in a single real-time mobile manager portal is essential.

Fast food restaurants are increasingly adopting self-service kiosks for in-store ordering and delivery. These kiosks require routers and data SIMs and intelligent 4G/5G routers eliminate the need for gateways and simplify setup.  These routers offer multinetwork roaming data connectivity and arrive preconfigured for easy installation.

Retailers will need to replace single PSTN lines in lifts, payment terminals and alarm lines. Often mobile broadband solutions are faster, cheaper and more practical than fixed-line connectivity solutions. Selecting the right SIM package is key and managing the data costs is essential.

Jola helps partners uncover prospects with immediate requirements for mobile data SIMs. We help develop unique solutions to existing issues, they can't buy from anyone else at a competitive price for them and margin for partners. We are channel-only so by helping resellers fill their pipeline we are filling our own and can help pitch and close big deals. We are on hand to support MSPs and their customers throughout the buying process and post-sale and can help partners use this winning proposition to target and win similar deals.

Read More

Topics: mobile data

Jola hosts a mobile data event for partners at the BT Tower

Posted by Cherie Howlett on 11-Oct-2023 08:40:57

Supported by BT Wholesale and Robustel, the BT Tower was packed with Jola partners and prospects on 27th September. Over seventy channel partners and prospects gathered to hear about the latest hardware and network innovations and how these are creating high-recurring margin opportunities for resellers and MSPs. With legacy mobile and PSTN networks being decommissioned, there is no better time for the channel to sell mobile data.

Read More

Topics: 4G, 5G, mobile data

Learn about the latest business communication technologies.

Find out what is available in your area.

This blog contains articles, reviews and interviews about the latest communications technologies for business.Sign up to this blog:

  • Become an expert in business cloud communications
  • Learn about the latest technologies
  • Understand how they can benefit your business


Subscribe to Email Updates

Recent Posts