Jola Cloud Solutions' Blog

Education

The channel educates businesses to adopt new technologies and find smarter ways to solve problems. We highlight products being switched off, such as 3G and PSTN, to help companies prepare with improved, more cost-effective solutions.

New Technologies

With technologies being switched off and the current economic climate, demand for cost-effective, managed mobile data solutions from the channel has never been as high. We are seeing an exponential rise in demand for SIMs, not only for use in 5G/4G routers, pre-Ethernet connectivity and Ethernet back-up but also for digital signage, monitoring and smart devices.  Resellers, manufacturers and service companies are finding new uses for mobile data daily, and as we accelerate towards 5G, this is unlikely to slow down.

Marketing is key

Companies need to know their target audience, requirements, buying habits, competition and unique selling points. Businesses need a multi-touch marketing strategy to reflect common problems and highlight unique solutions. It is important to be visible on and offline. Your website needs to be visible in searches for your audience, your content should be clear, and your call to action should be easy. Be where your buyers are. By joining local trade associations, winning and promoting opportunities won in the local area and delivering a constantly reliable and excellent service.

The Channel

Our partners pride themselves on excellence and trusted relationships with their customers. They understand their unique requirements and deliver what they say they will when they say they will. Being local, they can spend time with customers face-to-face in their offices, offering personalised support that the competition cannot compete with.

MSPs and resellers partner with aggregators and experts in their fields to allow them to deliver the widest range of solutions at the best possible prices. They look for partners with automated portals so they can retain control of their customer experience.

Suppliers

Channel-only suppliers are only successful if their resellers are successful. As a result, the best channel-only suppliers will have a tried-and-tested go-to-market programme to help resellers be successful as quickly as possible. Jola partners benefit from our MRG™ programme, a proven process for targeting and closing opportunities, maximising customer satisfaction.

During lock-down businesses were forced to make remote working available for all employees very quickly. Jola helped partners supply mobile data solutions to suit every requirement. Since then, we have seen a rise in the use of cloud-based, collaborative software, such as Microsoft Teams for seamless hybrid working. A focus on communication and collaboration is required to support this. 

Hybrid working has many benefits. For employees, they don’t need to battle the traffic every day and can manage their workload effectively.

Many of our employees work in the office a couple of days a week to facilitate wellbeing, social lunches and informal meetings. This encourages cross-departmental team building and problem solving. We are conscious of employee burn out and encourage regular coffee breaks and lunchtime walks wherever they work.

Being in the same room for key meetings is also useful to ensure every participant is fully engaged and not distracted by someone at the door or urgent emails coming in.

New starters can feel a little isolated. It is useful when starting a new job to be in the office to build relationships with key departments to know who to go to with any issues and who can support them in their role. Corporate culture is hard to learn remotely when you are not living and breathing it in the same office as your colleagues.

At Jola, we work with with our partners to build differentiated propositions to facilitate hybrid working. We help partners to create a compelling proposition, highlighting how it uniquely solves the problem and the current and future benefits.

The IoT Market

The IoT market was once the domain of Mobile Network Operators (MNOs). This is no longer the case; there is now a significant role for the channel. We are increasingly assisting resellers in identifying IoT opportunities or responding to inbound enquiries within their existing base. The MNOs can truly be compared to utility companies. They must manage large-scale infrastructure projects, such as expanding their 5G networks and continually enhancing coverage. However, the organisational mindset that successfully delivers these massive projects differs from that found in our most successful, rapidly growing entrepreneurial channel businesses. We win business by being innovative, flexible, and responsive to the ever-changing needs of customers.

The Opportunities

The IoT opportunities that were common a couple of years ago were generally focused on providing support for relatively low-usage mobile applications such as vehicle tracking, handheld card processing, and smart metering. Recent advancements, such as the ever-increasing 5G footprint and the constant reduction in cost per MB, mean that there are now almost no connectivity applications that cannot be supported by a mobile data solution rather than a fixed line.

AI

The rapid development of AI is driving whole new IoT use cases.  From vehicle tracking in the past, we now have resellers with AI powered cameras providing real-time collision avoidance on building sites.  We’re actively involved in self-driving vehicle pilot programmes around the world via UK based resellers.  IoT and AI is also being used more and more as part of net-zero projects to help optimise the use of renewable energy sources and battery storage.

Demand Drivers

The vast majority of demand from the channel is being driven by the same underlying themes, which are reliability, security and flexibility. 

Most IoT requirements we see are mission critical to the end customer and so as a result we sell 10 multi-network SIMs for every single network SIM.  We even have some sites where we’ve delivered satellite connectivity alongside 5G mobile data to provide belt and braces high speed connectivity.

We’ve all seen the threat posed by cyberattacks as a result of the disruption caused to both M&S and the Co-op in recently.  Cybersecurity is no longer a nice to have it needs to be part and parcel of any digital solution, IoT or otherwise.  Jola has protected all our public IP and Private APN traffic with always on realtime Cloudflare protection since 2022.  This has protected Jola’s resellers and their end-users from thousands of DDoS attacks that would have otherwise disrupted their businesses and inflated their bills.

Jola is a founding member of the Big Goal, an initiative dedicated to addressing youth homelessness through the transformative power of football. The Street Soccer Foundation, a nationally acclaimed charity, are tackling youth homelessness with the support of clubs across the Premier League and English Football League (EFL) by equipping individuals with the skills they need for a brighter future.

The Big Goal, known for its holistic approach to youth development, aligns with Jola's commitment to fostering positive change and community well-being. By supporting the Big Goal, Jola aims to make a lasting impact on the lives of young people. This month Jola’s football team took part in a charity football tournament in Derby.  They played well, showing great teamwork and spirit but missed out on qualifying for the national finals.

Rob Stevens, Jola’s COO, commented “Football is a big part of my family life, providing a fantastic way to engage with young people in the local community. The Channel has a responsibility to help overcome challenges faced by our young people, and the Big Goal was set up for that purpose. We focus on imparting valuable skills, aiding in education, upskilling, inspiring, and ultimately changing lives for the better.”

Good company culture comes from the top. It’s a shared belief system that everyone works to, is recognised for and rewarded against. It is a shared ethos, absorbed and replicated by the team. Culture is consistent and managed like every other aspect of the business.

At Jola, we built the business from the ground up. The founders had all worked together previously with a shared ethos. We put our partners first. We do what we say we will do and hold each other accountable, to build trusted relationships. We set challenging goals and plan to exceed them. We respect our employees, partners and suppliers.

Issues can be easy to spot if you measure employee and partner satisfaction. Understanding the values and how they relate to the success of the business, is key.

Challenges to consistent corporate culture

Working from home has impacted the speed of culture adoption. In the office, you see how the team interacts and solves problems. New employees get the chance to adopt the same behaviours. Remote working has made managing culture more challenging. Clear communication, positive feedback and mentoring have helped our culture to grow with the business.

About Jola

Jola is an award-winning, channel-only supplier of business communications, specialising in mobile data SIMs. We are a global eSIM MVNO, providing innovative IoT and mobile data solutions to MSPs, ISPs, IT support companies and telecommunications resellers.

In the annual partner satisfaction survey, Jola scored a Net Promoter Score of 63 up from 55 last year. This score is categorised as ‘great’, with 48% of Jola partners giving them 10/10 and 93% scoring them 7 or higher. In the comments, Jola partners praised Jola’s wide portfolio of differentiated products, new ultra-competitive pricing, real-time portals, helpful people and professional service.

Adrian Sunderland, Jola’s CEO, commented, ‘I am delighted with our NPS score and the feedback we have received from partners. We have over 1500 resellers choosing Jola as their preferred mobile connectivity supplier. Our relentless product development continues with a list of unique products you can’t buy from anyone else, designed to help partners differentiate and win bigger deals. We continue to grow and invest in people, products, platforms and processes. We have a fantastic team dedicated to supporting our growing partner base and it was great to see so many of them named in the survey.”

Adrian Sunderland, Jola’s CEO, led a team of seven in a 100-mile charity bike ride from Derby to Skegness on Saturday 17^th May 2025. He raised over £38,000 for the Derbyshire Children’s Holiday Centre and Derby Kids’ Camp. To find out more about the charities, please click here.

Adrian Sunderland commented, “As many of you know, this is no real hardship because I love riding my bike and it’s for a great cause. Derbyshire Children’s Holiday Centre and Derby Kids Camp provide some of the most disadvantaged and deserving children with opportunities and experiences they would otherwise be unable to access. To donate to this wonderful cause, click here: https://www.justgiving.com/page/team-jola-skegvegas25”

Having a supplier you trust, who understands the market and provides live examples, gives the customer confidence.

Jola has over 1500 partners selling mobile data solutions to vertical markets such as retail, transport and logistics, security and the public sector. We have SIMs in digital signs, ticketing systems, CCTV cameras, ANPR cameras, alarm systems and tracking and recording devices.

Resellers can significantly build traction in a specific vertical market by creating case studies illustrating how they have resolved issues within that sector. You will appear more credible and achieve greater success in a vertical market when you can discuss how you have assisted others in that area.

Retail

Supermarkets, clothes shops and bus and train stations are investing in digital signage solutions. Digital advertising boards require 24/7, reliable connectivity that can be rapidly deployed. Typically the advertising screens belong to a third party who needs a mobile broadband solution they control and manage across multiple sites.

Security

Security specialists are investing in mobile broadband in rural locations, where 4G/5G speeds are fast and fixed-line services are slow. 4G CCTV is growing in popularity, as it doesn’t require direct power or a WiFi connection. 

4G/5G CCTV

Data SIMs with static IP addresses within 4G or 5G routers allow users to access their CCTV camera footage when fixed-line connectivity is unavailable. An external antenna can increase signal strength and routers are generally pre-configured for a plug-and-play solution, that works in every location.

Security specialists require access to a wide range of cost-effective, large data packages on short-term contracts. They need a supplier to send out SIMs and pre-configured devices on time, with a portal they can manage their entire SIM estate.

5G

Significant progress has been made with 5G. We’ve seen the 5G footprint improve across all networks. EE, O2, and Vodafone have also deployed 5G standalone in the last 12 months.

Standalone 5G delivers on the full promise of 5G with lower latency, higher data speeds, better efficiency, improved reliability and support for large-scale IoT.

2025 will continue to see both the 5G footprint and 5G capabilities improve.  2025 will also see the merger of Three UK and Vodafone, which should provide improvements for customers of both networks.

The PSTN Switch-Off

The PSTN switch-off will have a huge impact on the channel. For Jola, it has been the underlying reason for the majority of the growth we’ve experienced over the last 12 months. This compelling event leads businesses to reevaluate how they use telecom services to meet their business needs.  The conclusion in many cases has been that 4G and 5G services can do more for less without the complex or time-consuming installation of replacement fixed lines.

Satellite Connectivity

Satellite has the potential to have a significant impact on the channel.  Most resellers will be familiar with the need to deliver solutions to multi-branch businesses.  These businesses could be offices, retail locations, petrol forecourts, schools, EV charging stations, etc.  The reality is that a single operator is unlikely to be able to deliver the right service, on time and budget, to all these locations.  5G and satellite are an ideal solution to be installed rapidly and provide fibre-like performance, either as a precursor to fibre being installed or as the permanent solution.

We recently worked on a large retail rollout where satellite was chosen as the standard delivery mechanism and alternatives chosen only where satellite couldn’t be installed due to landlord restrictions.