Jola Cloud Solutions' Blog

The best IoT vendor will be the one that’s as committed to helping you grow your IoT business as you are. Jola only sells through the channel and therefore only succeeds when our partners succeed.

Jola developed the first fully featured mobile data management portal within Mobile Manager, enabling Jola partners to provision and manage their connectivity as efficiently and profitably as possible. 

Jola launched MRG^TM, the first mobile data Go To Market programme for the channel. Participants in this programme have transformed their businesses thanks to the resources that Jola commits to helping them train staff, develop processes, and identify and close IoT opportunities within their customer base.

Jola launched the first zero-touch IoT hardware solutions, enabling channel partners to deliver CPE to their customers with bespoke configurations and remote management that work first time, out of the box, without requiring any staging or configuration by their own engineers.

Jola operates independently of any single Mobile Network Operator (MNO). We offer solutions that work on any network, anywhere in the world, whether the requirement is public Internet access or a fully private secure cloud. Our products are designed to enable our partners to distinguish themselves and stand out from basic services often offered elsewhere.

You will always achieve greater success when you operate as a unique provider. Partnering with an MNO means that you’ll only offer the services they are capable of supplying. You might even find yourself competing with that very same MNO in many opportunities. Working with an independent channel-only IoT provider such as Jola means that you’ll stand out from the crowd and be able to offer truly differentiated solutions that meet all your customers' requirements.

Support

All resellers and MSPs working with a trusted supplier like Jola can identify as having an IoT practice, much like how they might currently have a cybersecurity practice. Instead of viewing IoT as just a product, see it as a toolkit that can solve many of your customers’ issues. Your customers face problems that you can address using IoT.

The best suppliers will have the products, portals, and staff to help their channel partners succeed. Although IoT is complex, with the right supplier, it's not difficult.

If you’re new to IoT, choosing the right IoT provider can be pivotal between success and failure. At Jola, we have created a comprehensive go-to-market process to help our partners evaluate their strengths and weaknesses, develop essential skills, identify opportunities, and secure their first deal. When we guide them through this process, and one of our partners finally secures their first deal, the confidence it builds can be truly transformational.

Key Trends

A key trend driving the as-a-service model is the shift to IP and the upcoming PSTN switch-off. Millions of PSTN lines in the UK are soon to be phased out. Upgrading to broadband is costly, and the capital expenses of converters and 4G routers quickly add up. Device-as-a-service models have addressed this issue with no upfront hardware costs, low monthly fees, and additional benefits like ‘advance replacement’ and free returns for faulty routers.

Whilst the tracking of assets remains crucial, smart transport networks are now delivering substantial benefits to passengers, operators, and local authorities. Urban services are becoming more efficient, effective, and safe.

End-to-end solutions within the industry leverage advanced technologies like 4G routers and cameras. Tracking systems for trams, buses, and trains are becoming more sophisticated, accurately estimating and advertising arrival times while factoring in potential delays. These solutions often rely on 4G data SIMs, some with a fixed IP or delivered via a secure Private APN.

Warehouses are increasingly adopting these solutions not only to stay competitive but also to realise significant benefits in terms of manpower savings and cost reductions. The advent of 5G is further empowering companies, even in rural locations, to adopt new technologies that streamline and enhance workflow tracking.

What do MSPs need from suppliers in this sector?

In serving the evolving needs of the transport and logistics sector, resellers and Managed Service Providers (MSPs) need to offer choice and control. A wholesale supplier with a diverse range of connectivity options, from single to multi-network to Fixed IP, is essential. Many MSPs have established robust relationships within this sector, understanding the challenges faced and proposing customised solutions.

End-users require continuous connectivity and control over their data usage to prevent data overage charges. Jola’s partners play a crucial role in managing global SIM estates through Mobile Manager, providing real-time data usage insights, alerts bolt-ons, and data pools. These tools enable efficient monitoring of usage, preventing bill shock. Additionally, the use of mobile data networks expedites start-up processes, eliminating delays associated with lengthy fixed-line installations.

What are the key challenges for MSPs in this market?

Service providers, without the assistance of an intelligent aggregator, encounter several challenges in the 4G landscape. Firstly, varying network strengths in specific locations necessitate relationships with multiple network providers. Secondly, the absence of data usage tracking leaves devices susceptible to high overage charges when exceeding monthly allowances. Thirdly, there is a crucial need for a secure channel for transmitting financial data.

Cost-effective multi-network SIMs, coupled with an online ordering and management portal, address these challenges. Portals which facilitate data usage tracking, enable the setup of usage alerts, and allow for the retroactive application of bolt-ons ensure data costs are controlled. Data pools provide the flexibility of sharing data across multiple SIMs, while buffer pools eliminate high data overage charges. Furthermore, the utilisation of Private APN networks enhances security by facilitating the encrypted transmission of data across a private mobile network.

Education

The channel educates businesses to adopt new technologies and find smarter ways to solve problems. We highlight products being switched off, such as 3G and PSTN, to help companies prepare with improved, more cost-effective solutions.

New Technologies

With technologies being switched off and the current economic climate, demand for cost-effective, managed mobile data solutions from the channel has never been as high. We are seeing an exponential rise in demand for SIMs, not only for use in 5G/4G routers, pre-Ethernet connectivity and Ethernet back-up but also for digital signage, monitoring and smart devices.  Resellers, manufacturers and service companies are finding new uses for mobile data daily, and as we accelerate towards 5G, this is unlikely to slow down.

Marketing is key

Companies need to know their target audience, requirements, buying habits, competition and unique selling points. Businesses need a multi-touch marketing strategy to reflect common problems and highlight unique solutions. It is important to be visible on and offline. Your website needs to be visible in searches for your audience, your content should be clear, and your call to action should be easy. Be where your buyers are. By joining local trade associations, winning and promoting opportunities won in the local area and delivering a constantly reliable and excellent service.

The Channel

Our partners pride themselves on excellence and trusted relationships with their customers. They understand their unique requirements and deliver what they say they will when they say they will. Being local, they can spend time with customers face-to-face in their offices, offering personalised support that the competition cannot compete with.

MSPs and resellers partner with aggregators and experts in their fields to allow them to deliver the widest range of solutions at the best possible prices. They look for partners with automated portals so they can retain control of their customer experience.

Suppliers

Channel-only suppliers are only successful if their resellers are successful. As a result, the best channel-only suppliers will have a tried-and-tested go-to-market programme to help resellers be successful as quickly as possible. Jola partners benefit from our MRG™ programme, a proven process for targeting and closing opportunities, maximising customer satisfaction.

During lock-down businesses were forced to make remote working available for all employees very quickly. Jola helped partners supply mobile data solutions to suit every requirement. Since then, we have seen a rise in the use of cloud-based, collaborative software, such as Microsoft Teams for seamless hybrid working. A focus on communication and collaboration is required to support this. 

Hybrid working has many benefits. For employees, they don’t need to battle the traffic every day and can manage their workload effectively.

Many of our employees work in the office a couple of days a week to facilitate wellbeing, social lunches and informal meetings. This encourages cross-departmental team building and problem solving. We are conscious of employee burn out and encourage regular coffee breaks and lunchtime walks wherever they work.

Being in the same room for key meetings is also useful to ensure every participant is fully engaged and not distracted by someone at the door or urgent emails coming in.

New starters can feel a little isolated. It is useful when starting a new job to be in the office to build relationships with key departments to know who to go to with any issues and who can support them in their role. Corporate culture is hard to learn remotely when you are not living and breathing it in the same office as your colleagues.

At Jola, we work with with our partners to build differentiated propositions to facilitate hybrid working. We help partners to create a compelling proposition, highlighting how it uniquely solves the problem and the current and future benefits.