Jola Cloud Solutions' Blog

This has been true for UK resellers since deregulation in the early 1980s through the launch of the first competing telephone service to BT in 1986, fax, telex, ISDN, 21CN and now the transition of everything to IP. At the same time, the constant need for more speed drives another fibre revolution creating a plethora of local, regional and national fibre companies. Similar to what happened to cable companies in the 1990s these will inevitably consolidate into a handful of national providers. Most will get bought and some will go bust.

This move to full-fibre brings challenges as well as opportunities. BT has led the way with its ‘unbreakable’ proposition and for ISPs to compete it must develop its own Layer 2 4G/5G proposition. Unless they decide to build their own mobile infrastructure, this requires network integration with a mobile data aggregator. Neither solution is technically trivial and ISPs need to be careful to evaluate the technical competence of potential suppliers before deciding which way to go.

The networks are already switching off their 3G networks and there are thousands of routers out there that need to be replaced to work with LTE. This is a great opportunity for MSPs, many of whom are unaware that their customers are using mobile data already. A channel-only aggregator will use their experience to help you find and replace these with high-margin, high-value alternatives.

Finally, the move to all-IP is bad news for customers of the millions of single telephone lines servicing lift lines, retail, alarm lines and healthcare services. Rather than pay twice the monthly rental for a SOGEA service they are choosing to use tailored 4G/5G products. Apart from hitting the price point, these get around logistical issues like laying cable across third-party space.

Supported by BT Wholesale and Robustel, the BT Tower was packed with Jola partners and prospects on 27^th September. Over seventy channel partners and prospects gathered to hear about the latest hardware and network innovations and how these are creating high-recurring margin opportunities for resellers and MSPs. With legacy mobile and PSTN networks being decommissioned, there is no better time for the channel to sell mobile data.

We are seeing significant demand for single devices that support Gigabit Ethernet and 5G or for 5G devices that can sit alongside Gigabit Ethernet routers.  Internet connectivity is now mission critical to virtually all businesses whether they are SMEs, mid-sized or the largest of enterprise or public sector.  For the channel, these devices need to be robust, reliable and manageable out of the box.  At Jola, every single device that we supply includes unique software that we’ve developed in-house to make the device provisioning zero-touch and to enhance the remote support that the reseller can provide.  Supplying hardware isn’t just a case of shifting a box anymore, now the reseller needs to make sure it will work perfectly with the customer’s particular mix of connectivity as well as any wide-area network-specific requirements such as SD-WAN or VPN connectivity to other locations.  

The latest generation of equipment is significantly more powerful than what’s gone before.  Two years ago, using the best external antennas, a typical cellular router, even from a premium brand, would struggle to perform much beyond 40Mbit/s.  The constraint was both the device itself but also the cellular service available.  In a recent test, our entry-level 5G router, inside a building, using its own internal antennas delivered 490Mbit/s.

The other major benefit of the new equipment is the cost savings.  Our average leased line customer has 100Mbit/s of bandwidth but our average FTTP customer has 300Mbit/s available to them.  On average our 5G customers achieve speeds of 276Mbit/s (using the Three UK network).  FTTP is around 80% cheaper than a leased line and 5G is around 97% cheaper than a leased line!

5G

4G/5G routers are in demand across the channel and in almost every vertical market our partners operate in.  As intelligent mobile data becomes faster, more reliable and more widespread, end-users are choosing it over fixed-line connectivity solutions for its operational and commercial advantages. A good example of this is the PSTN switch-off. There are millions of end-points across the UK that will use 4G/5G connectivity over more expensive SOGEA connections. 3G sunsetting is also driving demand for 4G/5G services.  There are still millions of devices connected to 3G networks in the UK which need to move to 4G/5G or the services will simply stop working.

Value Add

It is important that resellers and MSPs include hardware that adds value to their proposition.  As an example, we provide a range of routers and gateways that Jola has developed layers of automation and management into. All of our devices are provisioned and managed within our real-time portal Mobile Manager®.  Our partners can view usage, signal strength, and uptime statistics. They can reboot devices and pair routers with SIMs directly.  We have also added a Device-as-a-Service model (DaaS) to our offering, which provides a CAPEX-free commercial model with the added benefit of in-term upgrades and advance replacements that add considerable value over upfront purchases.    

Best Vendors

It's important to work with a vendor that allows you to differentiate your offering and helps you to find and win profitable deals.  Selling solutions as opposed to box shifting will give you the edge when you’re in a competitive bid situation. Jola’s routers are suitable for mobile broadband and large-scale IoT rollouts. Devices are pre-configured with the Jola App, allowing auto-configuration. As a result, there was no need for manual configuration on-site; routers are delivered to site, ready to install, saving valuable time and set-up costs. To bolster security, Jola preconfigures security measures into the devices, to prevent third parties from accessing the routers. Routers are managed in our real-time management portal – Mobile Manager®.

Demand for faster, more reliable internet connectivity has never been higher for business users. Companies are turning to mobile data solutions for both interim and longer-term solutions, as they can provide faster speeds and be installed very quickly. This provides opportunities for trusted suppliers.

Jola partners differentiate themselves by offering bespoke solutions for different vertical markets such as secure, intelligent 4G and 5G solutions for digital signage. They are plug-and-play, will work anywhere with an electrical socket and are protected from hackers.

MSPs save money on surveys, as they use un-steered multi-network SIMs which will connect to the strongest mobile signal. They can be rapidly deployed to multiple sites globally and will arrive pre-configured with the Jola App, allowing auto-configuration. There is no need for manual configuration on site, saving valuable time and set-up costs.

With technologies being switched off (PSTN, ISDN, 3G) and the current economic climate, demand for cost-effective, managed mobile data solutions from the channel, has never been so high. There are solutions such as lift lines and alarm lines where fixed line connectivity is impractical and 4G/5G is much faster and cheaper to deploy.

Hotels and care homes are replacing single phone lines with managed 4G and 5G solutions and other single PSTN applications like lifts, alarm lines and door entry systems are following suit. There is a need for temporary WiFi for construction sites and fixed IP SIMs for CCTV cameras. Multi-Net SIMs are required for ANPR cameras, wearables and tracking devices. 3G SIMs in thousands of devices from fixed line backup to street signs need to be replaced. The list goes on, and the opportunity for the channel is massive. 

There is huge demand from businesses for unlimited SIMs for mobile phones, tablets, routers and smart devices. Jola’s Three Business Unlimited SIMs combine the UK’s best 5G network with price points which allow resellers to make substantial recurring margins.

Jola, the channel’s leading mobile data specialist, has partnered with Three Business to develop and launch a range of competitive unlimited SIMs to meet the specific needs of resellers. Jola has a strong channel reach with over 1300 partners and has a Mobile-data Revenue Generator™ programme, designed to help partners find and close mobile data opportunities. They also have advanced automation and comprehensive portals giving partners control over provisioning, support and margins. Three UK provides the UK’s Fastest 5G Network (Ookla Speedtest), reach, reliability and great value pricing.

Jola, the leading mobile data specialist in the channel, has teamed up with Three Business UK to develop and launch Unlimited SIMs specifically designed for resellers. Jola is offering a range of competitive Unlimited SIMs on the UK’s fastest 5G network.

There is huge demand from businesses for unlimited SIMs for mobile phones, tablets, routers and smart devices at competitive rates. Resellers have struggled to compete with Mobile Network Operators directly until now. Jola’s Three Business Unlimited SIMs combine the UK’s best 5G network with price points which allow resellers to make substantial recurring margins.

Lee Broxson, Jola’s CSO commented, “Our channel partners have been asking for competitive, unlimited SIMs for phones, tablets and routers for some time and the Three Business Unlimited SIMs meet the requirement. Being on the UK’s fastest 5G data network, with 99% UK 3G/4G coverage means they will work anywhere and will access the UK’s fastest 5G speeds at no extra cost.”

How is the UK progressing with the rollout of 5G and full fibre technologies?

All 4 major UK networks are well underway with their 5G rollouts. Three and EE are ahead in terms of numbers of cities compared with Vodafone and O2, however the reality is that most major cities now have 5G which accounts for over 50% of the population.  The expectation being set by the operators is that it will take a further 5 years to reach 90% of the population.  Achieving this will involve turning off the 3G networks to re-use that spectrum to support 5G.  The last 10% may well require technology or an approach that has not yet been used in UK mobile networks such as using 5G satellite constellations to provide infill.

Biggest opportunities

The performance offered by 5G can be better than the performance offered by the fixed line broadband service available in many locations.  The channel are bound to have customers with poor broadband performance and 5G could well be the answer, especially when combined with a high performance 5G router and external antenna.

5G provides high performance Internet access in locations where there is no fixed line connectivity at all.  This means locations where solutions such as hosted voice, collaboration, IP CCTV could never have been supplied are now accessible for the first time.

5G requires new devices to take full advantage of the increased performance.  A fact often overlooked is that all the UK networks support LTE-Advanced or 4G+ with a much larger footprint than their 5G networks and yet the vast majority of 4G routers on the market today don’t take advantage of the extra performance.  In some cases a good quality LTE-Advanced or 5G router would provide up to 4 times the performance on 4G compared to using a device that doesn’t support LTE-Advanced.  In many cases where you’re deploying 4G in a fixed location we would recommend installing a 5G router because it will provide much better 4G performance and will be ready for 5G when the coverage reaches that location.

Biggest challenges

One of the biggest challenges is that a customers existing equipment may not be ready for the latest 5G or full fibre technologies. This means that there is a potentially significant capital expenditure required.

To address this problem, we launched our Device as a Service offering.  Good quality, high performance 5G devices are expensive, potentially three or four times the price of the equivalent 4G device.  Our channel told us that this was an obstacle to 5G adoption.  So now we offer all our devices on an Op-Ex model so that the channel partner and the customer don’t have any hefty upfront costs that might put them off taking advantage of 5G.

All 4 major UK networks are well underway with their 5G rollouts. Three and EE are ahead in terms of numbers of cities compared with Vodafone and O2, however the reality is that most major cities now have 5G which accounts for over 50% of the population. The expectation being set by the operators is that it will take a further 5 years to reach 90% of the population. Achieving this will involve turning off the 3G networks to re-use that spectrum to support 5G.  The last 10% may well require technology or an approach that has not thus far been used in UK mobile networks such as using 5G satellite constellations to provide infill.

Opportunities for the channel

5G has opened many opportunities for the channel. The performance offered by 5G can be better than the performance offered by the fixed line broadband service available in many locations.  The channel are bound to have customers with poor broadband performance and 5G could well be the answer, especially when combined with a high performance 5G router and external antenna.

5G provides high performance Internet access in locations where there is no fixed line connectivity at all.  This means locations where solutions such as hosted voice, collaboration, IP CCTV could never have been supplied are now accessible for the first time.

5G requires new devices to take full advantage of the increased performance.  A fact often overlooked is that all the UK networks support LTE-Advanced or 4G+ with a much larger footprint than their 5G networks and yet the vast majority of 4G routers on the market today don’t take advantage of the extra performance.  In some cases a good quality LTE-Advanced or 5G router would provide up to 4 times the performance on 4G compared to using a device that doesn’t support LTE-Advanced.  In many cases where you’re deploying 4G in a fixed location we would recommend installing a 5G router because it will provide much better 4G performance and will be ready for 5G when the coverage reaches that location.

Jola launched our Device as a Service offering to solve a problem that has been caused by 5G. Good quality, high performance 5G devices are expensive, potentially three or four times the price of the equivalent 4G device. Our channel told us that this was an obstacle to 5G adoption. So now we offer all our devices on an OpEX model so that then channel partner and the customer don’t have any hefty upfront costs that might put them off taking advantage of 5G.

2G/3G Sunsetting

The 5G rollout is leading to the 3G networks being switched off over the next 3 years. This is a huge opportunity because there are millions of devices that are 3G only and don’t support 4G. This means that when the 3G network is switched off suddenly payment terminals, tablets, kiosks, digital signage displays and many more devices will just stop working! 

This means that you have the opportunity to generate revenue from the hardware swap-out but also this is a great time to speak to your customers about swapping out your customers mobile data SIMs.  Many organisation did deals years ago with MNOs (particularly the M2M / IoT divisions of the MNOs) that the channel could replace via an aggregator like Jola, saving your customers significant money and making a healthy margin at the same time.

5G in the future 

Today 5G is being delivered using the same frequencies as 4G and typically delivers average speeds of around 150Mb/s and over 500Mb/s in perfect conditions. However, to unlock the true potential of 5G and deliver multi gigabit ultra-low latency performance then the operators need to start using the spectrum in the millimetre-wave (26Ghz – 40Ghz) bands and this will require regulatory change and significantly higher investment.  When this happens I think 5G can really deliver on the promise of any application anywhere and it’s not inconceivable that fixed line access is no-longer essential for many businesses and use-cases.

The channel is well placed to help customers adopt new technologies such as 5G. Resellers will know which of their customers are in an area with 5G coverage and also what their requirements are. Many resellers may already be using 4G to solve their customers’ Internet access issues in areas with poorly performing fixed-line services, so 5G is a great opportunity to upsell to new 5G hardware and SIMs.

Is now the time to build offerings that use 5G services?

Now is definitely the time because there’s the opportunity to provide 5G-ready solutions. 5G routers also support LTE Advanced, which is already available in much more of the country than 5G. So by selling a 5G-ready SIM and router, the customer could enjoy a big performance boost even before 5G actually arrives. 

What is the appetite for 5G-ready devices?

In the mobile voice space, the latest handsets from all the main manufacturers are already 5G ready, so any handset replacement project is likely to have 5G readiness as a requirement. In the mobile router space, though, there are extremely few 5G options available although we expect that to change this year now that the major chipset and modem module manufacturers are now producing 5G components in volume.