--- title: Why provide the data connection? description: Why sell the data connection? image: https://info.jola.co.uk/hubfs/Internet.jpg --- - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/)   [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/) - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) # Jola Cloud Solutions' Blog ## [Why provide the data connection?](https://info.jola.co.uk/blog/why-provide-the-data-connection) Posted by [Cherie Howlett](https://info.jola.co.uk/blog/author/cherie-howlett) on 01-Feb-2017 16:19:33 - [Tweet](https://twitter.com/share) **Be the bearer** 10 years ago we saw demand for white label managed broadband. Traditional telecommunications providers decided to sell own-branded internet connectivity. Their objective was often to win future hosted telephony business running over their data connection. They were billing and supporting new revenue streams, increasing ARPU and the potential value of their companies. Today we are seeing the same trend with managed mobile data. IT companies are adding fixed and mobile data connectivity to their portfolios to act as a conduit for the sale of hosted services. Their objective is to support devices and applications connected to the internet. **Demand** 4G routers are being used as primary connections where broadband service is poor but also for pre-Ethernet connectivity and Ethernet back-up. Mobile data SIMs are being fitted in many gaming machines, vending machines, monitoring devices, sensors and ATMs as standard. Every day manufacturers and service companies are finding new uses for mobile data and as we accelerate towards 5G this is unlikely to slow down. SMEs are demanding faster, more competitive access to the internet, whether that be wired, wireless or 4G. Services are viewed as a commodity so businesses want to know what is available at what speed and who has the best deal. Partnering with companies who have multi-carrier quoting tools and experience working with the carriers, is essential to winning the business. **Mobile data** Mobile data has its own unique set of challenges. Managing usage is essential to avoid bill shock. Partnering with companies that have portals to allow you to manage vast estates of data SIMs at a touch of a button, will help to grow this revenue stream. ![Internet.jpg](https://info.jola.co.uk/hs-fs/hubfs/Internet.jpg?width=320&name=Internet.jpg) [**Jola**](http://www.jola.co.uk) The [Jola](http://www.jola.co.uk) team ran an ISP for over 10 years and has close relationships with all the major carriers of internet connectivity. Jola now manages over 20,000 SIMs worldwide. To find out how we can help you provide data connectivity to your customer base…. [![Request our partner pack](https://no-cache.hubspot.com/cta/default/428629/a03441c1-c825-4060-8145-786ccf0ee31b.png)](https://cta-redirect.hubspot.com/cta/redirect/428629/a03441c1-c825-4060-8145-786ccf0ee31b) Topics: [Internet](https://info.jola.co.uk/blog/topic/internet) ## Learn about the latest business communication technologies. ### Find out what is available in your area. This blog contains articles, reviews and interviews about the latest communications technologies for business.Sign up to this blog: - Become an expert in business cloud communications - Learn about the latest technologies - Understand how they can benefit your business   ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [mobile data (125)](https://info.jola.co.uk/blog/topic/mobile-data) - [Jola Cloud Solutions Ltd (93)](https://info.jola.co.uk/blog/topic/jola-cloud-solutions-ltd) - [4G (80)](https://info.jola.co.uk/blog/topic/4g) - [Hosted telephony (67)](https://info.jola.co.uk/blog/topic/hosted-telephony) - [Mobile (59)](https://info.jola.co.uk/blog/topic/mobile) - [IoT (52)](https://info.jola.co.uk/blog/topic/iot) - [Business (45)](https://info.jola.co.uk/blog/topic/business) - [M2M (45)](https://info.jola.co.uk/blog/topic/m2m) - [Mobile SIMs (42)](https://info.jola.co.uk/blog/topic/mobile-sims) - [Dealer (41)](https://info.jola.co.uk/blog/topic/dealer) - [marketing (32)](https://info.jola.co.uk/blog/topic/marketing) - [5G (30)](https://info.jola.co.uk/blog/topic/5g) - [jola (24)](https://info.jola.co.uk/blog/topic/jola) - [Internet (23)](https://info.jola.co.uk/blog/topic/internet) - [eSIM (22)](https://info.jola.co.uk/blog/topic/esim) - [Connectivity (20)](https://info.jola.co.uk/blog/topic/connectivity) - [PSTN Replacement (20)](https://info.jola.co.uk/blog/topic/pstn-replacement) - [Mobile Manager; (17)](https://info.jola.co.uk/blog/topic/mobile-manager) - [JolaMobile (16)](https://info.jola.co.uk/blog/topic/jolamobile) - [Cloud (15)](https://info.jola.co.uk/blog/topic/cloud) - [Broadband (11)](https://info.jola.co.uk/blog/topic/broadband) - [Direct Routing (11)](https://info.jola.co.uk/blog/topic/direct-routing) - [mobile broadband (9)](https://info.jola.co.uk/blog/topic/mobile-broadband) - [Multi-network SIMs (7)](https://info.jola.co.uk/blog/topic/multi-network-sims) - [Intelligent 4G Routers (6)](https://info.jola.co.uk/blog/topic/intelligent-4g-routers) - [Leased line (6)](https://info.jola.co.uk/blog/topic/leased-line) - [MSPs (6)](https://info.jola.co.uk/blog/topic/msps) - [Microsoft Teams (6)](https://info.jola.co.uk/blog/topic/microsoft-teams) - [Private APN (5)](https://info.jola.co.uk/blog/topic/private-apn) - [Cyber Security (4)](https://info.jola.co.uk/blog/topic/cyber-security) - [LPWAN (4)](https://info.jola.co.uk/blog/topic/lpwan) - [4G Back-up (3)](https://info.jola.co.uk/blog/topic/4g-back-up) - [Mobile L2TP (3)](https://info.jola.co.uk/blog/topic/mobile-l2tp) - [Fixed IP (2)](https://info.jola.co.uk/blog/topic/fixed-ip) - [PSTN ISDN Switch-off (2)](https://info.jola.co.uk/blog/topic/pstn-isdn-switch-off) - [SIP (2)](https://info.jola.co.uk/blog/topic/sip) - [3G (1)](https://info.jola.co.uk/blog/topic/3g) - [Andrew's view (1)](https://info.jola.co.uk/blog/topic/andrews-view) - [Calls (1)](https://info.jola.co.uk/blog/topic/calls) [see all](https://info.jola.co.uk/blog/why-provide-the-data-connection#) ### News ### Contact Us Tel: 0115 822 5000 [sales@jola.co.uk](mailto:sales@jola.co.uk?subject=Website%20Enquiry) ### Social Links [![Jola X account](https://www.jola.co.uk/wp-content/themes/meat/library/images/logo-x-blue.svg) X ](https://x.com/jolacloud) [![Jola Linkedin account](https://www.jola.co.uk/wp-content/themes/meat/library/images/linkedin.svg) LinkedIn ](https://www.linkedin.com/company/jola-cloud-solutions-ltd?report%2Esuccess=KJ_KkFGTDCfMt-A7wV3Fn9Yvgwr02Kd6AZHGx4bQCDiP6-2rfP2oxyVoEQiPrcAQ7Bf) [![Jola YouTube account](https://www.jola.co.uk/wp-content/themes/meat/library/images/youtube.svg) YouTube ](https://www.youtube.com/channel/UC39UYKSDN_SVJlxqoh5Q2YA) © 2026 Jola Cloud Solutions Ltd