Jola Cloud Solutions' Blog

Cherie Howlett

Cherie has over 15 years’ experience in IT marketing and was promoted to Head of Marketing for MDNX post purchase of Griffin. She was Marketing Manager for 5 years and Head of Marketing for Griffin for 2 years setting up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions. During her time at Griffin, the company won 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award and 1 Channel Expo award. Cherie built brand awareness in the channel from 0% to 95% using an integrated strategy consisting of online, print, electronic and face to face marketing. Cherie had previously spent 2 years in a Marketing Manager’s role at Pipemedia before it sold to Business Serve in 2006. At Pipemedia she built a VoIP brand called PipeCall using a combination of PR, direct marketing and an online ordering and provisioning portal with plug and play hardware and electronic point of sale units. Cherie’s early career was in International Marketing working for software house AceCad Software and IBM in the European sales division.

Recent Posts

4G in Distribution

Posted by Cherie Howlett on 08-Dec-2021 17:01:24

A shift towards online shopping has driven demand for fulfilment and distribution centres. These new spaces require reliable connectivity. Where no existing fibre is available, MSPs are turning to 4G.

MSPs are quoting online retailers for bespoke 4G connectivity packages that meet their exact requirements. They are offering solutions that can be preconfigured and delivered to multiple locations to meet tight deadlines.

MSPs are turning to Jola for their multinetwork roaming SIMs controlled in Mobile Manager.

MSPs partnering with Jola are offering multinetwork solutions. Data is managed within Mobile Manager, an online management portal for ordering and managing SIM estates globally.

Read More

Topics: IoT

Uncovering opportunities in the health sector

Posted by Cherie Howlett on 08-Dec-2021 16:53:41

The healthcare sector has been adopting new technology to assist with medical activities for some time. Despite the COVID-19 pandemic, technology has developed at a much faster pace in this sector, which presents opportunities for the channel.

Medical professionals are adopting new ways to treat patients and avoid unnecessary in-person treatments, and IoT devices have helped make this possible. Smart thermometers have been used to measure temperatures, and wearable IoT devices are used to track patients’ vital signs. Smartwatches and heart rate monitors gather data that can be remotely analysed by a physician.

Challenges

Data security and patient confidentiality are critical in healthcare. The industry must protect itself from hackers, and patients must feel comfortable that their personal data are secure.

Opportunity for the channel

The healthcare sector is in desperate need of technology to avoid unnecessary visits to surgeries and hospitals and to protect frontline workers. Opportunities for mobile broadband, cloud-based telehealth software and mobile data flooded the market, as demand increased for real-time communication and remote monitoring.

Patient experience has changed dramatically during the pandemic, with patients encouraged to wait for doctor call-backs or arrange video calls. Phone systems are being upgraded, telehealth software is being rolled out and smart devices are provided to mobile healthcare workers. Some exhibition centres have been turned into vaccination centres, and the channel was called upon to set up communications and monitoring equipment.

Jola partners have been providing fast, reliable mobile broadband connections, telephony solutions and M2M/IoT data SIMs for monitoring devices, managed in Mobile Manager.

Read More

Topics: IoT

Metering Opportunities

Posted by Cherie Howlett on 08-Dec-2021 16:42:48

As water management systems age and infrastructures are updated, utility companies consider long-range remote meter systems. By connecting water meters, utility companies eliminate the need for onsite meter readings, saving time and often improving customer satisfaction.

Dispatching staff to manually read water meters is both time-consuming and a logistical challenge. Reductions in manpower, fuel and vehicle maintenance costs add up to significant savings for utility companies switching to smart water meters.

Nonconnected water meters take point-in-time readings periodically, therefore providing a fairly limited amount of data about water usage patterns. Smart water meters give companies access to a continuous stream of real-time information about water consumption.

Smart water meters also provide utility companies real-time alerts regarding outages, pipeline failures and leaks. This additional information allows companies to engage in early or preventative maintenance, identifying problems before they worsen and become more costly. Water management information can be stored in the cloud, accessible via web-based dashboards, making data gathering and analysis simple and efficient.

Specialists rolling out smart meters need reliable 4G connectivity they can manage, which will continue to perform as long as the devices are deployed.

Jola helps MSPs and specialists uncover metering opportunities within their bases and offers the widest range of mobile data SIMs from multiple suppliers, which are easy to order and manage via Mobile Manager.  

Read More

Topics: IoT

4G in Distribution

Posted by Cherie Howlett on 18-Nov-2021 13:27:50

A shift towards online shopping has driven demand for fulfilment and distribution centres. These new spaces require reliable connectivity. Where no existing fibre is available, MSPs are turning to 4G.

MSPs are quoting online retailers for bespoke 4G connectivity packages that meet their exact requirements. They are offering solutions that can be preconfigured and delivered to multiple locations to meet tight deadlines.

MSPs are turning to Jola for their multinetwork roaming SIMs controlled in Mobile Manager.

MSPs partnering with Jola are offering multinetwork solutions. Data is managed within Mobile Manager, an online management portal for ordering and managing SIM estates globally.

Read More

Topics: 4G, Multi-network SIMs

Uncovering opportunities in the health sector

Posted by Cherie Howlett on 18-Nov-2021 13:21:45

The healthcare sector has been adopting new technology to assist with medical activities for some time. Despite the COVID-19 pandemic, technology has developed at a much faster pace in this sector, which presents opportunities for the channel.

Medical professionals are adopting new ways to treat patients and avoid unnecessary in-person treatments, and IoT devices have helped make this possible. Smart thermometers have been used to measure temperatures, and wearable IoT devices are used to track patients’ vital signs. Smartwatches and heart rate monitors gather data that can be remotely analysed by a physician.

Challenges

Data security and patient confidentiality are critical in healthcare. The industry must protect itself from hackers, and patients must feel comfortable that their personal data is secure.

Opportunity for the channel

The healthcare sector is in desperate need of technology to avoid unnecessary visits to surgeries and hospitals and to protect frontline workers. Opportunities for mobile broadband, cloud-based telehealth software and mobile data flooded the market, as demand increased for real-time communication and remote monitoring.

Patient experience has changed dramatically during the pandemic, with patients encouraged to wait for doctor call-backs or arrange video calls. Phone systems are being upgraded, telehealth software is being rolled out and smart devices are provided to mobile healthcare workers. Some exhibition centres have been turned into vaccination centres, and the channel was called upon to set up communications and monitoring equipment.

Read More

Topics: mobile data

Ready for 5G?

Posted by Cherie Howlett on 18-Nov-2021 13:11:47

The channel is well placed to help customers adopt new technologies such as 5G. Resellers will know which of their customers are in an area with 5G coverage and also what their requirements are. Many resellers may already be using 4G to solve their customers’ Internet access issues in areas with poorly performing fixed-line services, so 5G is a great opportunity to upsell to new 5G hardware and SIMs.

Is now the time to build offerings that use 5G services?

Now is definitely the time because there’s the opportunity to provide 5G-ready solutions. 5G routers also support LTE Advanced, which is already available in much more of the country than 5G. So by selling a 5G-ready SIM and router, the customer could enjoy a big performance boost even before 5G actually arrives. 

What is the appetite for 5G-ready devices?

In the mobile voice space, the latest handsets from all the main manufacturers are already 5G ready, so any handset replacement project is likely to have 5G readiness as a requirement. In the mobile router space, though, there are extremely few 5G options available although we expect that to change this year now that the major chipset and modem module manufacturers are now producing 5G components in volume.

Read More

Smart Transport Networks

Posted by Cherie Howlett on 18-Nov-2021 13:00:29

Smart transport networks

Smart transport networks offer significant benefits to passengers, operators and local authorities, enabling urban services to become more efficient, effective and safe. Cities from London to Singapore are already building them. Madrid is leading the way, with a central control room that receives and integrates data from 40 urban control rooms. They cover more than 100 bus routes, 300 railway lines and 200,000 cameras, delivering end-to-end surveillance and security solutions.

Many experienced providers offer end-to-end solutions to the transport industry, involving 4G routers and cameras. Trams, buses and trains are tracked, and arrival times accurately estimated and advertised, factoring in potential delays. These devices need 4G data SIMs, often with fixed IPs or delivered via a secure private APN. On average, there are seven SIMs per bus for logging into cameras to download relevant footage, Wi-Fi, secure card payments, passenger trackers, applications for tracking hours worked, petrol levels and miles travelled.

Challenges

Service providers face some challenges with 4G. First, some networks are stronger than others in specific locations, requiring partnerships with multiple network providers. Second, they have no way to track data usage, and if devices use more than their allocated monthly allowance, they incur high data overage charges. Third, they need a secure channel for transmitting financial data.

Read More

Topics: IoT

Looking for an exciting new role in marketing?

Posted by Cherie Howlett on 11-Nov-2021 16:03:25

We are looking for a fantastic Marketing Executive, with excellent attention to detail, to work within our marketing team on a wide range of projects from digital marketing to live events. You would be part of a fast-growing technology company, based in Stapleford, Nottinghamshire with an inclusive ethos, great benefits and flexible working.

We welcome candidates with marketing experience, great communication skills and excellent attention to detail to join our hard-working, supportive and friendly team.

We are hoping to interview bright, enthusiastic, can-do people, who can balance priorities and take ownership of campaigns and projects.

Essential

1 years’ experience in a marketing role
Excellent communication and people skills
Attention to detail
Strong organisational and time-management abilities
Creativity and commercial awareness
Team player
Basic knowledge of Microsoft Office (Word, PowerPoint, Excel, Outlook)

Nice to have but not essential 

BSc/BA in marketing or relevant field
CIM qualifications
Experience with online CRM systems
Experience with online mailing systems 

Ability to learn on the job

Jola’s products
The market in which we compete
Accounting software
CRM software
Mailing software
Social marketing software
Website management software and analytics
Social media platforms
Marketing best practice

Read More

Topics: marketing

Thinking about getting into M2M and IoT?

Posted by Cherie Howlett on 20-Oct-2021 11:15:23

M2M and IoT are not as difficult to get into as you may think. Your customers are working on mobile data projects right now, and demand is predicted to increase dramatically over the next few years. If you get this right, you will quickly generate high-margin recurring revenue and, due to higher EBITDA multiples for IoT/M2M, increase the value of your company.

Your mobile data partner will need to give you the tools to win these deals, usually competing with the direct sales arms of the mobile networks. Your supplier will need to be an aggregator with access to all the networks, and ideally they will also be an independent MVNO. Most importantly, everything must be automated, with real-time APIs offering zero-touch provisioning and management through a single self-service portal. They will need to be innovative, with a constant stream of relevant mobile data and IoT products that networks would take years to develop and launch. Mobile data is easy to sell, support and bill when you partner with the right channel supplier.

Jola took on just under 300 new partners in 2020 and now has over 1,000. COVID-related projects fuelled early demand, but these temporary revenue streams were quickly dwarfed as our partners’ customers started to look at projects they had on the back-burner like cost-saving IoT solutions. We recently put 30,000 multinetwork SIMs into iPads for one public sector project, unrelated to COVID.

Getting started

Speak to your existing customers, understand their requirements and then partner with an aggregator that can provide innovative solutions, unavailable elsewhere. Find out about their current projects and challenges. Once you have established your customers’ requirements, start building your solution.

Read More

Topics: IoT

Mobile data - the silent revolution

Posted by Cherie Howlett on 19-Oct-2021 14:59:21

Andrew Dickinson was the only mobile data representative on the panel “How will next generation digital infrastructure revolutionise channel business models?” at Connected Britain alongside panellists Carl Peters, European VP Solutions Engineering, Zayo Group, Chris Fraser, Managing Director, Aspire Technology Solutions and Aidan Piper, Chief Executive Officer, Welcomm.

The messages were clear.

  1. There has been a silent revolution in mobile data with download speeds up to 300Mbs available in most parts of urban UK. These technologies have recently been made available to the channel. Jola’s partner base has more than doubled in two years and smart MSPs and resellers accept that mobile data must be in their portfolio.
  2. Every reseller/MSP has at least one significant IoT/M2M opportunity in their existing base of customers, and mobile data aggregators like Jola are helping them find and win them.
  3. The financial markets value mobile data EBITDA at least twice the multiple of fibre and broadband. With self-service portals like Mobile Manager, it is easy to sell, manage and bill.

Jola

Jola is a multiple award-winning mobile data aggregator, which means that we offer services from all the major UK networks and hundreds of networks globally. We sell a wide range of options and are a well-established, channel-only company. We are innovative and we launch on average two new products and product extensions every month. We operate in many different vertical markets with market-leading specialists, so we understand the specific needs of each vertical and can help you productise differentiated solutions. We give you complete control over your global SIM estate with Mobile Manager. Your customers can also have access to our white-label portal so they can see directly how much data they are using in each device and make decisions accordingly. We help you uncover opportunities and win them with solutions end users just cannot buy from anyone else. Our objective is to help you reduce churn, increase ARPU and the overall value of your business.

Read More

Topics: mobile data

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