Jola Cloud Solutions' Blog

M2M (Machine to Machine) is how machines use a network to connect to each other, without the need for human intervention. M2M involves connecting devices to the cloud, managing devices and collecting data. M2M is about connecting and communicating with a machine that can send and receive data such as a device or sensor.

IoT is the network of connected devices. Things connecting with systems, people and applications.

Simply put M2M provides the connectivity that offers capability to IoT.

How much is this market worth?

Forbes estimate that the global IoT market will be worth £352bn by the end of 2020. According to GrowthEnabler & Markets and Markets analysis, the global IoT market share will be dominated by three sub-sectors; Smart Cities (26%), Industrial IoT (24%) and Connected Health (20%). Followed by Smart Homes (14%), Connected Cars (7%), Smart Utilities (4%) and Wearables (3%).

How does this growth affect MSPs?

The potential for new recurring revenue is significant. Experienced providers, set up to manage complex solutions, have the opportunity to establish themselves as M2M/IoT authorities, winning multi-national opportunities from within their existing base and from competitors.

As solutions go live, data needs to be collected and analysed in meaningful ways to the business. Many will use third parties for systems and data analytics to interpret data, to be used to process changes and launch new products and services.

Security is a major concern for many MSPs, particularly when processing sensitive data such as financial transactions. MSPs who already deliver managed security services, or can partner with third party data security companies, will have an advantage.

Which industries will benefit the most from IoT/M2M technology and why?

Advertising

Connected devices such as wearables and smart devices have given marketers granular data on buying habits, allowing them to target consumers with their preferences. You may have noticed that adverts within social media and pop-ups within online apps are much more targeted, based on information gathered from online searches and online buying habits.

In some countries, smart advertising boards are changing content to target passers-by more accurately and smart drink bottles exist, where customised content can be received by scanning the bottle with a smartphone.

More commonly, sensors are being used in public spaces to track traffic and even happiness based on the number of Wi-Fi connections from hand-held devices such as mobile phones.

Construction

IoT applications will help grow margins for building developers and enable more efficient building operations, enhanced tenant relationships and new revenue generation opportunities. Smart buildings will deliver unprecedented energy and cost savings alongside new levels of occupant comfort.

In addition to helping reduce costs, smart buildings are also positioned to significantly improve physical security. Through the incorporation of IoT connected facial-recognition cameras, organisations can now protect their offices in real-time, taking account of risk factors and the long-term costs / reputational damage that could be involved in a potential security breach.

The channel is uncovering opportunities from customers wanting 4G data SIMs for M2M/IoT solutions, however they face two challenges; how to manage SIMs remotely and how to avoid bill shock.

The opportunities

Slow fixed line connectivity replacement                                                                

90% of all UK premises (almost 26 million) can access up to 24Mb/s fixed line broadband, however there are at least 190,000 premises that can’t get 2Mb/s and 2.2 million premises that can’t get 10Mb/s. Where the LTE signal is strong, 4G data is a great solution.

Temporary connectivity

Leased lines have traditionally long lead times, so what do you do for internet connectivity whilst you are waiting? 4G can provide a fast, reliable, temporary solution. 

Back-up

Catastrophic failure often effects multiple services going into a building, so a fixed line back-up to a primary internet connection is not guaranteed to provide business continuity. With the introduction of 4G management portals for fixed IP SIMs and unique overage protection, 4G becomes a cost-effective alternative. Customers pay a small monthly fee for the back-up service and when the data fails-over, they pay for the additional usage, only for the period it was used.

M2M

There is a wide range of devices that need an internet connection and 4G data SIMs fit the bill. Opportunities are flooding in via partners, from electricians, wind farms, vets, farmers, festival organisers, bus and taxi companies to CCTV installers, all with different requirements. Some need IP addresses, others need multi-network SIMs, but all need the ability to monitor and manage usage remotely.

How to manage SIMs remotely?

Mobile Manager communicates in real-time with multiple mobile network operators. It handles SIM activations, ceases, suspensions, reports, alerts and bolt-ons and can be used by resellers and their end users to manage large estates of data SIMs in multiple devices worldwide.

This is a question many small businesses are asking their communications providers. Many already sell 4G solutions, packaged for SMEs.

Small businesses are often early adopters when it comes to using the latest technologies, out of necessity. Few are keen to invest in upfront payments when it comes to financing business communications, so packages with no upfront costs are attractive.

4G presents many opportunities for small businesses. It is widely available and, in many locations, offers faster speeds. 4G routers are plug-and-play and can be up and running within 24 hours. Traditionally the downside has been usage. Businesses needed to remain under their monthly data allowance to avoid high, data overage charges every month. Jola solves this problem with their no bill shock guarantee.

Jola partners are selling managed 4G router packages to SMEs with temporary offices and pop up retail stands, They are packaging 4G routers with primary circuits for pre-Ethernet and back-up solutions, as required.

According to a recent report by Market Research Hub (MRH), the global Push-To-Talk market is due to grow 10.3% annually for the next eight years. Push to Talk (PTT) is a service that enables users to instantly communicate. Users activate this feature by pushing a button on a device.

Two-way walkie-talkie radio technology, frequently used by police officers, engineers, truckers and taxi drivers is being upgraded to 4G. This has created an opportunity for resellers, who are already familiar with selling 4G data solutions. However, suppliers are finding identifying the strongest 4G signal for each device challenging.

Jola provides a wide range of 4G data SIM packages, including cost-effective multi-network roaming packages, controlled within Mobile Manager. Our multi-network SIMs roam to the strongest signal in each area. Our white label management portal allows partners to place orders, manage SIMs, usage and alerts. Private APNs can add an extra layer of security.