The health care sector has been adopting new technology to assist with medical activities for some time. Despite the COVID-19 pandemic, technology has developed at a much faster pace in this sector, which presents opportunities for the channel.
Medical professionals are adopting new ways to treat patients and avoid unnecessary in-person treatments, and IoT devices have helped make this possible. Smart thermometers have been used to measure temperatures, and wearable IoT devices are used to track patients’ vital signs. Smartwatches and heart rate monitors gather data that can be remotely analysed by a physician.
Challenges
Data security and patient confidentiality are critical in health care. The industry needs to protect itself from hackers, and patients need to feel comfortable that their personal data is secure.
Opportunity for the channel
The health care sector is in desperate need of technology to avoid unnecessary visits to surgeries and hospitals and to protect frontline workers. Opportunities for mobile broadband, cloud-based telehealth software and mobile data flooded the market, as demand for real-time communication and remote monitoring increased.
Patient experience has changed dramatically during the pandemic, with patients encouraged to wait for doctor callbacks or arrange video calls. Phone systems are being upgraded, telehealth software is being rolled out and smart devices are given to mobile health care workers. Some exhibition centres have been turned into vaccination centres, and the channel was called upon to set up communications.