Jola Cloud Solutions' Blog

Andrew Dickinson

Andrew has been involved in the telecommunications industry for over 30 years. Andrew held a number of senior sales and general management positions during 10 years with Mercury Communications and Cable & Wireless. His last posting was as an Investment Manager with C&W Innovations based in Menlo Park, CA, USA. In 1996 Andrew co-founded specialist ISP FOL Networks and as MD helped steer the company through five rounds of fund raising. The company grew to over 100 people and a value of £23m within four years. Andrew left in April 2001 to become CEO of Visual Protection Ltd and at the end of that year FOL was sold. Andrew sold Visual Protection Ltd in August 2003. Andrew conceived and founded the investment management company Lucrum in 2002 and was a Director of UK Countrylife until 2004. In April 2005 Andrew was involved in a management buy-in of Griffin Information Systems and served as Sales and Marketing Director until July 2010 when he took over as Managing Director. The company was sold to MDNX in August 2012 and Andrew left the business in March 2013.
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Recent Posts

The Big ISDN/PSTN switch-off

Posted by Andrew Dickinson on 20-Jan-2022 19:41:32

Many SMEs will leave it to the last minute but larger organisations have realised the potential scope of a PSTN/ISDN Replacement project and Jola partners are already seeing tenders from their flagship customers. As with many new technologies, organisations prefer to award these contracts to existing suppliers, but only if they can demonstrate the capability to deliver the entire project.

They usually require three types of IP solution 1) where ISDN and PSTN numbers need to be ported onto a fixed broadband or Ethernet connection 2) where existing numbers need to be ported onto a 4G/4G+/5G mobile broadband connection, and 3) where the requirement is for a mobile broadband connection but a landline number is not required and a 07x number is preferred.

Number porting in the UK is still not a fully matured process and early projects have run into difficulties where the reseller has tried to juggle a number of different suppliers.

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Topics: PSTN ISDN Switch-off

IoT/M2M tenders specify an online portal as ‘Essential’

Posted by Andrew Dickinson on 15-Dec-2021 17:48:05

One of our partners showed us a tender they were working on recently and one of the questions was,

“Do you have your own real-time SIM management portal or are you providing third-party access to the Networks’ portals?”

A very specific question born, I surmise, out of bitter experience. The project was for thousands of SIMs in physical security devices, 2.5 years into a 36-month term. The incumbent had not been invited to tender.

For redundancy, every device had two SIMs, one unlimited and one multi-network and the end user had found having to log on to two completely different web sites exasperating. They had different features, different CDR formats and not all the processes were automated, creating MAC delays, especially out of hours.

If that’s the experience of the end user, imagine the frustration of MSPs who want to sell all the networks to multiple end users.

Most suppliers will say they have a self-service portal but if they don’t have their own they are putting their partners at a significant disadvantage.

Jola is an award-winning, channel-only supplier of business communications, specialising in mobile data SIMs. We are a global data specialist, providing innovative IoT and mobile data solutions to MSPs, ISPs, IT Support companies and Telecommunications Resellers.

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Why don't more resellers sell mobile data?

Posted by Andrew Dickinson on 23-Nov-2021 20:09:03

According to Ofcom 8500 organisations in the UK have a RID code but, despite it being the fastest growing product in the world, only around 1000 of these sell mobile data. Why is this?

Resellers feel it is dominated by the mobile networks direct.

Well, yes it is, or at least until recently it was. However, early movers in this market are now hoovering up huge deals by working with aggregators offering products (like Multinet and eSIM) that the networks cannot deliver but their customers demand.

Managing thousands of SIM assets is difficult and resellers have been burned by high overages in the mobile voice and data market.

Agreed but aggregators that offer a real-time comprehensive portal remove the headaches associated with ordering, provisioning and managing SIMs and have eradicated unexpected data overages completely.

It’s hard to sell and too niche.

Resellers often conflate mobile data and IoT. IoT is a subset of mobile data and requires resellers to either partner-up, or develop their own sector ecosystem. Conversely M2M projects for applications like CCTV, coaches, signage and car parks often only need a specialist router and a SIM.

The ARPU is too low and the margin is eroded by the MNOs direct.

Again, you’re probably thinking of IoT projects and the mobile data market is far bigger than just IoT. That said aggregators now have powerfully differentiated IoT solutions that help resellers beat the networks and at decent margins.

The market is not worth the effort.

Seriously, does anyone really still believe this? Mobile data is now the fastest growing ICT product in the world and mobile data companies are valued by the market at 3x the value of traditional comms companies.

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Topics: mobile data

What got to a billion users first?

Posted by Andrew Dickinson on 23-Feb-2021 18:35:11

The Internet? Smartphones? Social media? Credit cards? No.

After only 4 years 4G had over 1bn users and 5G is set to do it in 3.5 years, making it the fastest adopted technology ever. The Internet took 14 years and credit cards 74 years.

Although most of the growth in mobile data has come in the consumer world, business is catching up fast. 

From what was already a high base, Jola saw M2M and Mobile Broadband connections treble last year, and usage quadruple. At the same time speeds increased exponentially (4G-Advanced can reach 300Mb/s) and cost per GB plummeted. 

In 2012 you could buy 23 Big Macs for the price of 1GB of data and today, based on average EU prices, it’s zero. Furthermore, in the UK mobile data prices are half that of the EU average when compared to the CPI augmentation.

In 2020 Jola signed a record 246 new partners who in turn found some huge deals in their customer bases. Many on long term contracts, and others for temporary COVID-related applications.

Most importantly it made MSPs realise that mobile data/M2M/IoT can be easy to sell, provision, support and bill, and with the right channel supplier there is enough differentiation to beat the MNOs at a decent recurring margin.

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Topics: 4G

Do you have the right 4G router?

Posted by Andrew Dickinson on 23-Feb-2021 18:22:49

As if we don’t confuse people enough with our industry acronyms, we are now using the same name for two completely different things.

You may know that a Cat5 cable supports speeds up to 100Mb/s, Cat5e up to 1000Mb/s and Cat6 up to 10Gb/s, but does this mean that a Cat6 LTE 4G router supports speeds up to 10Gb/s? No.

The LTE Cat6 is part of the LTE-Advanced standard for routers and supports downstream speeds up to 300Mb/s. Cat4 LTE supports theoretical speeds up to 150Mb/s but our real-world experience is more like 100Mb/s. Confused yet?

Many people understand that 4G speeds have increased significantly recently with the introduction of the LTE-Advanced Standard, and can’t work out why their 4G router only ever speedtests below 100Mb/s.

This is because most people have Cat4 routers and don’t know they need a Cat6 LTE router to run faster.

Cat6 LTE routers are usually around twice the price of Cat4 routers so if you paid c£100 or less for your LTE router it is probably Cat4.

There are plenty of Cat6 LTE routers out there but before you buy one, consider that the new 5G Standard also supports Cat6 LTE. 

5G routers are expensive but will come down in price rapidly with volume, so you may want to wait a few months and go straight to 5G.

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Topics: Intelligent 4G Routers

5 reasons to credit check suppliers

Posted by Andrew Dickinson on 17-Dec-2020 11:51:44

Most successful businesses subscribe to a credit rating agency for their prospective customers, but how many credit check suppliers?

You should, because:

  1. If they go bust, they could take you with them.

When a company calls in the administrator, their suppliers will act immediately to mitigate financial risk - often cutting off supply. This may not matter in some industries, but where you have been reselling their service it could be disastrous. In the telecoms and utilities business your customers may suddenly find themselves without service. Not only do you then risk losing them, but you may have breached your own contract and be open to litigation. Even if the administrator is able to sell the contracts to someone else (often another supplier), or where the supplier has step-in, service may still be interrupted, and you may find yourself in a much worse position subsequently.

  1. They may be poorly managed.

Excellent employees, with good judgement, do not choose to work for financially unstable employers. If the quality of your suppliers’ staff matters to you (e.g. where they are selling with you), avoid low credit scores. Also poorly managed companies are often difficult to deal with. If the relationship requires regular purchases and joint support of your customers, you may want to find another supplier.

  1. They are unlikely to be investing in new products and services.

In many markets, companies without money to invest in product development find their core products are quickly commoditised, and they have to compete on price. Gross margins come under pressure and they are forced to cut cost, often staff, in order to keep going.

  1. They may not be in a position to negotiate well.

Their suppliers are not going to be inclined to offer better rates or payment terms to them if they have a poor credit score. More likely they will apply a risk premium to the account, often insisting on payment in advance. This exacerbates the problem of thin margins.

  1. They will be less forgiving, supportive and accommodating.

When an organisation is in trouble and operating off minimum margins, bid support suffers. Whilst they would love to help you win large tenders, they simply can’t afford to take the business on at lower margins. Cash flow is likely to be an issue and they will be more inclined to be heavy-handed with late payers. Good suppliers will be understanding if you suddenly encounter a cash flow issue yourselves, and need some time. Financial unstable suppliers cannot afford to, because a couple of late payers could push them into liquidation.

Of course, there may be legitimate reasons for a low credit score. For example, late accounts, and extraordinary write-offs, which will be corrected in due course. Don’t be afraid to ask your supplier. They may not even be aware, and the low score may be due to an error in the interpretation of their filed accounts.

On the positive side, suppliers with a high credit score and good growth may benefit your business, especially where their success depends on yours. It demonstrates they are doing something right with their products, pricing, processes and support. If a supplier is constantly innovating, and negotiating with their suppliers, this means differentiation for you, and lower prices.

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Topics: Business

Recruiting Salespeople

Posted by Andrew Dickinson on 17-Dec-2020 11:45:43

Salespeople are like hotels in Monopoly. Buy as many as you can afford because the more you have, the more income you generate.

Of course, it’s never as straightforward as that. Under-performing salespeople are a drain on management time and your biggest mistakes won’t even pay for themselves, let alone make a positive contribution to gross margin.

This is why you need to be hiring all the time, especially if you are a growing business in a growing market. If you wait until the position comes up in the budget, or you lose someone, you are likely to miss the best people. Moreover, because you’re a little desperate, you are likely to compromise, take a risk, and make a bad hire.

Continuous recruitment requires a strategy. The objective is simple; whenever a person that fits your target profile starts to look around, they must know about, and consider, your company. Achieving this is a little more challenging.

  1. Maintain an advert constantly – web-site, LinkedIn, Facebook, trade publications. Whatever you use to communicate with your industry. Make people aware that you are growing and always hiring the best people.
  2. Write posts, blogs and articles regularly highlighting the successes of your salespeople and (if you’re in the channel) their resellers. You don’t have to use names, but you want to give prospective candidates a feel for what they will be doing, and a confidence that you will provide an environment in which they can succeed.
  3. Operate a comprehensive, structured and strict recruitment process. This should have several stages, testing different aspects of the behaviours you desire. Include role plays, behavioural interviews and presentations. Understand the minimum requirement for progression at each stage. Do not truncate the process and do NOT compromise.
  4. Make a list of companies where your ideal candidates currently work. Monitor this list for instability: new management, mergers, tough trading conditions. Try and develop contacts in some of these target companies who will let you know when people there may be looking around.
  5. Use your existing salespeople. If they are happy and making money, they will be pleased to tell old colleagues with their previous employer and friends working in your target companies. Encourage this and offer an incentive for them to put people forward.
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Topics: Business

What happens when connectivity gets 10x faster and 10x cheaper?

Posted by Andrew Dickinson on 18-Nov-2020 09:01:07

12 months ago UK, 30-day ex-VAT wholesale 4G data was c30p/GB. Today it’s c3p/GB. Average tariff-based prices.

If you’re a connectivity reseller you probably just stopped reading this. Either because you already know about 4G and are slightly miffed the cat’s out of the bag, or you’re researching 4G suppliers.

The pandemic has had the same effect on mobile data usage as it’s had on Microsoft Teams. When organisations send all their employees home, and Openreach can't deploy engineers to install or fix broadband, what are the alternatives?

Jola Partners pivoting into 4G, uncovered opportunities in their customer bases, far beyond homeworkers. 200,000+ SIMs for education, NHS, digital signage, buses, taxis, car parks – the list goes on.

Where the 4G SIM is in a fixed location, adding an external antenna can boost the speed 10x, and at over 100Mb/s 4G is suddenly a viable backup for Ethernet. 

When 5G is available on the tower, resellers have a profitable upgrade path to offer customers.

Average latency on 5G is typically 1ms vs 4G at 40ms and ADSL at 15ms. So there are reasons beyond speed, to upgrade.

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Topics: 4G

Intelligent Connectivity - the key to resellers' IoT success.

Posted by Andrew Dickinson on 18-Nov-2020 08:50:09

IoT/M2M is the hottest growth sector in ICT. c7bn devices will be 20bn-30bn globally by 2030.

How can the Channel ride the IoT wave, without committing to a high risk ‘build it and they will come’ strategy?

Common to every IoT project is M2M – connectivity. This is the biggest opportunity, but presently the domain of MNOs offering single network SIMs and a BYOD solution.

Intelligent Connectivity breaks this dominance.

In an IoT project the endpoints need sensors, managed by a gateway, attached to a 4G/5G router. Significant processing power is also required to collect data and allow remote management. Every deployment is different so there must be the capability to write custom apps onto these devices.

eSIM releases the MNOs stranglehold on the M2M market. Analysts predict there will be more than 2bn eSIMs deployed in IoT projects within 5 years.

Since Jola launched their combined IoT Router/PC/Gateway in March 2020 we have had thousands of orders. MSPs are shipping our devices worldwide, pre-loaded with a 450-network eSIM that downloads a config as soon as it’s plugged in.

We recently rolled out 600 units in weeks for a faultless digital signage project.

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Topics: 4G, IoT, M2M


Posted by Andrew Dickinson on 01-Jul-2020 12:46:31

In the last 12 weeks we have recruited 6 new staff. None of us had ever hired someone without physically meeting them before.



Too many trips to your office can put candidates off. Conversely the more we see them, the more likely they are to reveal their true selves. You can use multiple Teams calls and they don’t all have to be an hour long to justify the travel time. Just make sure you prepare well and avoid repeating questions.


This enables you to take fewer notes, focus on the candidate and include others in the review process. Ever interviewed a candidate from an agency and within 10 minutes you know it’s not a fit? Help your agency filter better by watching videos of their CV interviews.


References are especially important if you can’t physically meet someone. Nowadays written references are practically useless. Ask candidates for phone numbers of recent bosses and their permission to call them. If they think highly of the person, they will take your call so as to not harm their chances. Describe the job and ask them why they think 'X' is suited to the role and what training will be required.


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Topics: Business

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