Jola Cloud Solutions' Blog

4G Data Opportunity – Push to Talk

Posted by Cherie Howlett on 21-Nov-2018 10:14:07

According to a recent report by Market Research Hub (MRH), the global Push-To-Talk market is due to grow 10.3% annually for the next eight years. Push to Talk (PTT) is a service that enables users to instantly communicate. Users activate this feature by pushing a button on a device.

Two-way walkie-talkie radio technology, frequently used by police officers, engineers, truckers and taxi drivers is being upgraded to 4G. This has created an opportunity for resellers, who are already familiar with selling 4G data solutions. However, suppliers are finding identifying the strongest 4G signal for each device challenging.

Jola provides a wide range of 4G data SIM packages, including cost-effective multi-network roaming packages, controlled within Mobile Manager. Our multi-network SIMs roam to the strongest signal in each area. Our white label management portal allows partners to place orders, manage SIMs, usage and alerts. Private APNs can add an extra layer of security.

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Topics: 4G, Mobile, Mobile SIMs, mobile data

Smart transport networks

Posted by Cherie Howlett on 07-Nov-2018 12:40:45

According to a recent report by Transport Focus, passengers listed value for money, punctuality, Wi-Fi connectivity and safety, as their main priorities. These factors are driving a rise in demand for smart transport networks around the world, creating 4G data opportunities the channel is well-placed to provide.

Smart transport networks offer significant benefits to passengers, operators and local authorities, enabling urban services to become more efficient, effective and safer. Cities from London to Singapore are already building them. Madrid is leading the way, with a central control room that receives and integrates data from 40 urban control rooms. They cover over 100 bus routes, 300 railway lines and 200,000 cameras, delivering end-to-end surveillance and security solutions.

There are many experienced providers offering end-to-end solutions to the transport industry, involving 4G routers and cameras. Trams, buses and trains are tracked, and arrival times accurately estimated and advertised, factoring in potential delays. These devices need 4G data SIMs, often with a fixed IP. On average there are seven SIMs per bus, for logging into the cameras to download relevant footage, Wi-Fi, secure card payments, passenger trackers, applications tracking hours worked, petrol levels and miles travelled.

Challenges faced by solutions providers

Service providers face a few challenges with 4G. Some networks are stronger than others in specific locations requiring relationships with multiple network providers. Secondly, they have no way of tracking data usage and if devices use more than their allocated monthly allowance, they get high data overage charges. Thirdly, they need a secure channel for transmitting financial data.

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Topics: Mobile, Mobile SIMs

4G Data Opportunities – 4G Sensors

Posted by Cherie Howlett on 31-Oct-2018 11:06:00

The Opportunity

With IHS forecasting 58 billion connectable devices by 2022, demand for 4G data is on the rise. Enabling data analysis from a wide range of devices from trains, to agricultural machinery, the 4G sensor market has grown significantly within a short amount of time. Many resellers do not see how they can benefit from this opportunity but know that they service industries with a current requirement. Partnering with Jola, resellers are winning more and more 4G data opportunities and benefitting from a profitable recurring revenue stream.

Physical Space Analytics

4G sensors at exhibitions offer key insights into how visitors interact at events and within retail spaces. 4G sensors gather metrics about users visiting and their engagement. Sensors track how many visitors attended, how long they stayed, how they moved around the space and engagement and conversion rates. Clients can view their data in real-time to view a live graph of visitors over time, length of stay and a heat map to show visitor flow and distribution within the space.

Primary detection is via WiFi sensors powered by 4G. These pick up 3G and 4G signals from all smartphones, laptops and tablets carried by visitors. Signals contain a unique identifier, which is used to build a picture of visitor data per event. Data is encrypted and anonymous, therefore is only used for monitoring purposes.

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Topics: 4G, Mobile, Mobile SIMs

4G Data Opportunities in Retail

Posted by Cherie Howlett on 17-Oct-2018 10:02:48

The opportunity

According to McKinsey, revenues from mobile data are set to increase dramatically in the next 7 years. Factors driving growth are the availability, speed and reliability of 4G and the trend of embedding data SIM cards into devices such as routers for 4G back-up.

Retailers like supermarkets, department stores, restaurant chains and petrol stations are creating private networks to carry financial transactions over IP, from multiple POS systems, often favouring SD-WAN networks with 4G back-up. Depending on their size and the complexity of their requirement, they typically choose a trusted supplier, with experience rolling out and managing solutions in their sector.

The customer’s problem

They are not sure which network is best in each location, when the 4G back-up will be used and how much data they will use. Sending engineers to site to establish the strongest signal is a timely and expensive exercise. In addition, they regularly receive high data overage bills, which can be as much as tens of thousands of pounds a month.

The solution provider’s problem

Managed Network Providers are experienced at designing, rolling out and managing solutions, however have struggled with the 4G element, managing multiple in-country suppliers, with multiple manual ordering processes and a lack of visibility across the SIM estate. They have no direct control over SIM assets and cannot aggregate data across countries.

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Topics: 4G, Mobile, Mobile SIMs

4G Data Opportunities – door entry systems

Posted by Cherie Howlett on 17-Oct-2018 09:43:56

The opportunity

Revenues from mobile data are set to increase dramatically over the next few years. This has certainly been Jola’s experience. We have partners benefiting from the availability, speed and reliability of 4G back-up solutions for fixed line services installed in a range of devices including door entry systems and gates.

Door entry systems are popular in gyms, hotels, laboratories, warehouses, factories and large corporates. Some simply check validity of membership/room cards and grant access, others include more complex biometric systems and video.

The customer’s problem

4G data SIM cards on a single network can fail if there is an issue with, or congestion on, the local mast. It costs money to send out an engineer to look at the problem and swap the SIM card to another network.

The solution provider’s problem

The solution provider needs to establish the mobile network with the best signal in each location. They then need to contract with multiple providers to be able to provide the strongest mobile signal in each location. They have no visibility or control over the whole SIM estate and regularly receive high data overage charges, when single sites use up more data than anticipated.

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Topics: 4G, Mobile, Mobile SIMs

How do you differentiate commodities?

Posted by Cherie Howlett on 03-Oct-2018 16:16:13

What is a commodity?

A commodity is defined as a product or resource that is traded primarily on the basis of price, and not on differences in quality or features. When a product or service becomes a commodity, the market price will fall to the marginal cost of the lowest cost volume producer.

What challenges must be overcome when selling commoditised products?

Many consider broadband and telephony to be commoditised products. The challenge most resellers have is how to add real-value and differentiate themselves, to retain existing customers and win new business.

Buy well

To compete with the price leader, companies need to buy well from their suppliers. To win business, resellers may have to accept lower margins. In these situations, it is useful to have higher margin products you can add, to help boost margins.

Leverage USPs

If products are commoditised, are you adding anything unique? Are these USPs valued by your customers? Good service is a given, however installation expertise may be USPs you can charge for.

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Topics: Mobile, Mobile SIMs, jola

Get started with mobile

Posted by Cherie Howlett on 03-Oct-2018 14:18:51

There are two types of partners that sign up with Jola for mobile data SIMs. The first already has an opportunity and needs a supplier to help fulfil the data SIM element, the second has been impressed by the products, pricing and portals and is enthusiastic about growing a new revenue stream.

Experienced Partners

Partners with existing opportunities often have strong relationships with their clients. Although they may not already offer data SIM solutions, they are trusted advisors and capable of sourcing the elements they need to build and roll out solutions. These partners are looking for a solution to a data problem. They need a partner to quickly understand the problem, pose a cost-effective solution and help them to win their bid. This often involves pre-sales and product development, to create a tailored solution to displace an incumbent.

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Topics: Mobile

Who is buying pooled data?

Posted by Cherie Howlett on 15-Aug-2018 09:43:55

Large Corporates with voice and data SIMs

Corporates typically have a large estate of mobile phones. Many have relationships with the carriers directly and benefit from the latest handsets. Those coming out of contract are looking to compare deals. They don’t want to sign lengthy contracts and are looking to overcome overage charges and billing challenges. They often contract with more than one carrier.

The Solution

By analysing bill data, resellers can understand the mixture of high and low data users and create a compelling proposal. By creating an aggregated pool, resellers can build their pool size by assigning data SIMs to it. Pools and SIM packages are available on 30 day terms. There is a selection of packages and carrier networks to choose from and alerts can be set up to track usage. If usage exceeds pool allowance in any month, resellers can negate overage charges by drawing from their buffer pools, which offer a much more competitive per MB rate.

Multi-sited organisations with 4G back-up

Multi-sited organisations such as supermarkets, retailers, restaurants, gyms and hotels are using internet connectivity to run digital Point of Sale screens and door entry systems amongst other things. These customers want reliable internet connectivity and don’t want to pay huge overage charges when the 4G failover kicks in.

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Topics: 4G, Mobile, Mobile SIMs

What is ‘pooled data’?

Posted by Cherie Howlett on 15-Aug-2018 09:31:56

Pooled data is the ability to have 4G data, that can be shared across more than one associated SIM card. Pooled data plans are popular in both consumer and business markets, where unused data from low users is gifted to high users, to help negate overage charges.

What problems does pooled data solve?

Business customers find data usage difficult to predict, especially in phones and tablets, as so many factors can influence excess usage. If usage notifications from the carriers are late or not received, both customers and resellers are unaware of the data overage charge, until the bill is received. This has put many resellers off selling mobile data, as the bill shock caused by overages has upset their customers.

What types of pools are available?

Fixed pools are available for resellers who know how much data they need for their customer. Their monthly data usage is predictable, and the customer wants to pay for an amount of data each month, which can be shared across multiple users.

Aggregated pools are available for resellers whose customer’s SIM estates are growing or shrinking. The pool increases or decreases every time a data SIM is added or removed.

Buffer pools are available to help negate overage charges at an account and network level. You need to buy separate buffer pools for each carrier network, however you can use the buffer to negate any overage charge from that carrier in your estate. It reduces the data overage cost significantly.

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Topics: Mobile, Mobile SIMs

What's different about EE?

Posted by Cherie Howlett on 30-Jul-2018 15:09:04

Coverage

EE is the UK's biggest mobile network, with 89% 4G coverage in the UK, 74% 3G and 85% 2G coverage. EE has the most phone masts, 18,500 sites, most of which are 4G. They are investing £2bn in network growth, with the objective of having 95% 4G coverage by 2020. 

Network

EE was named as the best mobile network, in terms of reliability and performance, by a number of independent sources. Ofcom’s report stated that consumers on the EE network were the most likely to connect to a 4G network.

EE M2M SIMs

Jola offers a range of EE M2M data-only solutions from 2GB to 200GB packages with 2GB to 100GB monthly bolt-ons. Fixed IP data-only SIMs are available on EE and Vodafone networks. EE products are available on 12 month contracts. Vodafone Fixed IP SIMs are available on monthly or 12 month contracts. EE SIMs are managed through APIs, so all controls are real-time. Vodafone guarantee execution within 2 hours during working hours. Pooled data options and buffers are available for partners looking to negate overage charges.

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Topics: 4G, Mobile, Mobile SIMs

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