The Internet? Smartphones? Social media? Credit cards? No.
After only 4 years 4G had over 1bn users and 5G is set to do it in 3.5 years, making it the fastest adopted technology ever. The Internet took 14 years and credit cards 74 years.
Although most of the growth in mobile data has come in the consumer world, business is catching up fast.
From what was already a high base, Jola saw M2M and Mobile Broadband connections treble last year, and usage quadruple. At the same time speeds increased exponentially (4G-Advanced can reach 300Mb/s) and cost per GB plummeted.
In 2012 you could buy 23 Big Macs for the price of 1GB of data and today, based on average EU prices, it’s zero. Furthermore, in the UK mobile data prices are half that of the EU average when compared to the CPI augmentation.
In 2020 Jola signed a record 246 new partners who in turn found some huge deals in their customer bases. Many on long term contracts, and others for temporary COVID-related applications.
Most importantly it made MSPs realise that mobile data/M2M/IoT can be easy to sell, provision, support and bill, and with the right channel supplier there is enough differentiation to beat the MNOs at a decent recurring margin.