Many of us are working from home. A percentage of our target audience has been put on furlough and traditional marketing activities, such as events, have been postponed or moved online.
Is now a good time to think about video?
With our sales teams busy conducting webinars, could video help to influence a wider audience and support growth?
Video content can be put together quickly and cheaply using third parties, which can be edited and kept up to date. It can help to convey complex messaging in a simple and visual way. It is popular on websites and social streams as part of an integrated campaign.
Videos can be created to train furloughed staff on new products. One downside is that they can go out of date very quickly, especially as products and portals are updated so regularly. Recording webinars can be a very effective way of keeping content current and can be distributed to a wider audience.
Recordings of online panel debates or podcasts your company took part in, can enhance your credibility and get a key message out to a wider audience.
Be very careful when going ‘live’ on social platforms. Without proper practice and strong key messages that are relevant to your audience, you run the risk of disengaging them.
In conclusion, if video can enhance your product content with case studies, testimonials and independent reviews, it can be a useful part of your online strategy. In the current climate having video content you can email to customers after an online meeting, can help to influence decision makers.