--- title: The best time to send an e-mail description: How can I improve my email marketing campaign? image: https://info.jola.co.uk/hubfs/email2.png --- - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/)   [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/) - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) # Jola Cloud Solutions' Blog ## [The best time to send an e-mail](https://info.jola.co.uk/blog/the-best-time-to-send-an-e-mail) Posted by [Cherie Howlett](https://info.jola.co.uk/blog/author/cherie-howlett) on 15-Jul-2021 10:10:49 - [Tweet](https://twitter.com/share) When do most people check their e-mail? First thing after meetings and before they finish for the day. In my experience, e-mails sent around 11:00 a.m. midweek have the best open rates, as my target audience has cleared their spam, started their day and is ready to consider something new. Promotional e-mails sent at lunchtime can work well, as people may take the time to complete a short survey whilst eating their lunch if the incentive is strong enough and the questions few and easy to answer. Looking at unsubscribe rates, if you get your audience and your messaging right, this rate should be low and is typically lower still at the start of the week. At the end of the week, with people fighting e-mails to get done for the day, you might find an increase in unsubscribe rates, especially if you have misjudged your frequency of e-mails, audience and content. ![email2](https://info.jola.co.uk/hs-fs/hubfs/email2.png?width=225&name=email2.png) **Hints and tips** Personalised e-mails tend to have higher engagement rates if you get the right content to the right person at the right time. Not just ‘Dear [name]’ but really personalised content by job title, industry or key challenge. **Measurements** Key measures for success in e-mail marketing are delivery rates, open rates, clickthrough rates and responses. Typically 98% delivery rates and 20%–50% open rates are considered good, and clickthrough rates and responses can vary dramatically in the holiday months. **Social media** Messages sent via platforms such as LinkedIn have their own rules and best practices. Much of our target audience check LinkedIn during their free time, so sending messages between 7:00 p.m. and 8:00 p.m. has worked well for us. Be mindful of the time and day of the week, as you may be happy working Sunday afternoons but your target audience may not be. [**Jola**](http://www.jola.co.uk) [Jola](http://www.jola.co.uk) uses e-mail marketing as part of its own strategy and helps our partners use it as part of their own marketing strategies. Incorporating mobile data solutions into customer newsletters, highlighting use cases, a unique package and promotion can be very effective. To find out more about Jola and our partner programme, request our Partner Pack. [![Request our partner pack](https://no-cache.hubspot.com/cta/default/428629/a03441c1-c825-4060-8145-786ccf0ee31b.png)](https://cta-redirect.hubspot.com/cta/redirect/428629/a03441c1-c825-4060-8145-786ccf0ee31b) Topics: [marketing](https://info.jola.co.uk/blog/topic/marketing) ## Learn about the latest business communication technologies. ### Find out what is available in your area. This blog contains articles, reviews and interviews about the latest communications technologies for business.Sign up to this blog: - Become an expert in business cloud communications - Learn about the latest technologies - Understand how they can benefit your business   ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [mobile data (125)](https://info.jola.co.uk/blog/topic/mobile-data) - [Jola Cloud Solutions Ltd (93)](https://info.jola.co.uk/blog/topic/jola-cloud-solutions-ltd) - [4G (80)](https://info.jola.co.uk/blog/topic/4g) - [Hosted telephony (67)](https://info.jola.co.uk/blog/topic/hosted-telephony) - [Mobile (59)](https://info.jola.co.uk/blog/topic/mobile) - [IoT (52)](https://info.jola.co.uk/blog/topic/iot) - [Business (45)](https://info.jola.co.uk/blog/topic/business) - [M2M (45)](https://info.jola.co.uk/blog/topic/m2m) - [Mobile SIMs (42)](https://info.jola.co.uk/blog/topic/mobile-sims) - [Dealer (41)](https://info.jola.co.uk/blog/topic/dealer) - [marketing (32)](https://info.jola.co.uk/blog/topic/marketing) - [5G (30)](https://info.jola.co.uk/blog/topic/5g) - [jola (24)](https://info.jola.co.uk/blog/topic/jola) - [Internet (23)](https://info.jola.co.uk/blog/topic/internet) - [eSIM (22)](https://info.jola.co.uk/blog/topic/esim) - [Connectivity (20)](https://info.jola.co.uk/blog/topic/connectivity) - [PSTN Replacement (20)](https://info.jola.co.uk/blog/topic/pstn-replacement) - [Mobile Manager; (17)](https://info.jola.co.uk/blog/topic/mobile-manager) - [JolaMobile (16)](https://info.jola.co.uk/blog/topic/jolamobile) - [Cloud (15)](https://info.jola.co.uk/blog/topic/cloud) - [Broadband (11)](https://info.jola.co.uk/blog/topic/broadband) - [Direct Routing (11)](https://info.jola.co.uk/blog/topic/direct-routing) - [mobile broadband (9)](https://info.jola.co.uk/blog/topic/mobile-broadband) - [Multi-network SIMs (7)](https://info.jola.co.uk/blog/topic/multi-network-sims) - [Intelligent 4G Routers (6)](https://info.jola.co.uk/blog/topic/intelligent-4g-routers) - [Leased line (6)](https://info.jola.co.uk/blog/topic/leased-line) - [MSPs (6)](https://info.jola.co.uk/blog/topic/msps) - [Microsoft Teams (6)](https://info.jola.co.uk/blog/topic/microsoft-teams) - [Private APN (5)](https://info.jola.co.uk/blog/topic/private-apn) - [Cyber Security (4)](https://info.jola.co.uk/blog/topic/cyber-security) - [LPWAN (4)](https://info.jola.co.uk/blog/topic/lpwan) - [4G Back-up (3)](https://info.jola.co.uk/blog/topic/4g-back-up) - [Mobile L2TP (3)](https://info.jola.co.uk/blog/topic/mobile-l2tp) - [Fixed IP (2)](https://info.jola.co.uk/blog/topic/fixed-ip) - [PSTN ISDN Switch-off (2)](https://info.jola.co.uk/blog/topic/pstn-isdn-switch-off) - [SIP (2)](https://info.jola.co.uk/blog/topic/sip) - [3G (1)](https://info.jola.co.uk/blog/topic/3g) - [Andrew's view (1)](https://info.jola.co.uk/blog/topic/andrews-view) - [Calls (1)](https://info.jola.co.uk/blog/topic/calls) [see all](https://info.jola.co.uk/blog/the-best-time-to-send-an-e-mail#) ### News ### Contact Us Tel: 0115 822 5000 [sales@jola.co.uk](mailto:sales@jola.co.uk?subject=Website%20Enquiry) ### Social Links [![Jola X account](https://www.jola.co.uk/wp-content/themes/meat/library/images/logo-x-blue.svg) X ](https://x.com/jolacloud) [![Jola Linkedin account](https://www.jola.co.uk/wp-content/themes/meat/library/images/linkedin.svg) LinkedIn ](https://www.linkedin.com/company/jola-cloud-solutions-ltd?report%2Esuccess=KJ_KkFGTDCfMt-A7wV3Fn9Yvgwr02Kd6AZHGx4bQCDiP6-2rfP2oxyVoEQiPrcAQ7Bf) [![Jola YouTube account](https://www.jola.co.uk/wp-content/themes/meat/library/images/youtube.svg) YouTube ](https://www.youtube.com/channel/UC39UYKSDN_SVJlxqoh5Q2YA) © 2026 Jola Cloud Solutions Ltd