Jola Cloud Solutions' Blog

Channel Marketing

Posted by Cherie Howlett on 14-Oct-2021 09:30:18

As part of our onboarding process at Jola, we help new partners understand, productise and promote our services under their own brand, tailored to meet the needs of their audience. We spend much time analysing their current customer base, looking for opportunities we can win.


Marketing reflects the pain points of its audience whilst gently suggesting unique solutions that cannot be delivered by anyone else. It helps to build a brand and a voice in the marketplace which is unique.

Marketing understands the competition and how its own brand is different. There is a science behind delivering the right message to the right person at the right time. It can be achieved by multiple departments working together: sales with their ear to the ground gathering market data and customer requirements, product teams creating innovative solutions that exceed expectations and offer cost savings, delivery teams doing what they say they are going to do, billing teams who charge you accurately and support teams you can depend on to fix any issues.

Marketing is designed to be emotional, to build strong feelings about a brand no new information can influence. Marketing should continually evolve to meet the changing needs of the market. 

Jola is a mobile data aggregator, which means that we offer services from all the major UK networks and hundreds of networks globally. We offer a wide range of options and are a well-established, channel-only company. We are innovative. We operate in many different vertical markets with market-leading specialists. We give you complete control over your global SIM estate with Mobile Manager. Your customers can also have access to our white-label portal so they can see directly how much data they are using in each device and make decisions accordingly. We help you uncover opportunities and win them with solutions end users cannot buy from anyone else. Our objective is to help you reduce churn, increase ARPU and the overall value of your business.

To find out more about Jola, our portfolio and the way we support partners, request our pack.

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Topics: marketing

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