Resellers selling voice and data SIMs to businesses often find themselves up against the carriers directly. How do they compete?
Compare and contrast
They gather as much information as they can on the competition. If they have a good relationship with the customer, they may obtain details about the exact deal they are up against. By analysing the customer’s bill, existing requirements and competitive offer, they pitch a customised deal with an edge.
Offer a mix of networks
Some customers have a network preference, but some networks are stronger than others in particular areas. Users also have a preference. Offering a mix of networks rather than the single network offering from the carrier, can be powerful.
Often the carriers demand longer contract terms. More flexible contract terms can sometimes be the difference to clinch the deal.