Jola Cloud Solutions' Blog

Growing a business is challenging. You need an innovative solution, a profitable edge and the right people to bring it to market. A good marketing strategy will fuel growth by; engaging the target audience, generating qualified leads and helping sales to cross-sell and reduce churn.

How do you boost visibility and increase sales, whilst retaining your margins?

Taking time out from the business to think about the basic mechanics which will bring in the right leads, at the right cost at the right conversion rate is critical. Without an effective sales funnel, reaching growth targets will be challenging, finding the time and the money to plan for growth is equally challenging.

Spend money to make money?

The first strategy to mind is often advertising. Who are my prospects? What do they read? Where do they go? We will advertise there. Advertising can be very effective over period of time, supported by additional campaigns such as PR, DM etc. however can also be costly.

According to McKinsey, revenues from mobile data are set to increase dramatically in the next 7 years. Factors driving growth are the availability, speed and reliability of 4G, the trend of embedding data SIM cards into devices and the availability of cost-effective SIM-only packages. Resellers can now buy 200GB data SIMs for as little as £60 per month on a 12-month contract.

UK SMEs are turning to their trusted IT and telecommunications suppliers for help sourcing mobile data SIMs. Management and control of data is becoming increasingly critical to avoid bill shock across growing estates.

Jola is one of the channel’s fastest growing mobile data providers. The company is experienced in developing and managing portals for the channel and was the first to launch an innovative data management portal called Mobile Manager.

What is 5G?

5G is a next-generation wireless network, which will provide speeds up to ten times faster than 4G, with ultra-low latency. 5G is predicted to be commercially available by 2020, with many companies preparing to benefit from its capabilities. Some are predicting that 5G will become the backbone of digital society.

The channel

The channel will no doubt be at the forefront of adoption, putting pressure on suppliers to create white-label offerings, which are easy to package, sell and support with excellent management portals.

The opportunity

5G as a replacement for 4G, fixed line and satellite solutions and 5G powered IoT, presents a number of opportunities for the channel. It also raises some challenges. How can we monitor and manage such volumes of data, in a variety of formats from so many different sources? Can data be imported, processed and analysed in real-time?

The Government has made a commitment to help everyone in the UK access a basic broadband service. A subsidised broadband installation is now available if a location cannot access an affordable 2Mb/s solution.

Businesses first need to check they cannot access superfast broadband (speeds of more than 24Mb/s) on this website: www.gov.uk/gosuperfast. They then to check speeds at their location by visiting this website: www.dslchecker.bt.com.

If there are no plans to bring superfast broadband to the business location within the next 6 to 12 months and the current speed is confirmed as less than 2Mb/s, you are eligible for a grant from the Government to access an affordable broadband service. People looking for a cost-effective alternative to satellite often consider 4G and the scheme provides a contribution towards the equipment and installation of a 4G data connection.

For applications where it is critical to have a strong internet connection on the move, businesses choose multi-network roaming SIMs. These SIM cards have no preferred network, therefore always connect to the strongest 4G signal whether at home or abroad. They offer exceptional reliability and coverage but until recently have been difficult to manage and expensive to buy.

Is there such a thing as affordable, easy-to-manage multi-network roaming SIMs?

Yes, there are companies in the UK developing innovative products to address the individual needs of a wide range of industries across the public and private sector. Multi-network roaming SIMs are being used for anything from WiFi hotspots on trains and buses to recording and GPS tracking devices for haulage firms.

According to McKinsey, revenues from mobile data are set to increase dramatically in the next 7 years. Factors driving growth are the availability, speed and reliability of 4G, the trend of embedding data SIM cards into devices and the availability of cost-effective SIM-only packages on 30-day contracts.

UK SMEs are turning to their trusted IT and telecommunications suppliers for help sourcing mobile data SIMs. Management and control of data is becoming increasingly critical to avoid bill shock across growing estates.

Jola is one of the channel’s fastest growing mobile data providers. The company is experienced in developing and managing portals for the channel and was the first to launch an innovative data management portal called Mobile Manager.

Mobile Manager is an online management portal for managing estates of mobile data SIMs. The portal communicates in real-time with Vodafone and O2 networks, enabling Jola partners to create customers, manage activations and control SIM swaps, bars, ceases and tariff changes.

Catastrophic failure often effects multiple services going into a building, so a fixed line back-up to a primary internet connection is not guaranteed to provide business continuity. Until now, the alternative, mobile data, has been slow and expensive with only dynamic IP options on offer. Customers have had to estimate the amount of data needed in the event of a primary failure and pay for it whether it is used or not.

With the introduction of 4G management portals for fixed IP SIMs and unique overage protection, 4G becomes a cost-effective alternative. Customers pay a small monthly fee for the back-up service and when the data fails-over, they pay for the additional usage, only for the period it was used.

Fixed IP Failover SIMs offer customers significant cost savings, due to the unique way they are managed. Data usage is monitored and additional data bolt-ons automatically added as required and removed again when the primary route is restored.

Resellers are established businesses and brands in their own right and want to partner with companies who respect this. They want to retain complete control over the customer experience, from first touch to final installation and they want to feel that their business is a priority.

They are essentially looking for suppliers who can provide completely white label materials, portals and processes, so they can display their own brand from the first quote to the final invoice.

Control

Resellers looking to supply white label broadband and Ethernet look for an aggregated pricing tool showing multi-carrier services, multiple technologies, speed options and contract terms. They want to be on-site with their customer with a portal they can access and enter minimal information, to get detailed quotes in minutes.

Equally important is the quote building and ordering platform. One portal to show all pricing is useful and the ability to build multiple solutions in one quote. For example, a phone line, broadband, phone system, numbers, options and SIMs in one document.

Once the order is signed, resellers want regular updates to keep their customers in the loop. They want the ability to provision services and make changes for customers instantly. They want routers to be pre-configured, handsets to be plug and play and installations to go to plan. They want instant access to guides and materials as required.

Resellers selling SIMs want access to be able to minimise cost for their customers and maximise margins for their business. They need to be able to activate, suspend, set-up customer alerts and add bolt-ons themselves.

As mobile carriers compete to win market share, mobile data packages are likely to further reduce in price. This in turn could put pressure on BT and its rivals to reduce the cost of fibre broadband to compete with 4G. 5G is expected to roll out over the next five years offering superfast speeds and inexpensive data packages.

Falling Prices

A recent study by PwC reported that 43% of the world’s population cannot afford 500MB data packages and for the carriers to win more market share, prices will have to fall. We are seeing this already in the UK residential market, with one of the mobile carriers dramatically reducing the prices of their heavy user packages.

Need to compete

We know many small businesses buy residential products for business purposes, so companies targeting SMEs will need to offer comparative pricing and added-value to compete.

4G as a viable alternative

BT faces mounting pressure from regulators, rivals and customers to cut the price of fibre broadband services and increase their coverage. 4G is already widely available, offering business customers an alternative to fibre today.

The problem with 4G is that it is not unlimited, and customers are often charged extortionate amounts for going over their monthly allowance.

First movers have solved these problems by integrating cost-effective data SIMs into business-grade routers, adding monitoring and control. 4G now presents a real threat to BT and its rivals as it emerges as a substitute for fibre.

Increased demand

According to the 2016 Cisco Mobile Visual Networking Index, mobile data consumption is to grow sevenfold by 2021. By the end of the forecast period, mobile data is projected to account for 20% of total internet traffic, up from just 8% in 2016. Business 4G consumption is rising at a similar rate, with companies turning to 4G for reliable internet connectivity where fast, fibre broadband is not available and for a range of connected devices.

The problem

High out-of-bundle rates and delayed usage information from the networks can make costs unpredictable.

The solution

JolaNet 4G is a managed 4G router with an integrated data SIM on either Vodafone or O2 networks. Fixed IP SIMs are also available. The solution is managed by Jola’s Mobile Manager portal, where partners have complete control to view real-time data usage, set-up alerts, apply SIM-swaps, add bolt-ons and bar SIMs. Using Mobile Manager, they can maximise margins and completely eliminate overage charges.

With JolaNet 4G, resellers send a pre-configured router to their customers, which works out-of-the-box, doesn’t need cabling or a land-line and can be monitored in real-time.