What you need to know
SEO stands for Search Engine Optimisation (SEO) and true SEO is ethical, organic and takes time. SEO is a long-term strategy which can produce higher rankings and increased traffic to your website.
Search engines want to provide the best possible result to a key word search. Companies wanting to be found, need to create quality content that matches relevant search terms.
Page 1
Research indicates that 91% of searchers do not go past page 1 of the search results. Try a search containing your company name and see where you rank. If it is not on page 1, there is work to be done.
Adwords
Adwords is a viable option for being seen in Google. The problem is that Adwords can be expensive and their long-term value is questionable. As soon as you stop paying for Adwords, your result will no longer be seen.
Organic Search
In organic search, you don’t have to continually pay to be seen and once you have reached the first page of Google you can often stay there for a long period of time depending on the amount of competition.
Relevance
How Google ranks sites is very complicated however as a rule, the following criteria applies:
- Relevance of content on the page
- Relevance of content on the whole web site
- Trustworthiness of the website
- Quality of content on the website
Tips
- Use a catchy title containing your keyword – up to 70 characters
- Include the keyword in the meta description
- Use appropriate headers in your content
- Don’t use your keyword more than 5 times in the copy
- Use images and name your image with a good descriptor
- Make sure your site is mobile friendly optimised (reads well on a mobile phone or tablet)
- Use a clean URL which contains the title and key word
- Include relevant internal links to other pages in your website
- Make sure your page is quick to load
- Share your posts in social media to encourage likes and shares
Jola is a wholesale provider of internet connectivity, hosted voice and mobile SIMs to UK IT and Telecoms providers. We are channel-only and focus on providing training, portals and white label services to our partners.
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