Jola Cloud Solutions' Blog

Cherie Howlett

Cherie has over 15 years’ experience in IT marketing and was promoted to Head of Marketing for MDNX post purchase of Griffin. She was Marketing Manager for 5 years and Head of Marketing for Griffin for 2 years setting up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions. During her time at Griffin, the company won 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award and 1 Channel Expo award. Cherie built brand awareness in the channel from 0% to 95% using an integrated strategy consisting of online, print, electronic and face to face marketing. Cherie had previously spent 2 years in a Marketing Manager’s role at Pipemedia before it sold to Business Serve in 2006. At Pipemedia she built a VoIP brand called PipeCall using a combination of PR, direct marketing and an online ordering and provisioning portal with plug and play hardware and electronic point of sale units. Cherie’s early career was in International Marketing working for software house AceCad Software and IBM in the European sales division.

Recent Posts

5 ways to inspire leadership

Posted by Cherie Howlett on 07-Jun-2016 14:34:35

5 ways to inspire leadership

According to the Tech Nation report, the digital economy grew 32 percent faster than the rest of the economy between 2011 and 2014. The sector accounts for 1.56m jobs across the UK, with the workforce growing by more than 10 percent over the three-year period - three times faster than the wider UK job market.

App and software development is the fastest-growing niche in the digital economy, growing by 17 percent overall in 2015. Data companies and hardware manufacturers also posted growth of more than 10 percent.

When a sector experiences ‘super-growth’ it attracts more entrants and with barriers to entry in the local supplier market now lower than ever, management and leadership become the key to continued success. 

5 ways to inspire leadership

They say bosses tell people what to do and leaders inspire them to believe in what they can do. Are you looking to inspire your team to help grow your company? Review our tips below;

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Topics: Dealer

Four Tips for running a more productive back-office

Posted by Cherie Howlett on 25-May-2016 17:49:45

A recent survey by Vanson Bourne found that 74% of small businesses embraced BYOD (Bring Your Own Device) to work to improve productivity. Microsoft also recently reported that 59% of small businesses were likely to embrace the cloud to reap the productivity benefits. As productivity is such a driver for change, we decided to share our top tips for running more productive IT services.

1 – Automate

Manual processes are notorious drivers of rework and lost efficiency. For example, automation has reduced invoice processing costs by 53 percent for some companies, and decreased clerical demands by 25 percent.

Where should you start?

The first step is to determine the most arduous tasks that take up your time, whether it is an IT service responsibility or a business management task. IT, billing, monitoring, management, backup and reporting can all be improved through the use of automation. Rather than wasting time and money on manual tasks while simultaneously putting you at risk for more errors, consider automating business processes that take up more time than you can afford.

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Topics: Jola Cloud Solutions Ltd

How much time do you get to think?

Posted by Cherie Howlett on 25-May-2016 14:04:03

Why does there never seem to be enough time in the day? As entrepreneurs and business owners we are always busy -  products to sell, problems to solve and ideas to develop. So many people demand our time that it often feels like we are no longer in charge of our own day. Anyone who runs their own business will know the saying ‘work on your business, not in it’.

Strategic planning

How many of us actually get to leave the office and sit on our own with a coffee and think about our strategic direction, what’s happening in the market and what’s next.

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Topics: Connectivity

Why add hosted voice to your portfolio?

Posted by Cherie Howlett on 17-May-2016 12:49:29

Why add hosted voice to your portfolio?

Demand from SMEs

A recent report by HIS forecasted the worldwide hosted VoIP market is to reach $15 billion in 2019, with 68 million seats. A report from Cavell showed that the UK hosted VoIP market had grown by 266,392 seats (13.95%) in six months to reach a total number of 2,175,065 seats. This growth came mainly from the SME end of the market.

Demand is being driven by a few factors, the availability of cost-effective, reliable internet connections and the opportunity to purchase an enterprise-grade phone system with no real upfront investment, on a monthly pay-per-seat basis.

 

 

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Topics: Hosted telephony

Back to basics

Posted by Cherie Howlett on 16-May-2016 17:24:32

As more channels of communication become available to us, it is easy to get lost in the technology and forget the basics when it comes to customer communications. We need to communicate with our customers to keep them up to date with products and services, price changes, provisioning updates and of course billing. We also want to make it easy for them to contact us when they want to buy something. Check out these top tips to help you hone your communications and get back to basics.

Audience

Who are you talking to?

Review your mailing lists, magazine readerships and social media followers regularly. Are these the people you want to talk to? If not build the right list. It takes time but is worth doing to make sure you have good white lists and relevant followers. Is it worth sending customer updates via social media if your LinkedIn contacts are made up of marketing agencies, recruitment agencies and people wanting to sell to you?

 

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Topics: Dealer

Are your customers ready for the cloud?

Posted by Cherie Howlett on 13-May-2016 12:55:13

Are your customers ready for the cloud?

According to the Cloud Industry Forum (CIF) 86 percent of UK-based organisations may now be using two or more cloud services for accountancy, customer relationship management or document management and storage. 50 percent of organisations questioned are expected to move to cloud applications in the next few years.

A reliable internet connection is essential for businesses wanting to access cloud applications. With so many internet connectivity products and suppliers in the market, SMEs and their suppliers are finding it difficult and confusing. This is why some business IT and Telecoms providers are partnering with companies like Jola

 

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Topics: Cloud

How are cloud services changing the business landscape?

Posted by Cherie Howlett on 13-May-2016 12:39:10

How are cloud services changing the business landscape?

Some say that cloud services are levelling the playing field for small businesses and start-ups who can now access sophisticated applications that can be integrated without heavy investment and ongoing maintenance and support. Cloud adoption in the UK has risen by 75% since 2010.

How has cloud migration made such a big difference?

Start-ups and SMEs have traditionally been held back by two factors; cash and capability. Small firms not only used to have to purchase a lot of hardware and software to get started, but also the necessary security and maintenance and even the space within which to house it all.

The business cloud makes all of this redundant and just about everything an enterprise or organisation needs to run its business can be rented from the cloud. Companies starting up these days often own no infrastructure at all.

Accounts packages, marketing, billing, CRM, desktop, email and telephone systems are all owned and operated securely by third parties and rented by the seat, often by the month.

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Topics: Cloud

BT plans to roll out 1Gbps broadband by 2020

Posted by Cherie Howlett on 11-May-2016 13:11:15

BT plans to roll out 1Gbps broadband by 2020

BT has announced that it intends to invest £6 billion in Fibre To The Premises (FTTP) over the next few years to further push superfast broadband coverage across the UK. The company wants to reach 95% coverage of the country in terms of superfast fixed broadband by 2020.

The announcement follows a report by Ofcom suggesting that BT should be compelled to give access to its network infrastructure to rivals so that they can install their own fibre alongside Openreach's cables

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Topics: Broadband

Finding the right internet connection

Posted by Cherie Howlett on 04-May-2016 16:48:25

When looking for the right internet connection for your customers, there are a few things to consider.

What internet connectivity is available in the location?

Typing a postcode into a proprietary broadband checker will tell you what products and speeds are available but usually only from a single supplier. Look for multi-carrier business broadband and Ethernet checkers if you want to see all the available products in one place. The best ones also have integrated quoting and ordering systems and those for dealers allow you to add your own branding, see your margin share and add links for customers to order online.

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Topics: Internet

Looking for a good VoIP headset?

Posted by Cherie Howlett on 29-Apr-2016 16:28:25

Looking for a good VoIP headset? 

If you have a VoIP phone and are looking for a headset you may be thinking about whether you want corded, wireless or Bluetooth, one that goes over your head or over your ears and where you should position the microphone.

Corded and wireless headsets

Corded headsets connect via a lead directly into your phone. This is ideal if you do not need to be able to move more than a few meters away from your desk whilst on the phone. If you do require movement, you may need to consider a wireless headset as an alternative.

Headset.jpg

 

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Topics: Hosted telephony

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