Jola Cloud Solutions' Blog

Cherie Howlett

Cherie has over 15 years’ experience in IT marketing and was promoted to Head of Marketing for MDNX post purchase of Griffin. She was Marketing Manager for 5 years and Head of Marketing for Griffin for 2 years setting up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions. During her time at Griffin, the company won 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award and 1 Channel Expo award. Cherie built brand awareness in the channel from 0% to 95% using an integrated strategy consisting of online, print, electronic and face to face marketing. Cherie had previously spent 2 years in a Marketing Manager’s role at Pipemedia before it sold to Business Serve in 2006. At Pipemedia she built a VoIP brand called PipeCall using a combination of PR, direct marketing and an online ordering and provisioning portal with plug and play hardware and electronic point of sale units. Cherie’s early career was in International Marketing working for software house AceCad Software and IBM in the European sales division.

Recent Posts

How new products become part of the portfolio

Posted by Cherie Howlett on 06-Oct-2016 09:27:30

Some business owners in the voice and data channel are on the lookout for complimentary, often recurring revenue streams, to help grow their business. Traditionally these companies have looked for new products high in demand with excellent growth potential and sales and marketing support.

Others, particularly in the data channel take a more reactive approach. Trusted by their customers, IT specialists are led by customer demand and approach new services as solutions to problems. One product does not suit all and the range of solutions available and recommendations from peers become important factors when considering a new supplier.

Typically, a conversation takes place internally to agree to proceed and recommended suppliers are interviewed. Commercials are then agreed with the winning provider and solutions are quoted. If the deal is won, the companies work together to install and support the solution throughout the lifetime of the contract.

Recommendations from trusted sources are essential, as so much is as stake on this first order. If it works, the customer often becomes a reference site and the product becomes part of the portfolio. 

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Topics: Dealer

What makes a successful company director?

Posted by Cherie Howlett on 04-Oct-2016 13:38:06

Real Business say the most successful company directors have many of the following traits. What do you think?

 The Willingness to Do More

As the director of a company you are responsible for any shortcomings. You are in charge of delegating tasks, ensuring satisfactory output and in the end the ones that will have to answer to the company owner(s)/shareholders, HMRC, or clients if things do not go as planned. For this reason, successful directors know that they have an obligation to pick up the slack and they are not afraid to put in some hard work when it is called for.

The Ability to Adapt and Adjust

Everything doesn’t always go as planned. In fact, most of the time you can count on there being some deviation from the original blueprint, especially in the channel where there are so many variables to consider. A proficient company director is able to adapt to changes and quickly make required adjustments.

Diligence and Persistence

Both of these traits are needed in tandem – diligence without persistence will not put you ahead of competitors, and persistence without diligence will have you working harder but not smarter.

 

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Topics: Jola Cloud Solutions Ltd

Best SIM deals for Business Travellers

Posted by Cherie Howlett on 08-Sep-2016 13:22:08

Each year, millions of Brits cross the channel to visit mainland Europe and further afield for business and leisure. For business users it is essential to stay connected whilst travelling to check emails, access documentation and for navigating to meetings.

Use your own

When you travel you can use your existing minutes and data with EuroTraveller or WorldTraveller for a small additional daily fee. You can also buy bolt-ons for additional data, European, World or roaming minutes.

JolaMobile

JolaMobile is a very cost effective and flexible SIM-only business mobile service provided on the Vodafone network. There are three main packages to choose from which include standard UK minutes, texts, 4G data and non-geographic number minutes on a 30-day rolling contract. You can easily add additional minutes such as non-geographic, Ireland, European, European roaming, World and World roaming. You can add EuroTraveller and WorldwideTraveller, additional data and roaming data as required. We also offer mobile broadband in the UK, EuroData and WorldData SIMs.

 

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Topics: Mobile

What are hunt groups?

Posted by Cherie Howlett on 24-Aug-2016 15:55:47

Hunt groups allows users within a group to be included in a specified sub-group to handle incoming calls received by an assigned phone number. Group administrators can choose from any of the following schemes, each of which rings the specified phones in a different manner:

  • Circular – sends calls in a fixed order. The call is sent to the first available person on the list, beginning where the last call left off.
  • Regular – sends calls to users in the order listed by an administrator. Incoming calls go to the first available person on the list, always starting with the first person on the list.
  • Simultaneous–rings all of the users in the group simultaneously; the first user to pick up the ringing phone is connected.
  • Uniform – as a call is completed, the user moves to the bottom of the call queue in a shuffling fashion. The next incoming call goes to the user who has been idle the longest. If a user receives a call that was not directed to them through the hunt group, the call is not included in the receiving order for uniform calls.
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Topics: Hosted telephony

Helping your team to switch off when on holiday

Posted by Cherie Howlett on 24-Aug-2016 15:28:57

One in three employees are guilty of not using up their annual leave and those who do go away often remain online, still checking and replying to work emails. Thanks to cloud computing with the ability to access not just your email, but your documents, CRM and billing platform from your mobile as well as using the mobile client for your hosted telephony, it is getting worse.

Taking holiday is important for both staff and businesses. Work can at times be all-consuming, so it’s understandable that workers find it hard to switch off and for many, the fear of falling behind on their workload whilst on holiday is enough to keep them in the office. However, those running a business need to have processes in place that encourage annual leave, otherwise staff could burnout. How many of these steps do you take in your business for example?

1 - Encourage annual leave

First and foremost, as a business you need to foster a positive message about annual leave and engrain it into your company culture so that employees don’t feel guilty about taking time off. Instead encourage staff to take a break and promote the importance of unwinding and leaving the office behind. You could also use annual leave as an incentive for reaching targets.

2 - Put simple processes in place

Your business should make the process of booking holiday easy. Make sure handover processes are also in place, so that your staff don’t have to worry that their workload is piling up in their absence; this could be achieved through a team meeting, via email, or both, so that their team is aware of what needs to be done. Similarly, activating ‘out of office’ responses helps employees relax that bit more, as they know that urgent enquiries will be picked up by someone else.

 

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Topics: Dealer

Best features of the Premium Broadsoft licence

Posted by Cherie Howlett on 23-Aug-2016 14:12:11

Hoteling

Hoteling allows users to log in to a guest profile on a shared phone. Once users have logged in to their guest profile, the shared phone acts exactly like their own phone—all their network features, phone number(s), and dial plan capabilities are available on the shared phone. This is of use if you have a hot desk in your office used by many.

Shared call appearance

Shared Call Appearance (SCA) offers the user the opportunity to run several devices (e.g. mobile app, handset, softphone) on the same extension, usually with no additional charge. The user’s profile is cloned on each device so they behave identically. For example, when switched on all devices will ring at the same time and Busy Lamp Field (BLF) settings will be identical. Calls cannot be transferred between shared devices and devices cannot call each other.

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Topics: Hosted telephony

Demand for superfast broadband is still strong

Posted by Cherie Howlett on 10-Aug-2016 20:12:00

Openreach recently reported that over 25 million homes and businesses can now access up to 80Mb/s Fibre to the Cabinet (FTTC) superfast broadband. 19 million premises were connected in the first roll out in 2014, at a cost of £2.5bn.

Ultrafast 330Mbps capable Fibre-to-the-Premises (FTTP) is also said to be available to over 200,000+ UK premises and there are plans to roll out next generation hybrid fibre technology with download speeds of around 300Mb/s by 2020.

The opportunity

As a trusted supplier of services to UK SMEs you may be asked to advise on connectivity available as customers consider upgrading. Typical customers are start-ups looking to set up their first office, growing businesses moving to bigger premises and SMEs considering cloud-hosted applications such as hosted voice.

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Topics: Connectivity

What makes a successful partnership?

Posted by Cherie Howlett on 02-Aug-2016 19:02:22

During our business careers we forge many partnerships, have you ever thought about why some are so much more successful than others?

Trust

This is non-negotiable. It also needs to be unreserved, unambiguous, and unequivocal. Trust is one of those things that is easy to advertise but a lot more difficult to demonstrate and retain over a long period of time. It is doing what you say you are going to do. It is coming to an agreement and honouring it. It is having contracts that are clear and concise and don’t hide any surprising clauses. It is about trusting someone with your end users, helping you demonstrate products and win new business.

Shared vision

Sharing a vision such as a passion for customer service is important. On a day to day basis it is about having someone to contact and support you, answer queries so you can get back to a customer in a timely fashion. Someone who takes calls after hours like you do, to go the extra mile for your customers. Someone who isn’t dictated to by strict processes and scripts who can help you customise a solution and expedite delivery to meet expectations where possible.

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Topics: Dealer

Significant growth in SIM-only packages

Posted by Cherie Howlett on 27-Jul-2016 15:56:19

Recent research from YouGov suggests that there is now a 50/50 split in mobile users on contract and SIM-only deals in stark contrast to the previous year where only 16% of contracts were SIM-only. Both types of deals have grown in the last five years however SIM-only deals have grown the most. Since 2010 the percentage of phone owners with contracts has decreased from 80% to 67%.

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Topics: Mobile

5 mistakes to avoid when growing your business

Posted by Cherie Howlett on 26-Jul-2016 15:44:44

1 – Not employing the right people

However, you decide to recruit, putting the time in to plan the type of person you need and their potential career path is worth it. The cost of hiring the wrong person and then needing to recruit again is not just one of time and money.

Hiring a team with a different skill set to yours is invaluable as it allows you to delegate tasks outside of your unique abilities, to keep you focussed on driving growth. Allowing your team to progress their career within your business and rewarding staff with bonuses also helps to retain focus on shared goals.

2 – Not effectively managing cash flow

Growing a business and managing a cash flow go hand in hand. Late payments and billing disputes can be an even bigger problem, when you factor in additional costs to fund growth. Banks may be able to help with overdrafts for working capital but you need to arrange this in advance. Direct debit can help with late payments. Detailed cash flow forecasts can help to highlight any issues before they affect your business.

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Topics: Dealer

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