Jola Partners rarely spend money on traditional marketing, prefering to communicate with customers and prospects directly online. We have identified three of their best habits used to win with customers online - both prospective and existing.
1. The truth will out
You have to be honest about what you are doing. If you are selling don't pretend you are having a conversation, as people will always smell a rat. Great marketing is built on truth and the truth will always out. Customers will make up their own minds. You have to listen to the online conversation and often endure it. It is nice when customers give you a glowing reference but sometimes you need to see and hear the negative and address it.