Jola Cloud Solutions' Blog

This has been true for UK resellers since deregulation in the early 1980s through the launch of the first competing telephone service to BT in 1986, fax, telex, ISDN, 21CN and now the transition of everything to IP. At the same time, the constant need for more speed drives another fibre revolution creating a plethora of local, regional and national fibre companies. Similar to what happened to cable companies in the 1990s these will inevitably consolidate into a handful of national providers. Most will get bought and some will go bust.

This move to full-fibre brings challenges as well as opportunities. BT has led the way with its ‘unbreakable’ proposition and for ISPs to compete it must develop its own Layer 2 4G/5G proposition. Unless they decide to build their own mobile infrastructure, this requires network integration with a mobile data aggregator. Neither solution is technically trivial and ISPs need to be careful to evaluate the technical competence of potential suppliers before deciding which way to go.

The networks are already switching off their 3G networks and there are thousands of routers out there that need to be replaced to work with LTE. This is a great opportunity for MSPs, many of whom are unaware that their customers are using mobile data already. A channel-only aggregator will use their experience to help you find and replace these with high-margin, high-value alternatives.

Finally, the move to all-IP is bad news for customers of the millions of single telephone lines servicing lift lines, retail, alarm lines and healthcare services. Rather than pay twice the monthly rental for a SOGEA service they are choosing to use tailored 4G/5G products. Apart from hitting the price point, these get around logistical issues like laying cable across third-party space.

Retail customers are using 4G and 5G for temporary sites, for backup and in locations where fixed-line connectivity is impractical, such as for digital signage in retail stores where running cables is difficult. Multi-network SIMs are useful for multiple, geographically dispersed sites as they negate the need for costly site surveys and provide nearly 100% uptime. One supplier is easier to manage and visibility and control over all SIM assets in a single real-time mobile manager portal is essential.

Fast food restaurants are increasingly adopting self-service kiosks for in-store ordering and delivery. These kiosks require routers and data SIMs and intelligent 4G/5G routers eliminate the need for gateways and simplify setup.  These routers offer multinetwork roaming data connectivity and arrive preconfigured for easy installation.

Retailers will need to replace single PSTN lines in lifts, payment terminals and alarm lines. Often mobile broadband solutions are faster, cheaper and more practical than fixed-line connectivity solutions. Selecting the right SIM package is key and managing the data costs is essential.

Jola helps partners uncover prospects with immediate requirements for mobile data SIMs. We help develop unique solutions to existing issues, they can't buy from anyone else at a competitive price for them and margin for partners. We are channel-only so by helping resellers fill their pipeline we are filling our own and can help pitch and close big deals. We are on hand to support MSPs and their customers throughout the buying process and post-sale and can help partners use this winning proposition to target and win similar deals.

Supported by BT Wholesale and Robustel, the BT Tower was packed with Jola partners and prospects on 27^th September. Over seventy channel partners and prospects gathered to hear about the latest hardware and network innovations and how these are creating high-recurring margin opportunities for resellers and MSPs. With legacy mobile and PSTN networks being decommissioned, there is no better time for the channel to sell mobile data.

Jola was shortlisted for five awards at the Comms National Awards last Thursday night at the Park Plaza Hotel in Westminster. We won Best Partner Programme over £10m turnover and Best Partner Portal for Mobile Manager®. We also came second with Highly Commended awards for Best Wholesale Service Provider above £10m, Best Supplier Innovation award and the Diversity award.

The judges shortlisted 160 entries from over 100 suppliers and resellers including other well-known channel businesses such as BT Wholesale, Talk Talk Wholesale, Giacom and Gamma. To dominate such a prestigious field demonstrates the strength of the Jola channel proposition.

Adrian Sunderland, Jola CEO, commented, "We were delighted to do so well at the CNAs and to sponsor the Mobile IoT reseller categories. It is an amazing achievement and I would like to thank our suppliers, partners and wonderful team for their continued support and dedication. It was a fantastic evening. Vernon Kay was brilliant as was Fat Tony. A great night was had by all.”

Last Thursday night, the Jola team celebrated exceeding their first-year earn-out target benefiting all Jola employees. Every Jola employee has helped the company to achieve phenomenal growth over the last twelve months and everyone was rewarded with a life-changing bonus. The Exec team treated their other halves to private dining in the London Edition in Soho.

Since Wireless Logic bought Jola last July they have whole-heartedly got behind Jola as their channel arm, collaborating to launch new products such as Conexa Voice and allowing Jola to do what they do best, supporting channel partners.

“What we have achieved at Jola is quite incredible. We enjoy working together and collaborating with partners to win deals with unique solutions they can’t buy from anyone else. We are at the forefront of technology when it comes to products, processes and portals. We have grown our own team, who have developed with us. I would like to thank all of our staff, partners and suppliers for the support they have shown us over the last 12 months. We have another big target to achieve and look forward to celebrating again in FY24!” Adrian Sunderland, CEO.

We can expect a huge amount of opportunity for the channel. Successful resellers are trusted by their customers, they are more than just suppliers they are advisors. For the SME business, they are perhaps faced with some uncertainty, such as what happens with my PSTN lines and the things connected to them.  The reseller that takes away the uncertainty is in the driving seat to help their customer benefit from the new connectivity as well as solve some of the more niche PSTN replacement problems that are being ignored by the large telcos.

Is the future of connectivity fixed-first, mobile-first, or something in between?

I think the future of connectivity is definitely something in between. There is no doubt that a business that is on-net with one of the fibre providers will want to take their primary connectivity that way.  For them, this connectivity will almost certainly be mission-critical. So, for fibre-connected customers, more and more we see a growing requirement for cellular (4G/5G) backup. Many of the fibre providers are including this as standard with their B2B offerings, providing seamless failover between fixed-line and mobile. 

Of course, not every business is on-net for fibre and so we’re seeing more and more sites where resellers are choosing a mobile broadband solution. According to Ofcom, 73% of homes could benefit from gigabit broadband at the end of last year compared to 82% that could get 5G.  I think that whilst both footprints will continue to grow, in all likelihood 5G will always be the technology used to fill the gaps or provide connectivity where the requirement is temporary (such as construction sites, festivals etc.) or mobile (such as public transport, marine etc.).

The average speed achieved by Three UK’s 5G customers was 275Mbit/s last quarter with the highest performance measured at 1.4Gbit/s!  So there isn’t necessarily a performance compromise to be made through the use of mobile vs. fixed like there was when 3G was the best service available.

We are seeing significant demand for single devices that support Gigabit Ethernet and 5G or for 5G devices that can sit alongside Gigabit Ethernet routers.  Internet connectivity is now mission critical to virtually all businesses whether they are SMEs, mid-sized or the largest of enterprise or public sector.  For the channel, these devices need to be robust, reliable and manageable out of the box.  At Jola, every single device that we supply includes unique software that we’ve developed in-house to make the device provisioning zero-touch and to enhance the remote support that the reseller can provide.  Supplying hardware isn’t just a case of shifting a box anymore, now the reseller needs to make sure it will work perfectly with the customer’s particular mix of connectivity as well as any wide-area network-specific requirements such as SD-WAN or VPN connectivity to other locations.  

The latest generation of equipment is significantly more powerful than what’s gone before.  Two years ago, using the best external antennas, a typical cellular router, even from a premium brand, would struggle to perform much beyond 40Mbit/s.  The constraint was both the device itself but also the cellular service available.  In a recent test, our entry-level 5G router, inside a building, using its own internal antennas delivered 490Mbit/s.

The other major benefit of the new equipment is the cost savings.  Our average leased line customer has 100Mbit/s of bandwidth but our average FTTP customer has 300Mbit/s available to them.  On average our 5G customers achieve speeds of 276Mbit/s (using the Three UK network).  FTTP is around 80% cheaper than a leased line and 5G is around 97% cheaper than a leased line!

We help find and close new opportunities

During the COVID lockdown, offices closed, and engineers were banned from installing and maintaining fixed lines and phone systems. Resellers turned to mobile data as very often the only product they could sell, Jola’s partner acquisition accelerated such that in one month alone we signed 34 new partners. The lack of opportunity in those partners’ bases was not an issue – it was finding and closing it. Those resellers that committed themselves totally to Jola gave us their customer lists to evaluate and through that partnership, we developed a unique Partner Programme and called it the MRG™. It combines both sales and marketing and works like this:

Between us we look for their best customers in the most attractive sectors i.e. those where other Jola partners have had success; where competition is weak and margins are high.

1. We evaluate the suitability of their salesforce, collateral, how they present financially, and their capabilities around billing and support.
2. Once we have selected our targets we train their best salespeople on the products and propositions appropriate for the opportunities we have identified.

Over the last 12 months, we have improved and simplified the Mobile-data Revenue Generator™(MRG™) and over 300 of our 1300 partners have gone through it. Thanks in no small part to the MRG™ we have been named by Megabuyte as the fastest-growing Telecom services company two years in a row. 

Innovative products

Our strategy is to give channel partners control of their customers’ experience and deliver well-priced, innovative products, you can’t buy from anyone else to improve their quote-to-order hit rate.

Self-serve fully automated portals

We were the first to market with a real-time automated portal to manage data SIMs We invented the concept of ‘no bill shock’, removing the fear of data overage charges, and helped over one thousand traditional resellers to pivot into mobile data. We have similar portals to manage hosted telephony, SIP and Direct Routing. We have automated quoting tools for roaming SIMs and Ethernet.

Onboarding

We run a variety of set onboarding processes depending on partner type. Some prefer more in-depth training for product, procurement and sales staff, others prefer a lighter touch and a focus on portal training. Every month we run webinars highlighting key opportunities, unique solutions and updates on the portal. Over 200 partners attended a recent webinar on PSTN replacement.

If you are looking for a reliable, wholesale partner for mobile data, consider Jola.

Most resellers and MSPs in the UK either sell or have sold mobile but comparatively, few have productised mobile data. In terms of margin and opportunity, the two couldn’t be more different, but resellers set up to bill CDRs and support traditional mobile have a head start when it comes to mobile data.

For many PSTN replacement projects, mobile data is the only viable solution. If resellers don’t establish a partnership with a mobile data aggregator soon their customers may come under attack from competitors with a full switch-off portfolio.

Jola’s strategy is simply to encourage the channel to get into mobile data by supplying differentiated products, keenly priced, delivered and managed via a world-class self-service portal. The only barrier is mindset and we overcome this through case studies, use cases, and our unique process that helps our partners find, convert and deliver large global projects.

The Mobile-Data Revenue Generator defines the way we work with the channel to qualify opportunities, capabilities and skills. We help our partners to focus on large opportunities and ultimately win large, high-margin long-term contracts.

Jola will help partners to uncover prospects with immediate requirements for mobile data SIMs. We will help develop unique solutions to existing issues, they can't buy from anyone else at a competitive price for them and margin for partners. We are channel-only so by helping resellers fill their pipeline we are filling our own and can help pitch and close big deals. We are on hand to support MSPs and their customers throughout the buying process and post-sale and can help partners use this winning proposition to target and win similar deals.

Channel partners are increasing their reach internationally and demand for numbers over multiple geographies, requiring separate SIP trunks for each country is increasing. This setup often leads to increased costs and complexity for both resellers and end-users. Jola has developed Regional Zoned SIP Channels to eliminate this problem with a fixed fee to protect monthly recurring margins.

Regional Zoned SIP Channels allow resellers to purchase two-way numbers with no per-minute inbound costs. Resellers simply buy the number of channels needed to cover multiple countries. Each zone represents a group of countries and means resellers can buy an aggregated channel for a zone in SIP Manager. Zones are stacked, so Zone 2 includes the countries of Zone 1.

Adrian Sunderland, Jola’s CTO says, “Resellers servicing multi-national businesses often need numbers to cover multiple geographies, such as well-known retailers, manufacturers and gas and oil companies. Our new proposition is available in SIP Manager, so resellers have complete control over their channels as well as their margins.”