Mobile data solutions are a huge growth area for the channel because they can replace traditional fixed lines as well as provide reliable connectivity for a plethora of new M2M applications, of which digital signage, ANPR/CCTV cameras and tracking are just a few examples. Book to bill is days rather than months and recurring margins are reasonable. Most MSPs and resellers partner with a single mobile data MVNO and aggregator, rather than try and deal with the MNOs directly. Specialist aggregators have developed differentiated channel products that end users cannot buy from the MNOs directly and are better priced. The best suppliers will have a suite of intuitive software tools and a portal to make the management of multiple suppliers easier, and less risky with maximum control and margin realisation. Recent innovations in global multi-network SIMs and QR codes offer the channel innovative solutions that their customers need which will save them money.
New Capabilities
Using a single UK number, Jola partners can access multiple networks in the UK and Ireland, for voice, data and SMS. This innovative roaming product can be steered or un-steered and is available via eSIM, triple-cut plastic SIM and, uniquely, a simple QR code.
The first QR implementation saw thousands of handsets go live in minutes simply by using the phone’s camera to scan a single QR code. There is no alternative quite like RoamNet Voice on the market, and certainly nothing else available to resellers and MSPs.
Jola partners have a genuinely differentiated product to win against the Mobile Networks with great recurring margins and real-time management and control via Mobile Manager.
3G/5G
One of the biggest frustrations for resellers is customers who simply delay making a decision. The sunsetting of 3G and the PSTN switch-off are compelling events, forcing businesses and public authorities to act. 3G networks must be upgraded and this means major projects to swap physical SIM cards or use QR codes. Resellers and MSPs should be looking for these networks. 4G Advanced and 5G are providing reliable speeds often above fixed-line alternatives and now cover more than 95% of the population.
Building a mobile offering
Choosing the right supplier will tick all the boxes for resellers and MSPs to move quickly into selling mobile data products. Wholesale suppliers will need to give channel partners the tools to uncover and win deals, usually competing with the direct sales arms of the mobile networks. They must be an aggregator with access to all the networks and ideally, they will also be an independent MVNO. Most importantly everything must be automated, with real-time APIs offering zero-touch provisioning and management through a single self-service portal.
The most successful of these will be highly innovative, with a constant stream of relevant mobile data and IoT products that the networks would otherwise take years to develop and launch. When you partner with the right channel supplier, mobile data is easy to sell, support and bill.
The prospect for the channel is significant. ICT resellers already enjoy strong relationships with businesses and the public sector having sold them a range of IT and telecoms infrastructure. Within this customer base, opportunities for mobile data solutions exist in asset tracking, digital signage, mobile WiFi, monitoring and utilities.
Case studies
We have over 1400 partners selling mobile data solutions into retail, transport and logistics, security and the public sector. We have SIMs in digital signs in supermarkets, ticketing systems and WiFi on buses, SIMs in tablets in ambulances, in CCTV cameras on construction sites, ANPR cameras in car parks, alarm systems in gyms, lifts in shopping centres and tracking devices on solar farms, to name a few. We have developed a 6-step programme to help partners identify, qualify and win these deals called the MRG.
About Jola
Jola is an award-winning, supplier of business communications, specialising in mobile data SIMs. Jola sells wholesale to MSPs, ISPs, IT Support companies and Telecommunications Resellers. These channel partners supply solutions to transport and logistics companies worldwide. To learn more about Jola, request our Partner Pack.
