Jola Cloud Solutions' Blog

There are many ways to build a strong brand to positively influence your target audience and support sales. There are also a few things to avoid. Jola is a wholesale provider of hosted voice, internet connectivity and 4G solutions to the voice and data channel. We provide white-label services to help our partners build their own brands and increase the value of their businesses. Our top three tips on building a strong brand are as follows;

Naming

The name of your business is really important. It is tempting when you are starting a business to link your company name with the products you sell. This can be challenging in the voice and data industry, where technologies have shorter product life cycles and ‘the next big thing’ doesn’t take-off as predicted. By distancing your brand name from your products, you are less likely to have to re-brand, if the technology you sell becomes obsolete or your business goes in a different direction.

Are you an IT VAR looking for a good deal on a world-class, hosted telephony brand?

Best of Breed

Jola is a channel-only supplier of Broadsoft hosted telephony solutions. Our packages come with 45 features as standard and a range of cost-effective add-ons. By packaging the common features, we made it easier for our partners to meet the majority of requirements, with the ability to bespoke solutions with add-ons.

Managed Billing

If branching out into telephony for the first time, do you have an adequate billing system?

To save the cost of new billing software and additional resource, Jola offers a fully managed, white label billing solution for both Jola and non-Jola services. We have developed a cost-effective front-end to the market-leading platform aBILLity™.

Our billing platform can be programmed to invoice any product you require and data can be pre-loaded. Our specialist team does the legwork for you; managing ‘back office’ processes to ensure customers are billed correctly and processes run smoothly. Our system provides real-time analysis and fraud prevention, with a data export facility to common accounts software.

We have developed a unique white label SIM management platform called Mobile Manager which is unlike any other mobile data management platform because it is multi-carrier and has the ability to eliminate bill shock.

Mobile Manager is Jola’s online management portal for ordering and managing estates of mobile data SIMs. The white label portal communicates in real-time with multiple 4G networks and can be used by both resellers and their end users. Mobile Manager handles SIM activations, ceases, suspensions, reports, alerts and bolt-ons.

Why was Mobile Manager developed?

It was designed to help channel partners grow profitable revenue streams from SIM-only solutions, for 4G connectivity. Our partners have found opportunities for DSL and Ethernet back-up, fixed line replacement, multi-network worldwide roaming and multiple IoT and M2M projects. Resellers can brand and package their own 4G data solutions for multiple devices all over the world. We have helped partners to supply 4G routers to UK SMEs in areas of poor fixed line connectivity, as a replacement for satellite services and in cameras for national TV coverage of live events, such as the General Election.

How does it manage overages?

The portal solves the problem of bill shock from data overages by allowing partners to track usage and add bolt-ons to help eliminate overage charges completely. This is the exact opposite of what the market does at the moment. Carriers earn super-profits from overage charges and the channel loses customers because of it. We are the first company in the channel to challenge this and put the resellers and their customers first.

Why is it unique?

Mobile management portals are available from other suppliers, but Mobile Manager is unique and the first of its kind because it communicates with multiple carrier networks and actual devices. With monitored 4G routers (ZyXEL and Teltonika) Mobile Manager has instant access to data usage, avoiding delays from carrier CRDs. As well as usage alerts, Mobile Manager employs a predictive algorithm to track usage and has an automatic bolt-on feature that can eliminate out-of-bundle charges.

When starting a new business venture, it is useful to consider your exit strategy, especially when building a business to sell. Many of our partners started their business with a view to sell it for a life-changing amount, in an agreed timeframe. By considering the types of business that are attractive to buyers, you are more likely to build a business that sells.

There are many qualities a potential buyer looks for in a business for sale such as;

• A good spread of longstanding customers. Businesses with one large customer that makes up most of the revenue are riskier investments.

• Loyal customers that order on a predictable and frequent cycle. Recurring revenue streams from a wide range of customers, on predictable contracts, with high margins are attractive.

• Good quality financial information, showing which customers and products are profitable. Market data demonstrating future opportunities can also help.

• A simple ownership structure is attractive. No one wants to deal with difficult shareholders with very different needs.

• A flexible property position such as short leases are attractive. Requirements to sell a freehold property along with the business can complicate deals and put off potential investors.

• A clean history of tax and regulatory compliance, if the seller wants to maximise entrepreneurs’ relief by selling shares.

Growing a business is hard. Finding your niche, winning new business and retaining customers isn’t easy. Trust between you and your customers takes time to build and is easily lost. The same applies to suppliers. There are many ways to build and maintain trust. It starts with your employees and extends to your customers. The 5Cs summarises good practice as follows;

Commitment

A committed business is loyal to the cause, the vision, and the customers they supply. They are companies who persevere despite setbacks. When account managers are committed, they can build the trust of their customers by staying present, engaged, and positive. Commitment is the number one thing a business can demonstrate to build trust.

Connection

A trustworthy business is well-connected to customers who rely on them. They don’t get bogged down in the day-to-day and forget the needs of their customers. Account managers are always contactable and visible, never distant or detached. They take time to get to know their customers in a meaningful way. This helps customers to see businesses as people who care about their requirements and who value the relationship.

Compassion

A trustworthy company takes time to understand the needs of their customers, their requirements and concerns and responds in a meaningful way, each and every time. If a service goes down businesses take positive action to update customers and let them know when services will be restored.

Consistency

By being consistent across your business your customers know what to expect from you, which helps to build trusted relationships. By trusting you, customers are much more likely to share their issues with you and allow you to help them solve them. Being calm, collected and professional under fire is important, as well as reacting in a consistent and timely manner.

Most companies draft a business plan outlining the course of a business over a lifespan and share it with investors or the bank. Fewer than you would think regularly revisit the document to assess growth against target.

A good strategy document, regularly reviewed, can help to document latest market information and outline current opportunities. A good plan reveals how investment would be used and the expected returns.

It is a great document to review annually to see where you are, where you want to be and how you plan to get there. Were key targets met and business priorities achieved?

By adopting a continuous and regular business planning cycle, which keeps the plan up to date you can maximise your chances of success.

If you regularly assess your performance against the plans and targets you have set, you are more likely to meet your objectives. It can also signpost where and why you're going astray.

The assessment will also help you in discussions with banks, investors and even potential buyers of your business. Regular review is a good vehicle for showing direction and commitment to employees, customers and suppliers.

I received an email from a reseller recently who said, “I have no interest in selling mobile. It’s competitive, it’s risky and I have been burnt before, however I would like to know about your no bill shock guarantee."

Sound familiar? There are many resellers that see the exponential rise in mobile data usage as a double-edged sword. Data SIMs are quick and easy to order and get live and a fantastic high-margin recurring revenue stream. However, historically the process has been manual and they have had little control and no in-life management tools. Jola has solved this problem with Mobile Manager and our partners are finding new opportunities for 4G.

Slow fixed line connectivity replacement

According to a recent report by Ofcom, 90% of all UK premises (almost 26 million) can access up to 24Mb/s fixed line broadband, however there are at least 190,000 premises that can’t get 2Mb/s and 2.2 million premises that can’t get 10Mb/s. Where the LTE signal is strong, 4G data is a great solution.

Temporary connectivity

Leased lines have traditionally long lead times, so what do you do for internet connectivity whilst you are waiting? 4G can provide a fast, reliable, temporary solution.

By attending a partner training day, you get the chance to visit your supplier, meet the team and learn more about current opportunities. They are a great place to network with other like-minded business owners focussed on growing their businesses and overcoming common challenges.

Jola Partner Days

Jola runs partner days every quarter at their head office in Stapleford, Nottinghamshire. Some partners fly in, others travel up the night before and stay in hotels to attend our events. They come to hear about new products and portals but more importantly, they come to see how we can help them grow their business.

The Content

Our training day is divided into two sections. In the morning we take delegates through our product set, highlighting current opportunities, explaining how our solutions win bids over alternatives. In our mobile section, we demonstrate Mobile Manager and the innovative way we manage data and eliminate bill shock. In the afternoon we focus on the JolaPhone management portal, sharing our tips and experience of solving common provisioning and support issues.  

Growing a business is challenging. You need an innovative solution, a profitable edge and the right people to bring it to market. A good marketing strategy will fuel growth by; engaging the target audience, generating qualified leads and helping sales to cross-sell and reduce churn.

How do you boost visibility and increase sales, whilst retaining your margins?

Taking time out from the business to think about the basic mechanics which will bring in the right leads, at the right cost at the right conversion rate is critical. Without an effective sales funnel, reaching growth targets will be challenging, finding the time and the money to plan for growth is equally challenging.

Spend money to make money?

The first strategy to mind is often advertising. Who are my prospects? What do they read? Where do they go? We will advertise there. Advertising can be very effective over period of time, supported by additional campaigns such as PR, DM etc. however can also be costly.

According to McKinsey, revenues from mobile data are set to increase dramatically in the next 7 years. Factors driving growth are the availability, speed and reliability of 4G, the trend of embedding data SIM cards into devices and the availability of cost-effective SIM-only packages. Resellers can now buy 200GB data SIMs for as little as £60 per month on a 12-month contract.

UK SMEs are turning to their trusted IT and telecommunications suppliers for help sourcing mobile data SIMs. Management and control of data is becoming increasingly critical to avoid bill shock across growing estates.

Jola is one of the channel’s fastest growing mobile data providers. The company is experienced in developing and managing portals for the channel and was the first to launch an innovative data management portal called Mobile Manager.