Jola Cloud Solutions' Blog

Building a strong brand

Posted by Cherie Howlett on 18-Apr-2018 10:22:45

There are many ways to build a strong brand to positively influence your target audience and support sales. There are also a few things to avoid. Jola is a wholesale provider of hosted voice, internet connectivity and 4G solutions to the voice and data channel. We provide white-label services to help our partners build their own brands and increase the value of their businesses. Our top three tips on building a strong brand are as follows;

Naming

The name of your business is really important. It is tempting when you are starting a business to link your company name with the products you sell. This can be challenging in the voice and data industry, where technologies have shorter product life cycles and ‘the next big thing’ doesn’t take-off as predicted. By distancing your brand name from your products, you are less likely to have to re-brand, if the technology you sell becomes obsolete or your business goes in a different direction.

Re-branding

Re-branding is expensive. You start with the design of a new logo and finish by replacing your company signage both internally and externally. The costs can rack up very quickly (website, business cards, letterhead, flyers, brochures, adverts, external signs, communications to customers etc.). It can seem like a quick fix to a current problem, but few realise how long it takes to build brand recognition from scratch. It can seem like starting again.

Rebrand

Consistency

It is tempting to run with the next big idea, new advert, product, design, messaging and forget to be consistent. To build a brand, consistency is critical. You want your logo/advert/messaging to be instantly recognisable, but you are tempted to change designs, messaging, colours, images etc. each time. Don’t make the decision to change these things lightly as it will impact your brand recognition.

To find out more about Jola

Request our partner pack

Topics: Jola Cloud Solutions Ltd

Learn about the latest business communication technologies.

Find out what is available in your area.

This blog contains articles, reviews and interviews about the latest communications technologies for business.Sign up to this blog:

  • Become an expert in business cloud communications
  • Learn about the latest technologies
  • Understand how they can benefit your business

 

Subscribe to Email Updates

Recent Posts