Growing a business is challenging. You need an innovative solution, a profitable edge and the right people to bring it to market. A good marketing strategy will fuel growth by; engaging the target audience, generating qualified leads and helping sales to cross-sell and reduce churn.
How do you boost visibility and increase sales, whilst retaining your margins?
Taking time out from the business to think about the basic mechanics which will bring in the right leads, at the right cost at the right conversion rate is critical. Without an effective sales funnel, reaching growth targets will be challenging, finding the time and the money to plan for growth is equally challenging.
Spend money to make money?
The first strategy to mind is often advertising. Who are my prospects? What do they read? Where do they go? We will advertise there. Advertising can be very effective over period of time, supported by additional campaigns such as PR, DM etc. however can also be costly.
Social Media
Social media is much less costly, instant and can be very effective when used correctly. Which applications do your prospects use? What are their business challenges and how can you help? Think of your connections like a rolodex of prospects, make sure they are the right audience for your messaging and that your messaging meets their requirements. Conduct the same research as you would before a prospective call or meeting.
Video
Quick videos that address problems and propose cost-effective and unique solutions can be inexpensive to create and a useful lead generation tool. They can be used on websites and across social platforms.
Blogging
Blogging is an inexpensive way of communicating your key messages and unique differentiated product. It is a good strategy to attract prospects, cement brand values and help to grow existing relationships. How can you help your partners? What value can you add? Answer in a blog on your website.
Lead Generator
Work with your suppliers to understand the products you sell and how they are unique in the marketplace. What problem do they solve? How do they do it better than alternative solutions? What added benefits do they bring? By pulling the problem, solution and benefits messaging together with a compelling offer you can create a lead-generating campaign.
To find out more about Jola and how we can help you achieve business growth, request our Partner Pack.
