Jola Cloud Solutions' Blog

As business owners, there was a time when every lead we generated was followed up by us personally, but as the company grew so did the sales team. Now when you uncover a good lead you are more likely to hand it to the sales person who manages that area. How annoying is it when leads you generated personally go cold due to a poor follow-up process? Very… so what can we do about it?

Follow up every lead personally within 24 hours

The timeline here is very important. Whether the lead is a personal friend of the MD, or a new web enquiry, every lead needs to be personally contacted within 24 hours. There is a chance that you are not the only supplier the prospect is talking to and first impressions count. Reply with the information requested within the timeframe and try to get in a personal call to get a more detailed view of their requirements.

Good leads are like gold dust. They are difficult to find, but worth a great deal. How satisfied are you with the leads your organisation generates? You don’t have to invest a small fortune to start a successful lead generation programme.

Jola, like many other wholesalers have a mixture of partners, ranging from large multi-sited organisations to one-man bands. Each have a different view on marketing and how it can impact their business. Companies with sales and marketing teams who share an interest in promoting and selling our services, tend to be the most successful at generating leads. Why is this?

Shared Vision

Both departments understand how Jola products fit into core business strategy. They are both targeted to deliver results and are measured regularly. Roles and responsibilities are clear, marketing engage the target audience and generate leads, sales convert leads and bring in the revenue and marketing promote their success.

It is well documented that 4G internet connectivity is expensive if you go over your monthly allowance. Businesses need to predict their average usage accurately to avoid data overages. Bill shock causes churn, which puts off many suppliers, as someone needs to foot the bill, but what if there was a guarantee of no bill shock?

Jola

Jola is a wholesale provider of 4G solutions to the voice and data channel. We have a managed 4G solution which consists of a managed 4G router and a choice of data-only SIM packages. We offer SIMs from all major UK mobile operators and can provide fixed IP addresses as well as multi-network roaming SIMs.

Partners often get in touch with the Jola marketing team, for help adding new products to their portfolio. They want basic product information for their website, but more importantly, they want advice on what works and what doesn’t. Digital marketing works really well, has measurable results and is cost-effective, but with any strategy there are dos and don’ts.

Choose the right channels

You have your new products on the website, you have identified your target audience, planned your strategy and are now working on your comms. Think about the best channels to communicate your message. Can you email them? What social media channels do they use?

Be original

So many partners ask for something they can copy, but to have a successful digital marketing strategy, originality works best. Your objective is to catch the attention of your own target audience, engage and eventually convert them.

Do your research

You need to know your market to understand their pain points, your products to understand how they can solve these problems and your competition to know how your proposition is better.

When new partners sign up with Jola, they receive a full on-boarding programme. We provide tailored support and advice to every level of the business.

Business Owners

For MDs we run high-level strategic sessions, analysing the market and identifying current opportunities. We help business owners to build profitable, recurring, revenue streams, increase ARPU and decrease churn.

Marketing

We help partners to productise, price and brand services to meet the needs of their customers. We provide white label marketing materials for websites, flyers, presentations, proposals and campaigns. We spend time understanding the marketing objectives of the business, target audience and marketing plan. We offer advice on messaging for launch and on-going campaigns.

Sales

We provide sales teams with product and portal training via webinars and face-to-face. We develop products to meet demand, that are well-priced, which uniquely solve a problem. Our sessions give partners battlecards for each product, which identify low-hanging fruit, USPs and key benefits. We spend time understanding territories, targets and customers and share our experience and strategies for success. We also provide pre-sales support, tender/quotation assistance, conference calls and joint meetings as required.

M2M (Machine to Machine) technology was created to streamline the way data is collected from devices and incorporated into IT systems, without human intervention.

What are the most common M2M opportunities?

M2M opportunities are coming from almost all verticals. We have seen growing demand from the media, electricians, wind farms, vets, farmers, festival organisers and CCTV installers, all with different requirements. Some need IP addresses, others need multi-network SIMs, but all need the ability to monitor and manage usage remotely.

What products are available?

Jola is a leading wholesale supplier of M2M SIMs to the voice and data channel. Jola offers:

• Range of data-only SIM packages from 2GB to 200GB.
• Choice of mobile networks – Vodafone, EE, O2.
• Range of fixed IP data SIMs – Vodafone, EE.
• Range of fixed IP failover SIMs – Vodafone, EE.
• Multi-network UK and EU roaming SIMs – EE, O2, Three, Vodafone.
• 200GB data SIMs on a 12-month contract – Vodafone.

Roam Like Home lets you make calls, send texts and use data in 47 EU destinations at no extra cost. When you are in a Roam Like Home country, data use, calls and texts made to other Roam Like Home countries and back to the UK are included. It is also free to receive calls and texts. If you go over your monthly allowance for calls, texts or data you will be charged. It is worth noting that calls and texts from the UK to international destinations are not included and these will be charged.

What countries are included?

Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Isle of Man, Italy, Latvia, Lithuania, Luxembourg, Malta, Monaco, Netherlands, Poland, Portugal (Incl. Azores & Madeira), Romania, Slovakia, Slovenia, Spain, Sweden, Vatican City

Canary Islands, French Guiana, Gibraltar, Guadeloupe, Guernsey, Iceland, Jersey, Liechtenstein, Martinique, Mayotte, Norway, Reunion, Saint Barthelemy, Saint Martin, San Marino, Switzerland

Many of the mobile carriers have extended roaming zones to include 71 countries such as Australia and the US.

How much money can you save?

A customer spending 2-weeks in a Roam Further country using 671 minutes, sending 39 texts and using 2.70GB data, saved £2,322.37.

G.fast is new technology that can deliver internet connectivity speeds above 100Mb/s by using higher frequencies over the access infrastructure.

Like FTTC, G.fast provides a high-speed broadband connection to the premises by using optical fibre to the street cabinet and then copper wiring to the premises. Where existing FTTC used VDSL2 to deliver speeds of up to 80Mb/s, G.fast replaces VDSL2 and offers speeds of up to 330Mb/s over the same copper phone line.

Just like ADSL2+ and FTTC, the maximum speed achieved will be limited by the length of the phone line between the premises and the street cabinet. Engineer installations are required for this service.

FTTP is Fibre To The Premises. Unlike ADSL and FTTC, FTTP does not use a copper phone line, it uses GPON, (Gigabit Passive Optical Network) which is optical fibre to the premises. You do not need a telephone line for FTTP.

It is faster than FTTC and does not lose speed over distance. The speed you order is the speed you will receive, currently up to 330Mb/s, however, faster speeds may be available in the future.

New FTTP installations require an engineer, however migrations or second installations may not require a visit. Unlike FTTC, FTTP installations are all-day appointments.

IoT as a phrase has the ability to both engage and turn off many readers. Internet of Things can be quite specialist and not something customers ring up for. That doesn’t mean however that there are not opportunities from IoT that you could be winning from within your customer base.

Our partners often feedback that IoT is not of interest to them, however as they learn more about the types of 4G data opportunities we are winning with partners, they often change their minds.

4G Data SIMs

Customers who measure or monitor equipment often already have IoT solutions using low consumption, mobile data SIM cards. Problems occur when mobile networks fail, at this point they turn to their IT/Telecoms providers for help.

We provided 4G data SIMs to a partner with a customer waiting to measure how long trains are cleaned for and how often they are cleaned. Jola provided over one thousand data SIMs to be installed into train cleaning equipment to do just that. We were able to displace the existing provider as our SIMs were multi-network with excellent monitoring.