Jola Cloud Solutions' Blog

I received an email from a reseller recently who said, “I have no interest in selling mobile. It’s competitive, it’s risky and I have been burnt before, however I would like to know about your no bill shock guarantee."

Sound familiar? There are many resellers that see the exponential rise in mobile data usage as a double-edged sword. Data SIMs are quick and easy to order and get live and a fantastic high-margin recurring revenue stream. However, historically the process has been manual and they have had little control and no in-life management tools. Jola has solved this problem with Mobile Manager and our partners are finding new opportunities for 4G.

Slow fixed line connectivity replacement

According to a recent report by Ofcom, 90% of all UK premises (almost 26 million) can access up to 24Mb/s fixed line broadband, however there are at least 190,000 premises that can’t get 2Mb/s and 2.2 million premises that can’t get 10Mb/s. Where the LTE signal is strong, 4G data is a great solution.

Temporary connectivity

Leased lines have traditionally long lead times, so what do you do for internet connectivity whilst you are waiting? 4G can provide a fast, reliable, temporary solution.

By attending a partner training day, you get the chance to visit your supplier, meet the team and learn more about current opportunities. They are a great place to network with other like-minded business owners focussed on growing their businesses and overcoming common challenges.

Jola Partner Days

Jola runs partner days every quarter at their head office in Stapleford, Nottinghamshire. Some partners fly in, others travel up the night before and stay in hotels to attend our events. They come to hear about new products and portals but more importantly, they come to see how we can help them grow their business.

The Content

Our training day is divided into two sections. In the morning we take delegates through our product set, highlighting current opportunities, explaining how our solutions win bids over alternatives. In our mobile section, we demonstrate Mobile Manager and the innovative way we manage data and eliminate bill shock. In the afternoon we focus on the JolaPhone management portal, sharing our tips and experience of solving common provisioning and support issues.  

Growing a business is challenging. You need an innovative solution, a profitable edge and the right people to bring it to market. A good marketing strategy will fuel growth by; engaging the target audience, generating qualified leads and helping sales to cross-sell and reduce churn.

How do you boost visibility and increase sales, whilst retaining your margins?

Taking time out from the business to think about the basic mechanics which will bring in the right leads, at the right cost at the right conversion rate is critical. Without an effective sales funnel, reaching growth targets will be challenging, finding the time and the money to plan for growth is equally challenging.

Spend money to make money?

The first strategy to mind is often advertising. Who are my prospects? What do they read? Where do they go? We will advertise there. Advertising can be very effective over period of time, supported by additional campaigns such as PR, DM etc. however can also be costly.

According to McKinsey, revenues from mobile data are set to increase dramatically in the next 7 years. Factors driving growth are the availability, speed and reliability of 4G, the trend of embedding data SIM cards into devices and the availability of cost-effective SIM-only packages. Resellers can now buy 200GB data SIMs for as little as £60 per month on a 12-month contract.

UK SMEs are turning to their trusted IT and telecommunications suppliers for help sourcing mobile data SIMs. Management and control of data is becoming increasingly critical to avoid bill shock across growing estates.

Jola is one of the channel’s fastest growing mobile data providers. The company is experienced in developing and managing portals for the channel and was the first to launch an innovative data management portal called Mobile Manager.

What is 5G?

5G is a next-generation wireless network, which will provide speeds up to ten times faster than 4G, with ultra-low latency. 5G is predicted to be commercially available by 2020, with many companies preparing to benefit from its capabilities. Some are predicting that 5G will become the backbone of digital society.

The channel

The channel will no doubt be at the forefront of adoption, putting pressure on suppliers to create white-label offerings, which are easy to package, sell and support with excellent management portals.

The opportunity

5G as a replacement for 4G, fixed line and satellite solutions and 5G powered IoT, presents a number of opportunities for the channel. It also raises some challenges. How can we monitor and manage such volumes of data, in a variety of formats from so many different sources? Can data be imported, processed and analysed in real-time?

The Government has made a commitment to help everyone in the UK access a basic broadband service. A subsidised broadband installation is now available if a location cannot access an affordable 2Mb/s solution.

Businesses first need to check they cannot access superfast broadband (speeds of more than 24Mb/s) on this website: www.gov.uk/gosuperfast. They then to check speeds at their location by visiting this website: www.dslchecker.bt.com.

If there are no plans to bring superfast broadband to the business location within the next 6 to 12 months and the current speed is confirmed as less than 2Mb/s, you are eligible for a grant from the Government to access an affordable broadband service. People looking for a cost-effective alternative to satellite often consider 4G and the scheme provides a contribution towards the equipment and installation of a 4G data connection.

For applications where it is critical to have a strong internet connection on the move, businesses choose multi-network roaming SIMs. These SIM cards have no preferred network, therefore always connect to the strongest 4G signal whether at home or abroad. They offer exceptional reliability and coverage but until recently have been difficult to manage and expensive to buy.

Is there such a thing as affordable, easy-to-manage multi-network roaming SIMs?

Yes, there are companies in the UK developing innovative products to address the individual needs of a wide range of industries across the public and private sector. Multi-network roaming SIMs are being used for anything from WiFi hotspots on trains and buses to recording and GPS tracking devices for haulage firms.

According to McKinsey, revenues from mobile data are set to increase dramatically in the next 7 years. Factors driving growth are the availability, speed and reliability of 4G, the trend of embedding data SIM cards into devices and the availability of cost-effective SIM-only packages on 30-day contracts.

UK SMEs are turning to their trusted IT and telecommunications suppliers for help sourcing mobile data SIMs. Management and control of data is becoming increasingly critical to avoid bill shock across growing estates.

Jola is one of the channel’s fastest growing mobile data providers. The company is experienced in developing and managing portals for the channel and was the first to launch an innovative data management portal called Mobile Manager.

Mobile Manager is an online management portal for managing estates of mobile data SIMs. The portal communicates in real-time with Vodafone and O2 networks, enabling Jola partners to create customers, manage activations and control SIM swaps, bars, ceases and tariff changes.

Catastrophic failure often effects multiple services going into a building, so a fixed line back-up to a primary internet connection is not guaranteed to provide business continuity. Until now, the alternative, mobile data, has been slow and expensive with only dynamic IP options on offer. Customers have had to estimate the amount of data needed in the event of a primary failure and pay for it whether it is used or not.

With the introduction of 4G management portals for fixed IP SIMs and unique overage protection, 4G becomes a cost-effective alternative. Customers pay a small monthly fee for the back-up service and when the data fails-over, they pay for the additional usage, only for the period it was used.

Fixed IP Failover SIMs offer customers significant cost savings, due to the unique way they are managed. Data usage is monitored and additional data bolt-ons automatically added as required and removed again when the primary route is restored.

Resellers are established businesses and brands in their own right and want to partner with companies who respect this. They want to retain complete control over the customer experience, from first touch to final installation and they want to feel that their business is a priority.

They are essentially looking for suppliers who can provide completely white label materials, portals and processes, so they can display their own brand from the first quote to the final invoice.

Control

Resellers looking to supply white label broadband and Ethernet look for an aggregated pricing tool showing multi-carrier services, multiple technologies, speed options and contract terms. They want to be on-site with their customer with a portal they can access and enter minimal information, to get detailed quotes in minutes.

Equally important is the quote building and ordering platform. One portal to show all pricing is useful and the ability to build multiple solutions in one quote. For example, a phone line, broadband, phone system, numbers, options and SIMs in one document.

Once the order is signed, resellers want regular updates to keep their customers in the loop. They want the ability to provision services and make changes for customers instantly. They want routers to be pre-configured, handsets to be plug and play and installations to go to plan. They want instant access to guides and materials as required.

Resellers selling SIMs want access to be able to minimise cost for their customers and maximise margins for their business. They need to be able to activate, suspend, set-up customer alerts and add bolt-ons themselves.