Jola Cloud Solutions' Blog

Cherie Howlett

Cherie has over 15 years’ experience in IT marketing and was promoted to Head of Marketing for MDNX post purchase of Griffin. She was Marketing Manager for 5 years and Head of Marketing for Griffin for 2 years setting up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions. During her time at Griffin, the company won 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award and 1 Channel Expo award. Cherie built brand awareness in the channel from 0% to 95% using an integrated strategy consisting of online, print, electronic and face to face marketing. Cherie had previously spent 2 years in a Marketing Manager’s role at Pipemedia before it sold to Business Serve in 2006. At Pipemedia she built a VoIP brand called PipeCall using a combination of PR, direct marketing and an online ordering and provisioning portal with plug and play hardware and electronic point of sale units. Cherie’s early career was in International Marketing working for software house AceCad Software and IBM in the European sales division.

Recent Posts

PSTN Replacement Opportunities for the Channel

Posted by Cherie Howlett on 04-Dec-2024 19:14:32

All residential customers and businesses in the UK will need to find a replacement for their PSTN lines. Many will need to replace or upgrade their internet connectivity and consider VoIP applications.

Millions of PSTN lines won’t be able to use a SoGEA or FTTP type replacement, due to costs, incompatibility, or logistical challenges. Mobile data will be a requirement for many customers replacing PSTN.

There are a significant number of phone boxes in hospitals, supermarkets, and hotels. These allow you to book a taxi or receive information for free. All these call points need to be upgraded, as they will no longer work after the PSTN Switch-off.

How are Jola partners getting prepared?

Jola’s PSTN replacement packages are the perfect solution for MSPs, ISPs and resellers looking for a slick wholesale solution, managed end-to-end via a real-time fully API-integrated portal. Millions of telephone lines will take time to migrate and we are already seeing projects kicking off as companies wake up to the challenges and choices ahead. This is a great opportunity for partners.

Partners are helping end-users to understand when their phone lines will be switched off and proactively suggesting alternative solutions such as a range of fixed-line or mobile broadband connectivity options with a VoIP solution designed to meet their needs.

Where it is not practical to replace PSTN lines with fixed-line connectivity, Jola has helped partners to productise mobile data solutions. We offer a range of cellular routers with an integrated Analogue Telephone Adaptor (ATA), SIP Overlay service and calls over IP with a MultiNet SIM and pooled data across multiple sites. We’ve recently launched a cellular PSTN replacement router with ATA and integrated battery backup to comply with the Ofcom guidance with a single-box solution.

Where hardware and VoIP aren’t an option, Jola now has RoamNet Voice, a mobile solution designed to allow roaming on multiple networks, along with a UK mobile number. This is an excellent solution for lift-lines, alarm systems and other devices which require reliable mobile connectivity in a variety of locations.

All our solutions are easy to provision, support and bill. Our award-winning portals give partners complete control over their solutions from ordering to provisioning and management.

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Topics: PSTN ISDN Switch-off

Cyber Security

Posted by Cherie Howlett on 22-Nov-2024 14:30:59

There have been some high-profile cybersecurity attacks on IoT and M2M devices. The Bristol Airport's flight information system was hacked and held for ransom and the digital signage in Union Street station was hacked, with the train information screens being used to display pornography at rush hour. These attacks were visible and disruptive, but there are also hidden attacks where IoT devices are hacked to become part of botnets that are then used to power DDOS attacks against whomever the hackers are trying to target. In this scenario, the device owner may not know until their monthly bill arrives and their connectivity consumption has increased dramatically.

Jola provides SIMs that are used in a wide variety of IoT and M2M scenarios. We are acutely aware of the need to protect our resellers and their customers from the consequences of falling victim to a cybersecurity attack. At the foundation of what we do is our Mobile Manager portal which, with its real-time alerts and control, provides visibility of SIM usage before the monthly bill arrives. Our approach goes beyond managing costs. If the application does not need access to the Internet, then why would you expose it online?

Jola offers SIMs that provide secure private access back to a corporate network with no access to the Internet at all. This almost eliminates the ‘attack surface’ completely. Jola has also been involved in some high-profile digital signage deployments where our approach to security has gone beyond just securing connectivity. We have provided secure devices with hardened device operating systems and configurations to deliver a truly secure solution.

Jola is also the first mobile service provider to route all our public fixed IP SIM traffic through Cloudflare to provide best-in-class, always-on, real-time threat protection.  As a result of this, our partners and their end-users are protected from reputational damage, financial impact and data loss that could otherwise result from the 1000s of cyberattack attempts that we block every single month.

Our goal is to enable our channel partners to embrace opportunities and benefit from our experience to deliver unique and differentiated solutions to their customers that are secure from threats that are undeniably out there.

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Topics: Cyber Security

White label fully automated channel portals

Posted by Cherie Howlett on 24-Oct-2024 13:25:23

Jola has been doing white-label since 2005 and in our experience, resellers and MSPs want:

  • Control. Their customers must see them as the supplier, not an intermediary. They need real-time, automated online tools to provision, manage, bill and support any white-label products.
  • Choice. A wide range of options to meet the differing needs of their customers.
  • Competitiveness. They need help in identifying opportunities and they must win the deal against the Networks at a reasonable margin.
  • Differentiation. They need products and alternatives their customers cannot buy elsewhere.

Jola’s partners access all our white-label mobile data solutions through Mobile Manager. Here they can price and provision solutions themselves in real time. Partners can custom-build their own APN networks. Through Mobile Manager we offer thousands of networks worldwide and unique and differentiated solutions to suit every type of mobile data requirement. 

We are the only supplier to provide a tried-and-tested programme to identify, qualify and win mobile data opportunities within existing customer bases (Mobile-data Revenue Generator). We work with partners to identify opportunities we know we can win, generating profitable recurring revenue streams.

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Topics: Mobile Manager;

Jola takes part in a 350 mile charity bike ride

Posted by Cherie Howlett on 16-Oct-2024 15:03:47

Harry Singh, a Partner Director at Jola, cycled over 350 miles from Edinburgh back home to Birmingham, over the weekend. With other members of his cycling club, Harry helped raise over £2500 for the Sikh Helpline – a local charity that provides a Samaritans-type service in the West Midlands.

Harry Commented “I am pleased to say that we all managed to cover the distance (367 miles in total) and raise over £2.5k for the charity, and the event itself raised substantially more.  In doing so, I also burnt through 30,920 calories, so if you see me stuffing my face during any Teams calls over the next few days that’ll be why!”

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Topics: Business

Helping businesses adopt new technologies

Posted by Cherie Howlett on 09-Oct-2024 11:58:28

The channel has an essential role in educating businesses to adopt new technologies. It is our responsibility to highlight products being switched off, such as 3G and PSTN, to help companies prepare, with improved, more cost-effective solutions.

Vehicle trackers, payment terminals and industrial handheld devices will stop working as 3G is switched off unless companies are presented with a future-proof solution.

5G is becoming more widely available and 5G hardware is reducing in price, making 5G a viable alternative to fixed line connectivity in some areas, offering customers a faster, more reliable solution.

Improving online security is becoming more of a priority with Denial-of-Service attacks on the increase. Jola has been running Fixed IP traffic over Cloudflare for many years protecting connected CCTV cameras and smart devices from attack.

Trusted advisors

End-user businesses don’t ask for information about a product, they ask for help solving a problem. The supplier who understands the challenges and proposes a simple, cost-effective solution, becomes the go-to advisor for similar challenges in the future.

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Topics: 5G, PSTN Replacement

Jola wins two top awards at the Comms National Awards 2024

Posted by Cherie Howlett on 02-Oct-2024 12:06:14

Jola took home two awards at the Comms National Awards last Thursday night at the Park Plaza Hotel in London. We won Best Partner Programme over £10m turnover and Best Partner Portal for Mobile Manager. We also won Highly Commended for Diversity Equality & Inclusion.

The judges shortlisted over 200 entries, a record number, from 101 suppliers and resellers including other well-known channel businesses such as BT Wholesale, Talk Talk Wholesale, Giacom and Gamma.

Adrian Sunderland, Jola's CEO, commented, “We are thrilled to win these awards and proud to sponsor the Mobile IoT Reseller categories. This is an incredible achievement, and I want to extend my thanks to our suppliers, partners, and amazing team for their continued support and dedication. It was a fantastic evening.”

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Topics: 4G, 5G, mobile data, Mobile Manager;

Jola Hosts Annual Partner Day at the Park Plaza in Westminster

Posted by Cherie Howlett on 26-Sep-2024 08:56:46

The Park Plaza was packed with Jola partners and prospects on 25th September 2024. Over eighty channel partners and prospects gathered to hear about Jola’s innovations and how these are creating high-recurring margin opportunities for resellers and MSPs. With legacy mobile and PSTN networks being decommissioned, there is no better time for the channel to sell mobile data.

Adrian Sunderland, Jola’s CEO welcomed partners and explained how Jola has built on carrier technology to create a secure network and unique solutions, that are easily packaged, sold and managed on Jola’s award-winning white-label portals. Jola’s CSO, Lee Broxson highlighted increasing customer demand across key verticals for innovative mobile data solutions, from digital signage to tracking devices. Ben Merrills, Jola’s CTO spoke about how products are designed, developed and tailored to meet the exact needs of end users whilst delivering high recurring margins for resellers. He teased products launching soon such as managed Teltonika routers, 5G eSIMs delivered via QR codes and satellite connectivity solutions. Magnus Wright, Jola’s Head of Sales explained key case studies in each vertical market and how Jola helps partners find and win these deals to help grow their businesses. Guests were invited to enjoy a networking lunch with the Jola sales team to start the discovery process and uncover deals partners are most likely to win.

Adrian Sunderland, Jola CEO, commented, “This was our largest partner event to date, reflecting the current surge of interest from the channel on mobile data. Established Jola partners have increased the value of their businesses and added millions in recurring margins over the last few years. The market is still growing and every MSP and reseller should have a mobile data proposition. We had great feedback on all of our speakers.”

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Topics: 4G, mobile data

How is the IoT market changing?

Posted by Cherie Howlett on 25-Sep-2024 13:06:57

The IoT market used to be the preserve of a small number of IoT specialists and the IoT departments inside the Mobile Network Operators. IoT applications were limited to some mega-scale consumer-focused services and B2B remote sensing services focused on specific vertical markets, such as utilities.

Almost every business can benefit from IoT with thousands of different applications being available off the shelf.  The public cloud providers such as AWS and Azure complement these with mature and secure IoT development environments allowing organisations to develop their bespoke solutions.

What IoT solutions are in demand?

Some of the most popular IoT solutions that we find our resellers are involved in are vehicle telemetry and tracking, connected security and fire systems, machine monitoring, asset tracking, smart healthcare and smart city applications.

What opportunities are available to the Channel around the IoT?

There is no reason why the channel can’t be involved in any type of IoT opportunity by partnering with the right suppliers.  Jola provides IoT connectivity, IoT hardware and IoT solutions through our 1400 channel partners.  Where we don’t have all the elements required for an end-to-end solution we can help direct a reseller to the vendor partner that can provide the missing pieces of the puzzle.

With IoT connectivity, the most common requirement is for multi-network un-steered SIMs to provide resilience and the best coverage. Typically, mobile operators cannot provide these themselves. The channel has the opportunity to provide the right SIM for its customers without being tied to any single mobile operator’s network footprint or product portfolio.

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Topics: IoT

Mental Health Awareness

Posted by Cherie Howlett on 18-Sep-2024 13:51:53

Awareness and support for mental health has improved over the last few years. Organisations like Jola are inclusive and diverse. They provide all employees with private medical care and support for physical and mental conditions. Employees need to feel supported and valued within a business and channel businesses benefit from strong relationships with an experienced and successful team.

At Jola, we provide a safe environment for the neurodiverse and check in with them regularly. As a business, we provide confidential counselling and encourage holidays and social interaction with our team, such as family fun days and team nights out. 

About Jola

Jola is an award-winning, channel-only supplier of business communications specialising in mobile data SIMs. We are a global eSIM MVNO, providing innovative IoT and mobile data solutions to MSPs, ISPs, IT support companies and telecommunications resellers.

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Topics: Business

Seamless Communications

Posted by Cherie Howlett on 11-Sep-2024 12:23:50

Integrations are important as they help businesses to improve performance, reduce costs and enhance customer relationships. UC improves productivity with simple click-to-call users when they are available and helps teams collaborate. Common integrations are Microsoft with Cisco and common CRM software.

Partners successful in this area are looking at how their businesses interact with customers and how this can be enhanced using unified communications. Vendors can help by identifying key use cases highlighting unique solutions to common problems.

Selling the benefits

According to Metrigy Research, companies that utilise integrated UC and CC solutions from a single vendor reported a nearly 100 per cent revenue increase, a 14 per cent cost decrease, a 57 per cent customer ratings improvement, and a 37 per cent agent efficiency improvement. 

By reducing the time spent switching between different communication platforms, UC allows employees to focus more on their tasks. With real-time sharing capabilities, employees can seamlessly connect from any location and device with an internet connection. This flexibility enables remote work, and international collaborations, and fosters a work-from-anywhere culture.

Unique, cost-effective managed solutions are the key to success for channel partners trying to win new business. End-users buy from suppliers they trust, who are responsive to their needs. Being a one-stop-shop for all of their requirements is important as is working with an aggregator.

Future

At the moment, the UC collaboration experience is all based on two dimensions video and screen sharing.  However, we already see our SIMs being used in Augmented Reality (AR) and Virtual Reality (VR) applications in specialist industries with purpose-built tools and devices.  However, companies such as Microsoft, Apple and Google are investing heavily in AR and VR for both consumers and businesses.  This combined with the widespread availability of 5G makes me think it won’t be too far away before the UC and Collaboration tools that we use every day start to open up AR and VR for widespread B2B use.

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Topics: Business

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