Jola Cloud Solutions' Blog

Whilst the tracking of assets remains crucial, smart transport networks are now delivering substantial benefits to passengers, operators, and local authorities. Urban services are becoming more efficient, effective, and safe.

End-to-end solutions within the industry leverage advanced technologies like 4G routers and cameras. Tracking systems for trams, buses, and trains are becoming more sophisticated, accurately estimating and advertising arrival times while factoring in potential delays. These solutions often rely on 4G data SIMs, some with a fixed IP or delivered via a secure Private APN.

Warehouses are increasingly adopting these solutions not only to stay competitive but also to realise significant benefits in terms of manpower savings and cost reductions. The advent of 5G is further empowering companies, even in rural locations, to adopt new technologies that streamline and enhance workflow tracking.

What do MSPs need from suppliers in this sector?

In serving the evolving needs of the transport and logistics sector, resellers and Managed Service Providers (MSPs) need to offer choice and control. A wholesale supplier with a diverse range of connectivity options, from single to multi-network to Fixed IP, is essential. Many MSPs have established robust relationships within this sector, understanding the challenges faced and proposing customised solutions.

End-users require continuous connectivity and control over their data usage to prevent data overage charges. Jola’s partners play a crucial role in managing global SIM estates through Mobile Manager, providing real-time data usage insights, alerts bolt-ons, and data pools. These tools enable efficient monitoring of usage, preventing bill shock. Additionally, the use of mobile data networks expedites start-up processes, eliminating delays associated with lengthy fixed-line installations.

What are the key challenges for MSPs in this market?

Service providers, without the assistance of an intelligent aggregator, encounter several challenges in the 4G landscape. Firstly, varying network strengths in specific locations necessitate relationships with multiple network providers. Secondly, the absence of data usage tracking leaves devices susceptible to high overage charges when exceeding monthly allowances. Thirdly, there is a crucial need for a secure channel for transmitting financial data.

Cost-effective multi-network SIMs, coupled with an online ordering and management portal, address these challenges. Portals which facilitate data usage tracking, enable the setup of usage alerts, and allow for the retroactive application of bolt-ons ensure data costs are controlled. Data pools provide the flexibility of sharing data across multiple SIMs, while buffer pools eliminate high data overage charges. Furthermore, the utilisation of Private APN networks enhances security by facilitating the encrypted transmission of data across a private mobile network.

Education

The channel educates businesses to adopt new technologies and find smarter ways to solve problems. We highlight products being switched off, such as 3G and PSTN, to help companies prepare with improved, more cost-effective solutions.

New Technologies

With technologies being switched off and the current economic climate, demand for cost-effective, managed mobile data solutions from the channel has never been as high. We are seeing an exponential rise in demand for SIMs, not only for use in 5G/4G routers, pre-Ethernet connectivity and Ethernet back-up but also for digital signage, monitoring and smart devices.  Resellers, manufacturers and service companies are finding new uses for mobile data daily, and as we accelerate towards 5G, this is unlikely to slow down.

Marketing is key

Companies need to know their target audience, requirements, buying habits, competition and unique selling points. Businesses need a multi-touch marketing strategy to reflect common problems and highlight unique solutions. It is important to be visible on and offline. Your website needs to be visible in searches for your audience, your content should be clear, and your call to action should be easy. Be where your buyers are. By joining local trade associations, winning and promoting opportunities won in the local area and delivering a constantly reliable and excellent service.

The Channel

Our partners pride themselves on excellence and trusted relationships with their customers. They understand their unique requirements and deliver what they say they will when they say they will. Being local, they can spend time with customers face-to-face in their offices, offering personalised support that the competition cannot compete with.

MSPs and resellers partner with aggregators and experts in their fields to allow them to deliver the widest range of solutions at the best possible prices. They look for partners with automated portals so they can retain control of their customer experience.

Suppliers

Channel-only suppliers are only successful if their resellers are successful. As a result, the best channel-only suppliers will have a tried-and-tested go-to-market programme to help resellers be successful as quickly as possible. Jola partners benefit from our MRG™ programme, a proven process for targeting and closing opportunities, maximising customer satisfaction.

During lock-down businesses were forced to make remote working available for all employees very quickly. Jola helped partners supply mobile data solutions to suit every requirement. Since then, we have seen a rise in the use of cloud-based, collaborative software, such as Microsoft Teams for seamless hybrid working. A focus on communication and collaboration is required to support this. 

Hybrid working has many benefits. For employees, they don’t need to battle the traffic every day and can manage their workload effectively.

Many of our employees work in the office a couple of days a week to facilitate wellbeing, social lunches and informal meetings. This encourages cross-departmental team building and problem solving. We are conscious of employee burn out and encourage regular coffee breaks and lunchtime walks wherever they work.

Being in the same room for key meetings is also useful to ensure every participant is fully engaged and not distracted by someone at the door or urgent emails coming in.

New starters can feel a little isolated. It is useful when starting a new job to be in the office to build relationships with key departments to know who to go to with any issues and who can support them in their role. Corporate culture is hard to learn remotely when you are not living and breathing it in the same office as your colleagues.

At Jola, we work with with our partners to build differentiated propositions to facilitate hybrid working. We help partners to create a compelling proposition, highlighting how it uniquely solves the problem and the current and future benefits.

Jola is a founding member of the Big Goal, an initiative dedicated to addressing youth homelessness through the transformative power of football. The Street Soccer Foundation, a nationally acclaimed charity, are tackling youth homelessness with the support of clubs across the Premier League and English Football League (EFL) by equipping individuals with the skills they need for a brighter future.

The Big Goal, known for its holistic approach to youth development, aligns with Jola's commitment to fostering positive change and community well-being. By supporting the Big Goal, Jola aims to make a lasting impact on the lives of young people. This month Jola’s football team took part in a charity football tournament in Derby.  They played well, showing great teamwork and spirit but missed out on qualifying for the national finals.

Rob Stevens, Jola’s COO, commented “Football is a big part of my family life, providing a fantastic way to engage with young people in the local community. The Channel has a responsibility to help overcome challenges faced by our young people, and the Big Goal was set up for that purpose. We focus on imparting valuable skills, aiding in education, upskilling, inspiring, and ultimately changing lives for the better.”

Good company culture comes from the top. It’s a shared belief system that everyone works to, is recognised for and rewarded against. It is a shared ethos, absorbed and replicated by the team. Culture is consistent and managed like every other aspect of the business.

At Jola, we built the business from the ground up. The founders had all worked together previously with a shared ethos. We put our partners first. We do what we say we will do and hold each other accountable, to build trusted relationships. We set challenging goals and plan to exceed them. We respect our employees, partners and suppliers.

Issues can be easy to spot if you measure employee and partner satisfaction. Understanding the values and how they relate to the success of the business, is key.

Challenges to consistent corporate culture

Working from home has impacted the speed of culture adoption. In the office, you see how the team interacts and solves problems. New employees get the chance to adopt the same behaviours. Remote working has made managing culture more challenging. Clear communication, positive feedback and mentoring have helped our culture to grow with the business.

About Jola

Jola is an award-winning, channel-only supplier of business communications, specialising in mobile data SIMs. We are a global eSIM MVNO, providing innovative IoT and mobile data solutions to MSPs, ISPs, IT support companies and telecommunications resellers.

In the annual partner satisfaction survey, Jola scored a Net Promoter Score of 63 up from 55 last year. This score is categorised as ‘great’, with 48% of Jola partners giving them 10/10 and 93% scoring them 7 or higher. In the comments, Jola partners praised Jola’s wide portfolio of differentiated products, new ultra-competitive pricing, real-time portals, helpful people and professional service.

Adrian Sunderland, Jola’s CEO, commented, ‘I am delighted with our NPS score and the feedback we have received from partners. We have over 1500 resellers choosing Jola as their preferred mobile connectivity supplier. Our relentless product development continues with a list of unique products you can’t buy from anyone else, designed to help partners differentiate and win bigger deals. We continue to grow and invest in people, products, platforms and processes. We have a fantastic team dedicated to supporting our growing partner base and it was great to see so many of them named in the survey.”

Adrian Sunderland, Jola’s CEO, led a team of seven in a 100-mile charity bike ride from Derby to Skegness on Saturday 17^th May 2025. He raised over £38,000 for the Derbyshire Children’s Holiday Centre and Derby Kids’ Camp. To find out more about the charities, please click here.

Adrian Sunderland commented, “As many of you know, this is no real hardship because I love riding my bike and it’s for a great cause. Derbyshire Children’s Holiday Centre and Derby Kids Camp provide some of the most disadvantaged and deserving children with opportunities and experiences they would otherwise be unable to access. To donate to this wonderful cause, click here: https://www.justgiving.com/page/team-jola-skegvegas25”

Having a supplier you trust, who understands the market and provides live examples, gives the customer confidence.

Jola has over 1500 partners selling mobile data solutions to vertical markets such as retail, transport and logistics, security and the public sector. We have SIMs in digital signs, ticketing systems, CCTV cameras, ANPR cameras, alarm systems and tracking and recording devices.

Resellers can significantly build traction in a specific vertical market by creating case studies illustrating how they have resolved issues within that sector. You will appear more credible and achieve greater success in a vertical market when you can discuss how you have assisted others in that area.

Retail

Supermarkets, clothes shops and bus and train stations are investing in digital signage solutions. Digital advertising boards require 24/7, reliable connectivity that can be rapidly deployed. Typically the advertising screens belong to a third party who needs a mobile broadband solution they control and manage across multiple sites.

Security

Security specialists are investing in mobile broadband in rural locations, where 4G/5G speeds are fast and fixed-line services are slow. 4G CCTV is growing in popularity, as it doesn’t require direct power or a WiFi connection. 

4G/5G CCTV

Data SIMs with static IP addresses within 4G or 5G routers allow users to access their CCTV camera footage when fixed-line connectivity is unavailable. An external antenna can increase signal strength and routers are generally pre-configured for a plug-and-play solution, that works in every location.

Security specialists require access to a wide range of cost-effective, large data packages on short-term contracts. They need a supplier to send out SIMs and pre-configured devices on time, with a portal they can manage their entire SIM estate.