--- title: When is more, less? description: Choose a technology partner that helps you to differentiate image: https://info.jola.co.uk/hubfs/Screen%20Shot%202017-03-09%20at%2021.27.19.png --- - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/)   [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/) - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) # Jola Cloud Solutions' Blog ## [When is more, less?](https://info.jola.co.uk/blog/when-is-more-less) Posted by [Andrew Dickinson](https://info.jola.co.uk/blog/author/andrew-dickinson) on 09-Mar-2017 21:30:12 Find me on: [LinkedIn](http://uk.linkedin.com/pub/andrew-dickinson/0/a29/336) - [Tweet](https://twitter.com/share) The hosted voice market has become extremely competitive but resellers can avoid joining the ‘race for the bottom’ on price by choosing a technology partner that helps them to differentiate. Very few suppliers understand the needs of both their channel partners and* their* end business customers. **More for less** A good example is handsets. With thousands of devices capable of being connected to cloud voice systems, businesses are looking for help to select models that exactly meet their requirements at the right price. A Polycom VVX 600 costs around £100 more than the VVX 411 but if your staff need to use a headset it can work out cheaper. This is because the VVX 600 is Bluetooth enabled so compatible with hundreds of devices. A good quality monaural Bluetooth headset costs less than £20, compared to around £200 for a good quality wired headset. In addition, it has the benefit of not being tethered to the desk phone, giving users the freedom to roam around the office. ![Screen Shot 2017-03-09 at 21.27.19.png](https://info.jola.co.uk/hs-fs/hubfs/Screen%20Shot%202017-03-09%20at%2021.27.19.png?width=320&name=Screen%20Shot%202017-03-09%20at%2021.27.19.png) The team at [Jola](http://www.jola.co.uk) has many years’ experience selling through channel *and *to SMEs, with published papers and research on business buying behaviour. We help our partners with the best questions to ask to uncover needs and gain an advantage, without having to resort to discounting. Our products are based on best-of-breed choices, we automate everything to keep cost down and reduce errors and our pricing to channel is some of the keenest in the industry. 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