Jola Cloud Solutions' Blog

A recent SIR report revealed that in the majority of cases SMEs are asking their IT support company for advice when considering hosted solutions. This is probably because after a voice reseller supplies a PBX they often have little to do with the SME except to supply new handsets and fix the occasional issue. The data company on the other hand is often ‘embedded’ with their customers; patching servers, installing software and supporting their desktop hardware and applications. Most SMEs would not dare run anything (like hosted telephony) over their LAN without first consulting with their IT support company. Another channel to watch out for is mobile. These guys often have thousands of SME end users and, in a saturated and competitive market, they are keen to find something else to sell them. With teams of well trained and hungry sales people and with no legacy base of ‘tin’ to protect they are quickly building large bases of hosted telephony seats.

This question was recently asked on a panel at Convergence Summit South. Most of the panellists (four of which had Broadsoft platforms) talked about features and pricing. The resulting questions from an audience of mostly resellers made it clear that the panellists had only further confused them. If resellers and dealers are having problems differentiating between offerings then maybe its no wonder that a recent market report shows 60% of SMEs are too.

Research last year from SIR indicated that the majority of SMEs sought advice from a trusted supplier before buying business communications solutions. Further, they will usually research the web and get a quote from a well known carrier (often BT) before they end up buying from an existing supplier. It is very rare for a reseller to be competing against other resellers in the 10-100 employee market and when it happens the incumbent usually wins (unless they have messed up the relationship).

IT and telecommunications suppliers

A recent survey by SIR suggested that half of SMEs would talk to their local IT supplier when considering communications purchases however very few of them sell and support the products their customers are interested in. The rest turn to their telecommunications providers who are ahead of the game in many ways already supplying internet connectivity and traditional and hosted telephony.

IT Support companies spend a lot of their time talking to their customers about something that isn't working properly. They work to ensure things don't break and then fix them if they do. The time they spend on site and the importance of IT to their customers means that they are usually trusted more than any other supplier. Surveys have shown that SMEs favour buying cloud-based solutions from suppliers with an IT/data background, however few IT Support companies sell cloud voice or the quality connectivity required to enable it. 

So why should you consider broadening your IP portfolio to include connectivity and VoIP?

1. SIM-only

JolaMobile is a SIM-only service. By not including a handset you get a much better deal - prices start at £9.50 per month.

2. Monthly contracts

By moving to JolaMobile SIMs you can keep all your employees on the same cancellation period - 30 days as Jola offers monthly rolling contracts.

10 reasons to partner with Jola

1. We have over 15 years' experience running a channel ISP
2. We have access to all the major network operators
3. Our prices are really competitive
4. We have the best deal on Broadsoft hosted voice seats and Vodafone SIMs
5. We have an easy quoting tool for access to all options and prices in minutes

BT Retail has conceded that hosted telephony is a viable alternative to on-premise telephone systems by launching BT Cloud Voice through their direct channels and their local business franchises. Another Broadsoft-based offering, this is good news for their competitors because BT will boost demand through generic advertising and by the fact that they have ‘legitimised’ the product. However they will also be a significant competitor so here a five things you might need to know when you inevitably meet them in the market.

Are you looking for the best deal on Broadsoft hosted voice solutions?

Do you have a demand for hosted voice? Are you looking for a reliable Broadsoft partner?

Jola is a channel-focussed business communications supplier and our hosted voice offering is called JolaPhone.

Proposition to resellers

Premium Broadsoft seat, UK calls and a Polycom handset from £9.70 per month (price to you)

How to generate leads for hosted voice and internet connectivity

Getting started

You have signed up with a supplier such as Jola for hosted voice solutions. What next?

Step 1

Add the new products and services to your website. List them under products, provide an overview of the services and if appropriate add a download to further information. Think about key words and phrases in your web content. Contact your supplier for help with text and graphics. Ensure you have a data capture box so that interested parties can submit their details for further information. Forward these leads to your sales team for immediate follow up.

1. Do you want a hosted or traditional business telephone system?

Technology savvy customers will already be considering the benefits of hosted telephony over a traditional phone system. To make your decision consider the following:

Reliability - you need to be able to make and receive calls during business hours with no issues. Research the underlying technology, the uptime guarantees and disaster recovery options. Some hosted solutions allow you to use mobile devices as desktop phones and make and forward calls remotely to ensure business continuity.