Jola Cloud Solutions' Blog

Cherie Howlett

Cherie has over 15 years’ experience in IT marketing and was promoted to Head of Marketing for MDNX post purchase of Griffin. She was Marketing Manager for 5 years and Head of Marketing for Griffin for 2 years setting up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions. During her time at Griffin, the company won 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award and 1 Channel Expo award. Cherie built brand awareness in the channel from 0% to 95% using an integrated strategy consisting of online, print, electronic and face to face marketing. Cherie had previously spent 2 years in a Marketing Manager’s role at Pipemedia before it sold to Business Serve in 2006. At Pipemedia she built a VoIP brand called PipeCall using a combination of PR, direct marketing and an online ordering and provisioning portal with plug and play hardware and electronic point of sale units. Cherie’s early career was in International Marketing working for software house AceCad Software and IBM in the European sales division.

Recent Posts

Why are IT Support companies starting to sell mobile SIMs?

Posted by Cherie Howlett on 18-Aug-2015 16:23:00

To become a one-stop-shop

The mobile market is saturated and mobile companies are taking on specialists to sell IT Support, connectivity and cloud products into their bases. For the SME a converged solution finally makes the one-stop-shop proposition attractive and suppliers that don’t have a complete solution risk exposing core business to new competitors.

Demand for SIM-only deals is increasing in the SME market

Following consumer behaviour, the business market in the UK is finally breaking the link between airtime and handsets. Leasing is now available for handsets and SMEs are moving to SIM only contracts - either using existing handsets or leasing new ones separately. With no base of legacy term contracts to protect this is an ideal time to get into the mobile market.

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Topics: Mobile

Why are manufacturers upgrading their Internet connection?

Posted by Cherie Howlett on 18-Aug-2015 12:39:00

Textile manufacturers in rural areas are upgrading their internet connections to leased lines for faster speeds and increased security. Those with ERP software found leased circuits met their requirements.

Reason 1 - Faster speeds

Copper broadband is limited to 24Mb/s, fibre broadband offers up to 80Mb/s and Ethernet circuits offer up to 100Gb/s. The more manufacturers use their internet connection the more important speed becomes. 

Reason 2 - Cost reduction

The cost of leased lines has reduced in recent years due to increased competition in the market and the introduction of lower cost technologies such as fibre Ethernet. In addition many SMEs have taken advantage of the government's BDUK voucher scheme which is funding internet upgrades in many UK cities.

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Topics: Internet

Why are car dealerships switching to SIM-only contracts?

Posted by Cherie Howlett on 17-Aug-2015 18:12:00

There has been a rise in demand for SIM-only contracts in the car industry but what is driving this demand?

The industry

It has been widely published that new car sales have risen at their fastest rate for nine years, which seems to indicate that car dealerships selling new cars are enjoying a bit of a boom, so why the switch to SIM-only contracts?

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Topics: Mobile

With remote working apps can you ever switch off?

Posted by Cherie Howlett on 17-Aug-2015 16:35:26

Remote working

A customer emailed in with a suggestion for our leased line quoting tool last week. I looked into it and thought it would really benefit the base so sent it to our MD. He was on holiday with his family in France, yet quickly approved it on his mobile phone. I then got onto our web developer who was on holiday with his girlfriend in Norway who picked up the email on his tablet and responded with his action plan and timescales. With work email on so many of our devices we take away with us can we ever really switch off?

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Topics: Dealer

Keep the phone you love on a SIM-only deal

Posted by Cherie Howlett on 17-Aug-2015 16:11:00

Vodafone has been advertising their 'Break-free - go SIM-only' campaign for a while to residential customers, but did you know that they are also offering the best SIM-only bundles for businesses too?

  • Choose the amount of standard UK minutes you need - unlimited is available as an option
  • Add minutes to non-geographic numbers - very useful for business customers
  • Choose the amount of texts - unlimited again if you like
  • Choose the data you need - up to 10GB
  • 30 day contracts across all bundles
  • 4G as standard
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Topics: Mobile

Why are recruitment agents using hosted voice?

Posted by Cherie Howlett on 27-Mar-2015 13:24:53

According to the Recruitment Industry Trends survey the recruitment industry generated £28.7 billion turnover last year a rise of 8.2% on the previous year. 91% comes from temporary contracts, which I thought was a sign of the times. The industry is growing and looking to hosted voice to support this growth, but why?

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Topics: Hosted telephony

How can start up companies benefit from the cloud?

Posted by Cherie Howlett on 27-Mar-2015 13:18:39

According to a recent article in the Telegraph, start-up activity is on the rise. 49% of small businesses reported setting up their business with less than £2000 and one in ten companies started with no funding at all. So with no money in the pot how are these businesses communicating with their customers and growing?

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Topics: Cloud

How are security services companies benefiting from the cloud?

Posted by Cherie Howlett on 27-Mar-2015 13:16:07

Security service companies such as home alarm fitters are turning to the cloud to host their phone systems, but why?

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Topics: Hosted telephony

Global cloud analytics market to grow 26% by 2019

Posted by Cherie Howlett on 16-Feb-2015 19:47:07

Data analytics and cloud computing, two of the hottest IT trends of the moment, are combining to fuel growth in the cloud analytics market, new figures have suggested.

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Topics: Cloud

What are start-ups using for their hosted telephony?

Posted by Cherie Howlett on 13-Feb-2015 13:50:33

Starting a business is exciting. It is you, your business plan, your investment and in many cases a few trusted and experience staff members. Money is tight and the focus is bringing in early revenues to stay in the black and grow as planned.

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Topics: Hosted telephony

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