Jola Cloud Solutions' Blog

Cherie Howlett

Cherie has over 15 years’ experience in IT marketing and was promoted to Head of Marketing for MDNX post purchase of Griffin. She was Marketing Manager for 5 years and Head of Marketing for Griffin for 2 years setting up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions. During her time at Griffin, the company won 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award and 1 Channel Expo award. Cherie built brand awareness in the channel from 0% to 95% using an integrated strategy consisting of online, print, electronic and face to face marketing. Cherie had previously spent 2 years in a Marketing Manager’s role at Pipemedia before it sold to Business Serve in 2006. At Pipemedia she built a VoIP brand called PipeCall using a combination of PR, direct marketing and an online ordering and provisioning portal with plug and play hardware and electronic point of sale units. Cherie’s early career was in International Marketing working for software house AceCad Software and IBM in the European sales division.

Recent Posts

Best deal on Broadsoft hosted voice

Posted by Cherie Howlett on 29-Sep-2015 15:37:00

Are you looking for the best deal on Broadsoft hosted voice solutions?

Do you have a demand for hosted voice? Are you looking for a reliable Broadsoft partner?

Jola is a channel-focussed business communications supplier and our hosted voice offering is called JolaPhone.

Proposition to resellers

Premium Broadsoft seat, UK calls and a Polycom handset from £9.70 per month (price to you)

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Topics: Hosted telephony

How to generate leads for hosted voice and internet connectivity

Posted by Cherie Howlett on 29-Sep-2015 15:25:00

How to generate leads for hosted voice and internet connectivity

Getting started

You have signed up with a supplier such as Jola for hosted voice solutions. What next?

Step 1

Add the new products and services to your website. List them under products, provide an overview of the services and if appropriate add a download to further information. Think about key words and phrases in your web content. Contact your supplier for help with text and graphics. Ensure you have a data capture box so that interested parties can submit their details for further information. Forward these leads to your sales team for immediate follow up.

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Topics: Hosted telephony

5 things to consider when choosing a new business telephone system

Posted by Cherie Howlett on 25-Sep-2015 13:11:13

1. Do you want a hosted or traditional business telephone system?

Technology savvy customers will already be considering the benefits of hosted telephony over a traditional phone system. To make your decision consider the following:

Reliability - you need to be able to make and receive calls during business hours with no issues. Research the underlying technology, the uptime guarantees and disaster recovery options. Some hosted solutions allow you to use mobile devices as desktop phones and make and forward calls remotely to ensure business continuity.

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Topics: Hosted telephony

Make cloud adopters your customers

Posted by Cherie Howlett on 10-Sep-2015 17:56:00

According to Market Monitor the market for cloud computing services such as cloud voice will grow at a rate of 36% every year and revenues will be just shy of £12.7bn by 2016. A large percentage of this growth is coming from SMEs being driven by a number of different factors:

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Topics: Hosted telephony

Are your customers having problems with their Internet connection?

Posted by Cherie Howlett on 10-Sep-2015 13:45:00

Are your customers being held back by poor performance or poor reliability of their broadband?

Low bandwidth, high latency and packet loss can cause many applications such as voice over IP (VOIP) and video conferencing to be unusable. Customers that have checked only with BT often feel that there is nothing to be done.



Few people realise that BT Openreach don’t supply a broadband or leased line service directly to end users. Their customers are service providers that use them for the ‘last mile’ of connectivity services they sell.  

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Topics: Internet

Six reasons why cloud voice is taking off;

Posted by Cherie Howlett on 04-Sep-2015 13:27:00

1. Reliable connectivity is cheaper

The biggest barrier to cloud-based telephone systems has been broadband because voice traffic is intolerant to varying speeds and congestion. This issue, coupled with the ‘best-effort’ nature of broadband technologies, has given hosted voice a bad start and a bad name. Now that companies can buy fibre broadband and a dedicated 20Mb leased line for £199 per month they are starting to use it.

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Topics: Hosted telephony

4 reasons to sell fibre broadband

Posted by Cherie Howlett on 25-Aug-2015 13:28:00

1 - Your customers want faster broadband - why not get it from you?

The first company to deliver internet connectivity into a business will often retain that customer as they upgrade their connectivity and move into hosted applications. If you are a business supporting SMEs, internet connectivity is a great first product and a good platform to upsell additional services from.

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Topics: Internet

Will converged networks impact my business?

Posted by Cherie Howlett on 24-Aug-2015 16:05:00

As the amount of voice traffic carried over the Internet increases, we are seeing both pros and cons to moving to a converged data network in the SME market, but will this affect SME suppliers such as IT support services and business telecommunications providers?

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Topics: Internet

How can we support SME growth?

Posted by Cherie Howlett on 19-Aug-2015 14:21:00

SME growth

According to the latest Small Business Research Report 2015 from Exemplas 40% of SMEs reported an increase in sales turnover on the previous year of trading and 73% plan to grow their business in the next two to three years. As suppliers to this market how can we support their growth?

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Topics: Dealer

Why are IT Support companies starting to sell Internet connectivity?

Posted by Cherie Howlett on 18-Aug-2015 16:27:27

Increased competition

As more companies enter the market IT support for the SME market is becoming increasingly competitive. It is hard to win new business so there is a focus on providing excellent service to existing customers. One way to win new business especially with local start-ups is internet connectivity. The first company to sell connectivity into a business will retain that customer as they upgrade their connectivity and move into hosted applications. If you are a business selling to SMEs, connectivity is a great first product and a good platform to upsell additional support services from.

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Topics: Internet

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