Jola Cloud Solutions' Blog

Cherie Howlett

Cherie has over 15 years’ experience in IT marketing and was promoted to Head of Marketing for MDNX post purchase of Griffin. She was Marketing Manager for 5 years and Head of Marketing for Griffin for 2 years setting up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions. During her time at Griffin, the company won 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award and 1 Channel Expo award. Cherie built brand awareness in the channel from 0% to 95% using an integrated strategy consisting of online, print, electronic and face to face marketing. Cherie had previously spent 2 years in a Marketing Manager’s role at Pipemedia before it sold to Business Serve in 2006. At Pipemedia she built a VoIP brand called PipeCall using a combination of PR, direct marketing and an online ordering and provisioning portal with plug and play hardware and electronic point of sale units. Cherie’s early career was in International Marketing working for software house AceCad Software and IBM in the European sales division.

Recent Posts

3 ways to win with customers

Posted by Cherie Howlett on 19-Jan-2016 16:28:18

Jola Partners rarely spend money on traditional marketing, prefering to communicate with customers and prospects directly online. We have identified three of their best habits used to win with customers online - both prospective and existing.

1. The truth will out

You have to be honest about what you are doing. If you are selling don't pretend you are having a conversation, as people will always smell a rat. Great marketing is built on truth and the truth will always out. Customers will make up their own minds. You have to listen to the online conversation and often endure it. It is nice when customers give you a glowing reference but sometimes you need to see and hear the negative and address it.

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Topics: Dealer

2015 for SMEs and opportunities for 2016

Posted by Cherie Howlett on 13-Jan-2016 17:54:20

2015 was a surprisingly good year for small businesses. What opportunities will 2016 bring?

In 2015

The economy was one of the strongest in the G7
Despite the headwinds of fiscal austerity and collapsing commodity prices, Britain remains one of the fastest growing large economies in the world. The latest OECD forecasts put Britain level-pegging with the USA at 2.4 per cent real annual GDP growth, creating a robust environment for business growth.

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Topics: Cloud

6 ways to speed up your internet connection

Posted by Cherie Howlett on 13-Jan-2016 17:30:52

Having a below-average connection speed can affect productivity. If you are tired of taking an unnecessary amount of time out of your day in order to load web pages or you just want to pre-emptively avoid having slow connections, then here are some tips to speed up your internet connection.

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Topics: Internet

Can telecoms learn from leading leisure companies?

Posted by Cherie Howlett on 23-Dec-2015 09:57:41

It is Christmas week. Many of us are packing up our suitcases and getting ready for a well-earned Christmas break. Those running their own businesses will pack their laptop and keep an eye on their emails often with the odd complaint from a family member.

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Topics: Hosted telephony

Looking for a new smart phone for your business?

Posted by Cherie Howlett on 09-Dec-2015 13:18:37

Here are a few pointers to help you get started.

How much do you want to spend on a new smart phone?

The cost of flagship phones seems to increase year on year however if you don’t need the latest model you may find you can purchase a good smartphone for around £150. If you do have a big budget you could consider top of the range show-stoppers like the iPhone 6S or LG G4 however there are some great models like the 4G-enabled Motorola Moto E (2015) available at the fraction of the cost.

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Topics: Mobile

Yealink W52P DECT Phone Review

Posted by Cherie Howlett on 08-Dec-2015 13:15:42

The capabilities of wireless IP phones have advanced since the first DECT standards were introduced by ETSI in 1992. IP DECT phones enable you to take advantage of VoIP technology with the added ability to roam from a single location. They are ideal for those constantly on the move from their desk such as warehouse operatives. We review the Yealink W52P DECT phone solution below.

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Topics: Hosted telephony

PolyCom VoiP Phone Review

Posted by Cherie Howlett on 03-Dec-2015 12:35:54

Summary
The VVX310 and VVX410 Polycom VoiP phones are easy to use and solid workhorses for employees in any kind of business. The VVX500 model is a higher-end phone in the line-up and represents the latest in VoIP phone technology. These phones are sharp looking, high-tech and are reflective of Polycom's leadership in the marketplace. This series of Polycom phones will serve businesses well and take advantage of everything business VoIP has to offer.

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Topics: Hosted telephony

Best Premium Broadsoft Bundles

Posted by Cherie Howlett on 02-Dec-2015 13:26:57

If you are looking for the best Premium Broadsoft bundles in the marketplace you may want to consider Jola. Jola has recently launched three new bundles which include a Premium licence and a leading Polycom handset.

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Topics: Hosted telephony

Conferencing apps review

Posted by Cherie Howlett on 25-Nov-2015 11:15:23

Sometimes a phone call just isn't enough when it comes to communicating with colleagues and customers. If you want to share information without meeting face to face, conferencing technology can facilitate. Please find below a review of some leading conferencing apps on the market.

Fuze Meeting Pro

For $69/ month workers can participate in meetings from every popular platform. It works particularly well for international businesses or businesses where a key members of staff travel. Fuze offers a basic but useful set of sharing tools. You can add content to the cloud at any point during the meeting to share on the screen or via a link. This virtual-meeting service can handle up to 12 video streams at once and has a visual chat feature for one-on-one side conversations. The video tool can display a variety of video file types, including HD video. 

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Topics: Cloud

How can scaffolders benefit from hosted voice?

Posted by Cherie Howlett on 23-Nov-2015 18:32:35

There are over 5000 scaffolding companies registered in the UK employing over 30,000 people according to IBISWorld’s Scaffolding Services market research report, conducted in December last year. The report suggests market revenues of over £3bn with no companies having a dominent market share. Why are so many switching to hosted voice?

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Topics: Hosted telephony

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