Adoption rates of hosted telephony are increasing as SMEs look to reduce the costs and complexities of business telephony. Here are the top three reasons why you may see deals go from 90% on the forecast to 5% at the last minute.
They are still in contract
They have reviewed potential suppliers, had a demo and were pleased with the proposal, but realised that they are still in contract with their existing supplier. There were significant cancellation charges, which is why the sale was lost. This puts the existing supplier in a good position to negotiate a reduction in fees by upgrading the system themselves and takes you out of the running. When quoting a new opportunity, it is important, to check the existing supplier contract for penalties to save everyone time.
Decided to stay with the old platform
Customers are resistant to change and although the financials make sense, the team may not be completely on-board with the perceived hassle of moving phone systems. It is important at this stage to understand the resistance and where it is coming from. If it’s the Office Manager for example, sit with him/her and talk about their day to day concerns and see if you can allay fears. Demonstrate new functionality to encourage advocates rather than resistors. Ensure the new system meets all the requirements of the old system and involve the right people in the changeover process and the deal could be salvaged.