Jola Cloud Solutions' Blog

Cherie Howlett

Cherie has over 15 years’ experience in IT marketing and was promoted to Head of Marketing for MDNX post purchase of Griffin. She was Marketing Manager for 5 years and Head of Marketing for Griffin for 2 years setting up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions. During her time at Griffin, the company won 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award and 1 Channel Expo award. Cherie built brand awareness in the channel from 0% to 95% using an integrated strategy consisting of online, print, electronic and face to face marketing. Cherie had previously spent 2 years in a Marketing Manager’s role at Pipemedia before it sold to Business Serve in 2006. At Pipemedia she built a VoIP brand called PipeCall using a combination of PR, direct marketing and an online ordering and provisioning portal with plug and play hardware and electronic point of sale units. Cherie’s early career was in International Marketing working for software house AceCad Software and IBM in the European sales division.

Recent Posts

What is FTTP?

Posted by Cherie Howlett on 29-May-2018 15:17:43

FTTP is Fibre To The Premises. Unlike ADSL and FTTC, FTTP does not use a copper phone line, it uses GPON, (Gigabit Passive Optical Network) which is optical fibre to the premises. You do not need a telephone line for FTTP.

It is faster than FTTC and does not lose speed over distance. The speed you order is the speed you will receive, currently up to 330Mb/s, however, faster speeds may be available in the future.

New FTTP installations require an engineer, however migrations or second installations may not require a visit. Unlike FTTC, FTTP installations are all-day appointments.

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Topics: Broadband

I don’t have any IoT opportunities

Posted by Cherie Howlett on 23-May-2018 12:14:37

IoT as a phrase has the ability to both engage and turn off many readers. Internet of Things can be quite specialist and not something customers ring up for. That doesn’t mean however that there are not opportunities from IoT that you could be winning from within your customer base.

Our partners often feedback that IoT is not of interest to them, however as they learn more about the types of 4G data opportunities we are winning with partners, they often change their minds.

4G Data SIMs

Customers who measure or monitor equipment often already have IoT solutions using low consumption, mobile data SIM cards. Problems occur when mobile networks fail, at this point they turn to their IT/Telecoms providers for help.

We provided 4G data SIMs to a partner with a customer waiting to measure how long trains are cleaned for and how often they are cleaned. Jola provided over one thousand data SIMs to be installed into train cleaning equipment to do just that. We were able to displace the existing provider as our SIMs were multi-network with excellent monitoring.

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Topics: Mobile SIMs

Looking for a product that everyone seems to want, that is easy to sell?

Posted by Cherie Howlett on 23-May-2018 11:40:01

Consider 4G internet connectivity.

JolaNet 4G offers monthly data packages of up to 300GB. It is a managed 4G router with an integrated data SIM. Choose from a selection of data SIMs from O2, Vodafone and EE, as well as multi-network EU roaming SIMs and Fixed IP SIMs.

Control

The solution is managed by the Mobile Manager portal, which gives you the ability to view real-time data usage, set-up alerts, apply SIM-swaps, add bolt-ons and bar SIMs. Using Mobile Manager, you can maximise margins and eliminate overage charges.

The ZyXEL LTE3302 4G router provides wireless broadband connectivity over any available mobile data signal. The router comes with support for external antennas and will support 32 simultaneous Wi-Fi connections. You can rent the router on either a 12 or 24-month contract or choose to buy the router and pay monthly for monitoring.

Demand is growing for managed 4G solutions from businesses who; cannot get fast, fixed line services, who need a temporary solution until leased lines can be installed, and who need a cost-effective 4G back-up. The biggest benefit is the real-time data usage report you can view in Mobile Manager and auto bolt-on facility to eliminate bill shock. 

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Topics: Mobile SIMs, Mobile

The 4G Up-sell

Posted by Cherie Howlett on 30-Apr-2018 16:41:23

For companies that already sell internet services, back-up solutions are a natural up-sell. The challenge for resellers is that catastrophic failure often effects multiple services going into a building, so additional fixed line connections don’t guarantee business continuity.

Until now, the alternative, mobile data, has been slow and expensive with only dynamic IP options on offer. Customers have had to estimate the amount of data needed in the event of a primary failure and pay for it whether it is used or not.

With the introduction of 4G management portals for fixed IP SIMs and unique overage protection, 4G becomes a cost-effective alternative. Customers pay a small monthly fee for the back-up service and when the data fails-over, they pay for the additional usage, only for the period it was used.

Fixed IP Failover SIMs offer customers significant cost savings, due to the unique way they are managed. Data usage is monitored and additional data bolt-ons automatically added as required and removed again when the primary route is restored.

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Topics: Mobile

Slow spots

Posted by Cherie Howlett on 30-Apr-2018 14:12:13

According to a recent report by Ofcom, 90% of all UK premises (almost 26 million) can access up to 24Mb/s fixed line broadband, however there are at least 190,000 premises that can’t get 2Mb/s and 2.2 million premises that can’t get 10Mb/s. Locations with less than 2Mb/s broadband speeds are known as slow spots.

The problem

Businesses in areas of slow speed broadband cannot benefit from hosted applications (pay-per-month software, hosted online) such as office applications, telephony, CRM and accountancy packages. They rely on on-site solutions, which need to be serviced and are more expensive.

The solution

4G offers fast, reliable internet connectivity where it is available. The mobile carriers are advertising 90%+ UK 4G coverage, however speeds can vary. SMEs need to review all the mobile networks to see who has the best frequency, highest speed and lowest price to meet their requirements.

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Topics: Mobile

Looking for a mobile data aggregator?

Posted by Cherie Howlett on 26-Apr-2018 10:55:22

A mobile data aggregator partners with all the mobile carrier networks to provide the widest range of mobile data services, at the best possible pricing. Aggregators have one platform for ordering, monitoring and management.

Why do I need a mobile data aggregator?

Mobile data coverage is not universal. The networks use frequencies between 800Mhz and 2600Mhz. This means that the best network for a customer depends on their location, the device they are using and whether they are indoors or outdoors. Companies are looking for providers to meet an increasing demand for 4G services from SMEs. It is much easier to contract with one provider, with one portal, than it is dealing with multiple providers and platforms.

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Topics: Mobile

White label documentation at your fingertips

Posted by Cherie Howlett on 24-Apr-2018 21:43:55

Selling services to UK SMEs is rarely a nine to five occupation. When customers need information quickly, companies can’t afford to rely on third parties. They need access to answers fast. For core products this information is readily available. When launching new products, easy access to relevant information helps to influence decision makers, improve sales and reduce churn.

The Knowledge Base

Jola is a wholesale provider of hosted telephony, internet connectivity and 4G solutions to the voice and data channel. We created the Knowledge Base for partners to have 24/7/365 access to our product information, templates and guides in a white label format.

It is divided into product sections to make it easier to search for materials. Partners can re-brand ‘how to’ guides to help customers manage their own changes instantly. Guides are designed for both the employee and organisations to answer common set-up and provisioning questions such as; how do I set up busy lamp fields on my new handset? and how do I reset my Office UC password?

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Topics: Jola Cloud Solutions Ltd

Building a strong brand

Posted by Cherie Howlett on 18-Apr-2018 10:22:45

There are many ways to build a strong brand to positively influence your target audience and support sales. There are also a few things to avoid. Jola is a wholesale provider of hosted voice, internet connectivity and 4G solutions to the voice and data channel. We provide white-label services to help our partners build their own brands and increase the value of their businesses. Our top three tips on building a strong brand are as follows;

Naming

The name of your business is really important. It is tempting when you are starting a business to link your company name with the products you sell. This can be challenging in the voice and data industry, where technologies have shorter product life cycles and ‘the next big thing’ doesn’t take-off as predicted. By distancing your brand name from your products, you are less likely to have to re-brand, if the technology you sell becomes obsolete or your business goes in a different direction.

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Topics: Jola Cloud Solutions Ltd

Hosted Voice for IT VARs

Posted by Cherie Howlett on 18-Apr-2018 10:12:01

Are you an IT VAR looking for a good deal on a world-class, hosted telephony brand?

Best of Breed

Jola is a channel-only supplier of Broadsoft hosted telephony solutions. Our packages come with 45 features as standard and a range of cost-effective add-ons. By packaging the common features, we made it easier for our partners to meet the majority of requirements, with the ability to bespoke solutions with add-ons.

Managed Billing

If branching out into telephony for the first time, do you have an adequate billing system?

To save the cost of new billing software and additional resource, Jola offers a fully managed, white label billing solution for both Jola and non-Jola services. We have developed a cost-effective front-end to the market-leading platform aBILLity™.

Our billing platform can be programmed to invoice any product you require and data can be pre-loaded. Our specialist team does the legwork for you; managing ‘back office’ processes to ensure customers are billed correctly and processes run smoothly. Our system provides real-time analysis and fraud prevention, with a data export facility to common accounts software.

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Topics: Hosted telephony

What is Mobile Manager?

Posted by Cherie Howlett on 10-Apr-2018 12:27:50

We have developed a unique white label SIM management platform called Mobile Manager which is unlike any other mobile data management platform because it is multi-carrier and has the ability to eliminate bill shock.

Mobile Manager is Jola’s online management portal for ordering and managing estates of mobile data SIMs. The white label portal communicates in real-time with multiple 4G networks and can be used by both resellers and their end users. Mobile Manager handles SIM activations, ceases, suspensions, reports, alerts and bolt-ons.

Why was Mobile Manager developed?

It was designed to help channel partners grow profitable revenue streams from SIM-only solutions, for 4G connectivity. Our partners have found opportunities for DSL and Ethernet back-up, fixed line replacement, multi-network worldwide roaming and multiple IoT and M2M projects. Resellers can brand and package their own 4G data solutions for multiple devices all over the world. We have helped partners to supply 4G routers to UK SMEs in areas of poor fixed line connectivity, as a replacement for satellite services and in cameras for national TV coverage of live events, such as the General Election.

How does it manage overages?

The portal solves the problem of bill shock from data overages by allowing partners to track usage and add bolt-ons to help eliminate overage charges completely. This is the exact opposite of what the market does at the moment. Carriers earn super-profits from overage charges and the channel loses customers because of it. We are the first company in the channel to challenge this and put the resellers and their customers first.

Why is it unique?

Mobile management portals are available from other suppliers, but Mobile Manager is unique and the first of its kind because it communicates with multiple carrier networks and actual devices. With monitored 4G routers (ZyXEL and Teltonika) Mobile Manager has instant access to data usage, avoiding delays from carrier CRDs. As well as usage alerts, Mobile Manager employs a predictive algorithm to track usage and has an automatic bolt-on feature that can eliminate out-of-bundle charges.

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Topics: Mobile

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