Jola Cloud Solutions' Blog

Encouraging diversity in the workplace

Posted by Cherie Howlett on 21-Nov-2018 10:00:48

McKinsey found that organisations with ethnic, social and gender diversity were 33% more likely to outperform their industry average. These companies also have lower customer churn thanks to a consistent level of excellent service and the will to go the extra mile.

Diverse organisations are more successful because of the way they utilise the wide range of skills they have recruited and the corporate culture they have cultivated. Diversity is part of their values and positively effects how they do business. It starts with an ingrained respect for others and a desire to work together to achieve a common goal. This influences their marketing style, their attitude to on-boarding and training, quoting and ordering tools and their after-sales service.

Hiring people from diverse backgrounds can help to foster creativity and offer a range of perspectives and ideas. Employees are more likely to feel comfortable and happy in an environment where inclusivity is a priority. Equality in the workplace is important for encouraging workers from all backgrounds to feel confident in their ability and to achieve their best.

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Topics: jola

The benefits of a single supplier

Posted by Cherie Howlett on 03-Oct-2018 16:28:12

It is five times easier to sell to existing customers than it is to attract new business, so it makes sense for resellers to sell their customers as many complimentary products as they can. This also stops competitors gaining a foothold in their customer base.

One person to call

For customers, having a single-source supplier makes sense, as they only have one person to call to report an issue. Often when resellers only manage the hosted voice solution and not the underlying internet connectivity, it is more difficult to analyse the fault and fix it quickly. Similarly, you can only guarantee an improved SLA if you buy the primary circuit and 4G back-up from the same supplier. Customers often feel fobbed-off by suppliers when they ring to report a fault with their telephony, only to be told to re-dial their internet supplier, as there is no known fault their end.

Lower churn

As a business if you feel valued and rewarded for buying several products from one single supplier, you are less likely to churn away, especially if you have a good deal and experience great service.

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Topics: Jola Cloud Solutions Ltd, jola

How do you differentiate commodities?

Posted by Cherie Howlett on 03-Oct-2018 16:16:13

What is a commodity?

A commodity is defined as a product or resource that is traded primarily on the basis of price, and not on differences in quality or features. When a product or service becomes a commodity, the market price will fall to the marginal cost of the lowest cost volume producer.

What challenges must be overcome when selling commoditised products?

Many consider broadband and telephony to be commoditised products. The challenge most resellers have is how to add real-value and differentiate themselves, to retain existing customers and win new business.

Buy well

To compete with the price leader, companies need to buy well from their suppliers. To win business, resellers may have to accept lower margins. In these situations, it is useful to have higher margin products you can add, to help boost margins.

Leverage USPs

If products are commoditised, are you adding anything unique? Are these USPs valued by your customers? Good service is a given, however installation expertise may be USPs you can charge for.

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Topics: Mobile, Mobile SIMs, jola

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