Jola Cloud Solutions' Blog

Cherie Howlett

Cherie has over 15 years’ experience in IT marketing and was promoted to Head of Marketing for MDNX post purchase of Griffin. She was Marketing Manager for 5 years and Head of Marketing for Griffin for 2 years setting up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions. During her time at Griffin, the company won 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award and 1 Channel Expo award. Cherie built brand awareness in the channel from 0% to 95% using an integrated strategy consisting of online, print, electronic and face to face marketing. Cherie had previously spent 2 years in a Marketing Manager’s role at Pipemedia before it sold to Business Serve in 2006. At Pipemedia she built a VoIP brand called PipeCall using a combination of PR, direct marketing and an online ordering and provisioning portal with plug and play hardware and electronic point of sale units. Cherie’s early career was in International Marketing working for software house AceCad Software and IBM in the European sales division.

Recent Posts

Selling mobile broadband

Posted by Cherie Howlett on 12-Aug-2019 15:22:27

There are two types of partners that sign up with Jola for mobile broadband SIMs. The first already has an opportunity and needs a supplier to help fulfil the 4G element, the second is enthusiastic about growing a new recurring revenue stream.

Experienced Partners

Partners with existing opportunities often have strong relationships with their clients. Although they may not already offer mobile broadband, they are trusted advisors and capable of sourcing the elements they need to build and roll out solutions. These partners are looking for a solution to a data problem. They need a partner to quickly understand the problem, pose a cost-effective solution and help them to win their bid. This often involves pre-sales and product development, to create a tailored solution to displace an incumbent.

New Partners

New partners selling mobile for the first time want to understand the products, and pricing, but more importantly the opportunity. Partners with a large connectivity base, often start by offering 4G back-up solutions and temporary Ethernet solutions. Many can already see how the product would meet the needs of their audience and package it accordingly.

In retail and construction specialists are offering 4G internet connectivity, hosted telephony, IP-CCTV and IP-PTT radios on short-term contracts for events and site offices.

Successful partners produce case studies and reference sites to help to build a pipeline of similar opportunities.

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Topics: mobile broadband

M2M/IoT in the Channel

Posted by Cherie Howlett on 12-Aug-2019 15:11:51

M2M/IoT covers a broad spectrum: from low-usage data SIMs in monitoring devices, to high usage data SIMs in 4G routers.

For many resellers, low usage, low management IoT opportunities are problematic because they require specialist devices, support and management software. Higher usage mobile data opportunities can be more complex, however can also be very lucrative, easier to win and easier to support. These opportunities include solutions such as mobile broadband and Private 4G.

Mobile Broadband

Mobile broadband is an element of most tenders these days, either for remote workers, as a back-up, or as a primary solution where fixed line is unsuitable. Resellers submitting compelling bids ensure their suppliers offer; all the MNOs; online asset control; and a suite of products to enable them to build bespoke solutions.

Private 4G

For customers wanting additional security on 4G devices, fixed IP SIMs are available, but can be very expensive. Private APNs are available from the carriers but do not give the reseller control over their assets. Jola is the first channel mobile supplier to launch self-serve, Private APNs. The products address security concerns by avoiding the public internet and offering a secure, remote access platform that lets resellers seamlessly extend their existing IT security controls to their end users’ mobile workforce, wherever they are.

Read More

Topics: IoT, M2M

Fixed Line internet connectivity replacement

Posted by Cherie Howlett on 31-Jul-2019 09:23:28

In areas where fixed line connectivity is not available or fast enough, 4G may be an option. It is often cheaper and faster to install than satellite or external wireless solutions and is available on short term contracts.


Resellers focussed on vertical markets, such as retail and construction, are offering bespoke mobile broadband solutions for pop up retailers and construction sites. They package rugged 4G routers with bespoke JolaMobile data packages with up to 500GB monthly data allowance.

End-users benefit from plug-and-play solutions, often live and working on-site, within 24 hours. Jola partners benefit from healthy recurring revenues and the ability to monitor data usage and prevent bill shock before it happens by adding back-dateable bolt-ons, sharing data across sites or having buffer pools in place.

JolaNet 4G is Jola’s managed 4G router with an integrated data SIM on Vodafone, O2, EE, Three, Fixed IP or multi-network. The solution is managed by Mobile Manager, where partners have complete control to view real-time data usage, set-up alerts, apply SIM-swaps, add bolt-ons and bar SIMs. Using Mobile Manager, they can maximise margins and completely eliminate overage charges.

With JolaNet 4G, resellers send a pre-configured router to their customers, which works out-of-the-box, doesn’t need cabling or a land-line and can be monitored in real-time.

Read More

Topics: 4G, JolaMobile

Why use Mobile Manager?

Posted by Cherie Howlett on 31-Jul-2019 09:11:49

Mobile Manager is Jola’s unique mobile data management platform. It is multi-carrier and has the ability to eliminate bill shock for end users.

Mobile Manager is used by MSPs and resellers to order and manage mobile data SIMs. The white label portal communicates in real-time with multiple 4G networks. Partners can grant access to their end users to view data usage and manage SIMs. Mobile Manager handles SIM activations, ceases, suspensions, reports, alerts and bolt-ons. It also allows you to create and manage data pools and Private APNs.

Why was Mobile Manager developed?

It was designed to help channel partners grow profitable revenue streams from SIM-only solutions. Our partners win opportunities for DSL and Ethernet 4G back-up, fixed line replacement, IoT and M2M projects as well as SIM base moves from large corporates. Resellers can brand and package their own 4G data solutions for multiple devices all over the world.

How does it manage overages?

Mobile Manager solves the problem of bill shock from data overages by allowing partners to track usage and add bolt-ons to help eliminate overage charges completely. This is the exact opposite of what the market typically does. Carriers earn super-profits from overage charges and the channel loses customers because of it. We are the first company in the channel to challenge this and put the resellers and their customers first.

Can it support multiple networks?

Yes. For applications where it is critical to have a strong 4G internet connection at all times, businesses are opting for un-steered multi-network roaming SIMs. These SIM cards have no preferred network, therefore always connect to the strongest 4G signal.

We offer a range of multi-network and roaming options. Our Tariff Tool allows MSPs to select the countries and data allowance they need and obtain all the in-country 3G and 4G roaming network packages available.

Read More

Topics: Mobile Manager;

Pooled Data

Posted by Cherie Howlett on 23-Jul-2019 13:12:51

Pooled Data

Pooled data is the ability to have 4G data shared across more than one associated SIM card. Pooled data plans allow unused data from low users to be gifted to high users, to help negate overage charges.

What types of pools are available?

Fixed pools are available for resellers who know how much data they need for their customer. Their monthly data usage is predictable, and the customer wants to pay for an amount of data each month, which can be shared across multiple users.

Aggregated pools are available for resellers whose customer’s SIM estates are growing or shrinking. The pool increases or decreases every time a data SIM is added or removed.

Buffer pools are available to help negate overage charges at an account and network level. Resellers need to buy separate buffer pools for each carrier network; however, they can use the buffer to negate any overage charge from that carrier in their estate. It reduces the data overage cost significantly.


Jola is the leading supplier of mobile data SIMs to the channel. We are the ‘anti-bill shock’ company and introduced a white label management SIM portal called Mobile Manager, to help the channel control data usage and eliminate bill shock.

Our partners win more 4G data opportunities, by analysing customer data usage and proposing competitive and flexible solutions. Resellers can set up data pools themselves, assign or remove SIMs from pools, and protect customers from high data overage costs, using alerts and Buffer Pools.

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Topics: Mobile, Mobile Manager;

Avoiding bill shock

Posted by Cherie Howlett on 23-Jul-2019 12:57:56

It is well-documented that mobile data can be expensive, if you go over your monthly allowance. Businesses need to predict their monthly usage accurately, to avoid data overage charges.

Unlimited 4G

SMEs may be tempted to choose unlimited options directly from the mobile carriers, however heavy users run the risk of throttling by the networks, slowing down their services. Some of these are residential products and business resellers servicing this market are keen to provide a solution that is fit-for-purpose and priced competitively, to create good recurring margin.


Jola is the leading supplier of mobile data SIMs to the channel. We are the ‘anti-bill shock’ company and introduced a white label management SIM portal, to help the channel control data usage and eliminate bill shock.

Our partners win more 4G data opportunities, by analysing customer data usage and proposing competitive and flexible solutions. Resellers can set up data pools themselves, assign or remove SIMs from pools, and protect customers from high data overage costs, using alerts and Buffer Pools. We also offer a managed 4G router with a no bill-shock guarantee.

Mobile Manager

JolaMobile SIMs, pools and private APNs are managed by Jola’s unique portal, Mobile Manager. By logging in, resellers can view usage data, set-up alerts, add auto-bolt-ons and manage SIMs directly.

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Topics: Mobile Manager;, mobile broadband

Going up against the mobile carriers

Posted by Cherie Howlett on 17-Jul-2019 11:29:28

Resellers selling voice and data SIMs to businesses often find themselves up against the carriers directly. How do they compete?

Compare and contrast

They gather as much information as they can on the competition. If they have a good relationship with the customer, they may obtain details about the exact deal they are up against. By analysing the customer’s bill, existing requirements and competitive offer, they pitch a customised deal with an edge.

Offer a mix of networks

Some customers have a network preference, but some networks are stronger than others in particular areas. Users also have a preference. Offering a mix of networks rather than the single network offering from the carrier, can be powerful.

Contract terms

Often the carriers demand longer contract terms. More flexible contract terms can sometimes be the difference to clinch the deal.

Read More

Topics: 4G, mobile data, M2M

Mobile Broadband

Posted by Cherie Howlett on 17-Jul-2019 11:15:48


4G is widely available in the UK with typical download speeds of around 20Mb/s and theoretical speeds of up to 150Mb/s. We have seen a surge in demand for data-only SIMs for mobile broadband solutions in rural areas, on construction sites and in retail outlets.


4G is fast, reliable and quick to set up. Jola, offers up to 500GB data packages on short-term contracts. Data SIMs are available on all the major mobile networks, with back-dateable bolt-ons and management tools.

Bill shock

The issue for many is bill shock. Unlike FTTC, which is largely unlimited (usually with a fair use policy), mobile broadband is sold with monthly usage allowances and financial penalties for over-usage.

Mobile Manager

To allow resellers to manage large estates of mobile data SIMs, Jola developed Mobile Manager. Mobile Manager handles SIM activations, ceases, suspensions, reports, alerts and bolt-ons. SIMs are managed in real-time. Pooled data and data buffers are available to share data usage across estates and avoid bill shock. Self-serve Private APNs can be set-up and managed within Mobile Manager for private 4G networks and seamless private 4G fail-over solutions.

JolaNet 4G

For resellers wanting to send a pre-configured 4G routers to site, they are available next day, JolaNet 4G is a managed 4G router with an integrated data SIM. Choose from a selection of data SIMs from all the leading mobile network operators, multi-network and Fixed IP options. Resellers can view data usage directly from the device in five minute intervals. It comes with a no bill-shock guarantee.

Read More

Topics: 4G, mobile data, mobile broadband

Calling all MSPs frustrated with 4G

Posted by Cherie Howlett on 16-Jul-2019 14:25:05

Are you winning clients who need private networks in multiple locations, with 4G back-up? Could you benefit from direct control over SIM assets and the ability to aggregate data across sites?

Jola provides a range of data-only SIM packages including multi-network roaming SIMs with pooled data options. MSPs only need to contract with one supplier. They have access to an automated management portal and complete visibility and control over their entire SIM estate.

Jola partners don’t need to survey each site to establish the best signal. Our multi-network SIMs connect to the strongest available signal in the EU. Having all the networks isolates issues to the device rather than the network.

MSPs are able to order new SIMs and pools, add SIMs to pools, set up alerts and monitor the pool. If any site fails, they have a data pool to draw from and a buffer. They can even set up and manage private APNs.

We partner with some of the world’s largest MSPs, managing private networks for blue chip companies globally. We are a more attractive alternative to partnering with multiple in-country mobile network operators.

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Topics: JolaMobile, M2M, MSPs

The value of 4G specialists

Posted by Cherie Howlett on 03-Jul-2019 16:10:54

In a market where businesses can put residential SIMs in routers and setting up channel relationships with the networks is challenging, what are the benefits of working with channel specialists?

Avoid the risk of being cut-off

Most networks’ terms and conditions prohibit the use of residential services in business environments. By using SIMs designed for consumer mobile phones, you run the risk of having your service switched off. This could damage the relationship you have with your end user, who could lose service unexpectedly until you can get the SIM replaced. This is much more difficult when devices are scattered across the globe.

Avoid the complexity of managing multiple relationships

To buy business SIMs directly from the mobile networks, you need to establish relationships and manage multiple portals. Some mobile networks do not offer wholesale or resale and insist that you set up an MVNO. If you don’t have a channel model you may be losing out on recurring revenue and run the risk of losing your end user to the networks directly.

Find the best package in seconds

With so many packages available, how do you know you are proposing the best solution for your customers? This is where specialists like Jola come into their own. They have established relationships with all the mobile carriers and have their own APIs and ordering and management systems.

Read More

Topics: mobile data

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