--- title: Why sell 4G SIMs? description: Reasons to sell 4G today image: https://info.jola.co.uk/hubfs/4G-1.jpg --- - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/)   [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/) - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) # Jola Cloud Solutions' Blog ## [Why sell 4G SIMs?](https://info.jola.co.uk/blog/why-sell-4g-sims) Posted by [Cherie Howlett](https://info.jola.co.uk/blog/author/cherie-howlett) on 13-May-2021 08:40:34 - [Tweet](https://twitter.com/share) There are two types of partners that sign up with [Jola](http://www.jola.co.uk/) for SIMs. The first already has an opportunity and needs a supplier to help fulfil their 4G element; the second is looking to grow their business by adding profitable M2M/IoT revenue streams to their portfolio. ![4G-1](https://info.jola.co.uk/hs-fs/hubfs/4G-1.jpg?width=348&name=4G-1.jpg)**Experienced Partners** Partners with existing opportunities often have strong relationships with their clients. Although they may not yet offer 4G, they are trusted advisors and source the elements they need to build and roll out solutions. These partners are looking for a solution to a data problem. They need a partner to provide a cost-effective solution and help them win their bid. This may involve presales and product development to create a tailored solution. MSPs winning bids for thousands of connected devices, such as iPads for the NHS and tablets for local schools, often include SIMs and associated security measures to help win the deal. **New Partners** New partners selling 4G data for the first time want to understand the products, pricing and, more importantly, the opportunity. Partners with a large connectivity base often start by offering [4G backup](https://www.jola.co.uk/packages/mobile/) solutions and temporary Ethernet solutions. Many can already see how the product would meet the needs of their audience and package it accordingly. During lockdown, many sold homeworking solutions involving 4G routers and unlimited SIM cards and then moved to keyworker solutions for pop-up hospitals and testing and vaccination centres. In retail and construction, specialists started to add 4G connectivity to their IP-CCTV and IP-PTT radios on short-term contracts for site offices. In transport, specialists sourced 4G connectivity partners for their cashless ticketing systems, on-board WiFi, IP-CCTV and tracking solutions. Successful partners conducted case studies and produced reference sites to help them build a pipeline of similar opportunities. [Jola](http://www.jola.co.uk/) is an award-winning, channel-only supplier of business communications specialising in [mobile data SIMs.](https://www.jola.co.uk/packages/jola-mobile/) We are a global [eSIM](https://www.jola.co.uk/packages/jola-mobile/esims/) MVNO providing innovative IoT and mobile data solutions to MSPs, ISPs, IT support companies and telecommunications resellers. [Jola](http://www.jola.co.uk/) has been helping resellers discover and win mobile data opportunities. To find out more, request our partner pack. [![Request our partner pack](https://no-cache.hubspot.com/cta/default/428629/9551c49f-632d-4abb-883e-c66f2b9b9c2e.png)](https://cta-redirect.hubspot.com/cta/redirect/428629/9551c49f-632d-4abb-883e-c66f2b9b9c2e) Topics: [4G](https://info.jola.co.uk/blog/topic/4g) ## Learn about the latest business communication technologies. ### Find out what is available in your area. This blog contains articles, reviews and interviews about the latest communications technologies for business.Sign up to this blog: - Become an expert in business cloud communications - Learn about the latest technologies - Understand how they can benefit your business   ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [mobile data (125)](https://info.jola.co.uk/blog/topic/mobile-data) - [Jola Cloud Solutions Ltd (93)](https://info.jola.co.uk/blog/topic/jola-cloud-solutions-ltd) - [4G (80)](https://info.jola.co.uk/blog/topic/4g) - [Hosted telephony (67)](https://info.jola.co.uk/blog/topic/hosted-telephony) - [Mobile (59)](https://info.jola.co.uk/blog/topic/mobile) - [IoT (52)](https://info.jola.co.uk/blog/topic/iot) - [Business (45)](https://info.jola.co.uk/blog/topic/business) - [M2M (45)](https://info.jola.co.uk/blog/topic/m2m) - [Mobile SIMs (42)](https://info.jola.co.uk/blog/topic/mobile-sims) - [Dealer (41)](https://info.jola.co.uk/blog/topic/dealer) - [marketing (32)](https://info.jola.co.uk/blog/topic/marketing) - [5G (30)](https://info.jola.co.uk/blog/topic/5g) - [jola (24)](https://info.jola.co.uk/blog/topic/jola) - [Internet (23)](https://info.jola.co.uk/blog/topic/internet) - [eSIM (22)](https://info.jola.co.uk/blog/topic/esim) - [Connectivity (20)](https://info.jola.co.uk/blog/topic/connectivity) - [PSTN Replacement (20)](https://info.jola.co.uk/blog/topic/pstn-replacement) - [Mobile Manager; (17)](https://info.jola.co.uk/blog/topic/mobile-manager) - [JolaMobile (16)](https://info.jola.co.uk/blog/topic/jolamobile) - [Cloud (15)](https://info.jola.co.uk/blog/topic/cloud) - [Broadband (11)](https://info.jola.co.uk/blog/topic/broadband) - [Direct Routing (11)](https://info.jola.co.uk/blog/topic/direct-routing) - [mobile broadband (9)](https://info.jola.co.uk/blog/topic/mobile-broadband) - [Multi-network SIMs (7)](https://info.jola.co.uk/blog/topic/multi-network-sims) - [Intelligent 4G Routers (6)](https://info.jola.co.uk/blog/topic/intelligent-4g-routers) - [Leased line (6)](https://info.jola.co.uk/blog/topic/leased-line) - [MSPs (6)](https://info.jola.co.uk/blog/topic/msps) - [Microsoft Teams (6)](https://info.jola.co.uk/blog/topic/microsoft-teams) - [Private APN (5)](https://info.jola.co.uk/blog/topic/private-apn) - [Cyber Security (4)](https://info.jola.co.uk/blog/topic/cyber-security) - [LPWAN (4)](https://info.jola.co.uk/blog/topic/lpwan) - [4G Back-up (3)](https://info.jola.co.uk/blog/topic/4g-back-up) - [Mobile L2TP (3)](https://info.jola.co.uk/blog/topic/mobile-l2tp) - [Fixed IP (2)](https://info.jola.co.uk/blog/topic/fixed-ip) - [PSTN ISDN Switch-off (2)](https://info.jola.co.uk/blog/topic/pstn-isdn-switch-off) - [SIP (2)](https://info.jola.co.uk/blog/topic/sip) - [3G (1)](https://info.jola.co.uk/blog/topic/3g) - [Andrew's view (1)](https://info.jola.co.uk/blog/topic/andrews-view) - [Calls (1)](https://info.jola.co.uk/blog/topic/calls) [see all](https://info.jola.co.uk/blog/why-sell-4g-sims#) ### News ### Contact Us Tel: 0115 822 5000 [sales@jola.co.uk](mailto:sales@jola.co.uk?subject=Website%20Enquiry) ### Social Links [![Jola X account](https://www.jola.co.uk/wp-content/themes/meat/library/images/logo-x-blue.svg) X ](https://x.com/jolacloud) [![Jola Linkedin account](https://www.jola.co.uk/wp-content/themes/meat/library/images/linkedin.svg) LinkedIn ](https://www.linkedin.com/company/jola-cloud-solutions-ltd?report%2Esuccess=KJ_KkFGTDCfMt-A7wV3Fn9Yvgwr02Kd6AZHGx4bQCDiP6-2rfP2oxyVoEQiPrcAQ7Bf) [![Jola YouTube account](https://www.jola.co.uk/wp-content/themes/meat/library/images/youtube.svg) YouTube ](https://www.youtube.com/channel/UC39UYKSDN_SVJlxqoh5Q2YA) © 2026 Jola Cloud Solutions Ltd