Jola Cloud Solutions' Blog

Why sell Internet connectivity?

Own the internet connection, own the customer

There is a growing realisation that IP has become the defacto communication standard and that the first company to sell connectivity into a business will retain that customer as they upgrade their connectivity and move into hosted applications. If you are a business selling to SMEs, connectivity is a great first product and a good platform to upsell additional support services from.

Is this you?

I started a local IT support company supplying cabling and PC support to local SMEs. I now have a nice little business with several hundred customers. I operate mainly within a couple of hours drive of the office but I will go farther afield if required and for the right size job. A lot of my income comes from one-off projects but I have a reasonable base of customers that pay me monthly to support their office IT.  I am always looking for more of this kind of recurring income business.

About recruitment agents

Recruitment agents like many other businesses are under pressure to be competitive. They need to communicate effectively with both recruiters and applicants to ensure they have a pipeline of vacancies to fill and good applicants to choose from. Good recruiters have a great understanding of the businesses they recruit for and the industry they work in. They have to have not only an indepth understanding of the role but also the culture of the company in order to select the type of applicants that would excel in the environment. Recruitment agents tend to recruit natural sales people with great people skills who can both sell in candidates and roles where they see a good fit.

All that glitters…

I have been in telecoms since 1984 and right now there has never been both so much choice and at the same time so much confusion around connectivity.

A recent Swan Independent Research survey into SME communications suggests that SMEs are falling behind in their Internet connectivity simply because they are not aware of what’s available.