What does it mean?
The ongoing PSTN switch-off represents a substantial business opportunity. Many major operators and resellers may underestimate the number of businesses using PSTN lines in locations where high-speed broadband is unnecessary. Resellers offering PSTN replacement solutions leveraging 4G find they are easy to sell. Many resellers will already be talking to their customers about the PSTN switch-off and guiding them towards appropriate solutions in plenty of time, potentially saving their customers money whilst making more margin.
Adapted offerings
Businesses don’t have ISDN, WLR3 or ADSL problems. Businesses have credit card payment processing, voice communication, security alarm monitoring and emergency lift line problems. The channel’s job is to be the trusted advisor and recommend the right solution for each problem. As a mobile broadband company, we’ve seen resellers use low-cost SIMs to solve all the problems mentioned above whilst saving their customers money and making more margin than they would be by simply pushing fibre-based solutions.
Retailers will need to replace single PSTN lines in lifts, payment terminals and alarm lines. Often mobile broadband solutions are faster, cheaper and more practical than fixed-line connectivity solutions. Selecting the right SIM package is key and managing the data costs is essential.
Jola helps partners uncover prospects with immediate requirements for mobile data SIMs. We help develop unique solutions to existing issues, they can't buy from anyone else at a competitive price for them and margin for partners. We are channel-only so by helping resellers fill their pipeline we are filling our own and can help pitch and close big deals. We are on hand to support MSPs and their customers throughout the buying process and post-sale and can help partners use this winning proposition to target and win similar deals.
About Jola
Jola is an award-winning, channel-only supplier of business communications specialising in mobile data SIMs. We are a global eSIM MVNO, providing innovative IoT and mobile data solutions to MSPs, ISPs, IT support companies and telecommunications resellers.
