The Mobile Data Opportunity MSPs Are Missing
The mobile data market is growing fast, and MSPs are uniquely placed to take advantage of it, but many haven't even started. MultiNet eSIMs delivered via QR codes are changing that.
What is a MultiNet eSIM?
Jola's MultiNet eSIMs are not the consumer eSIMs you find in the latest iPhone. They are cost-effective, multi-network, data SIMs that connect to any available network in any location, with no steering in favour of a single operator. Rather than waiting for a physical SIM to arrive in the post, the MSP simply scans a QR code to activate their SIM instantly, no hardware, no waiting, no logistics headache.
That combination of multi-network resilience and instant digital delivery makes them a genuinely compelling product to sell.
Who in your base is already buying them?
The question MSPs should be asking is not whether their customers need mobile data. They do. The question is whether they are currently buying it from you.
Jola partners are winning deals for MultiNet SIMs across a wide range of use cases. Tablets for paramedics, personal alarms in care homes, CCTV cameras and 4G routers on construction sites, digital signage in retail, tracking devices in delivery fleets, smart devices in new builds, push-to-talk radios for blue light services and monitoring equipment on wind turbines and solar farms, to name a few examples.
The common thread? These are not new customers. They are existing relationships where the MSP was not yet meeting a need that was already there.
The businesses in your base are already spending on mobile data, often through a patchwork of consumer contracts, direct MNO deals, or whatever their individual employees set up on their own. That spend is fragmented, unmanaged, and commercially inefficient. An MSP who walks in with a better solution, managed under a single portal, at a competitive price, will win.
Why MSPs should be supplying them
There are four strong commercial reasons to add MultiNet to your portfolio.
- Recurring revenue. Mobile data contracts generate monthly income with very low ongoing support overhead. Once provisioned, SIMs require minimal management and Mobile Manager, Jola's white-label portal, puts that management in your hands (and your customers' hands) in real time.
- Differentiation from the networks. MNOs lock customers into single-network contracts with expensive exit clauses. MultiNet SIMs remove that dependency. You can offer something the networks simply cannot match genuinely un-steered coverage across multiple UK networks, at a price that works for the customer and a margin that works for you.
- Increased ARPU. Mobile data is a natural addition that deepens the commercial relationship without requiring a new sales motion. You are solving a problem the customer already has.
- No stock to hold. The QR code delivery model removes one of the traditional barriers to mobile data. A customer request can be met the same day.
- Multi-network, un-steered coverage. No favouring a single operator. The SIM connects to the strongest available network in every location. That's something the networks themselves can't offer you.
- Instant digital activation. No physical SIM to post, no stock to hold. The customer scans a QR code, and they're connected. Same day.
- White-label management. Mobile Manager gives you and your customers real-time control of their SIM estate. Activations, suspensions, data alerts, bolt-ons, all in one place, under your brand.
- Recurring revenue with almost no support overhead. Once provisioned, mobile data SIMs are a low-touch, high-margin addition to any MSP's portfolio.
How Jola's MRG programme makes it simple
For MSPs who have never sold mobile data before, getting started can feel daunting. Jola's Mobile-data Revenue Generator (MRG) is designed to remove that friction.
The MRG is a structured six-step programme that guides partners through the entire process from identifying the right opportunities in their existing customer base, through building a proposition, to winning and provisioning deals. It is not a sales course. It is a hands-on engagement that gives you access to Jola's full team: Partner Managers who can work with your sales team directly, a technical bid team who will attend customer meetings with you, and support through to provisioning and billing.
Critically, you do not need specialist mobile knowledge in-house to get started. Jola provides the expertise. You provide the customer relationships.
White-label tools mean you sell under your own brand. Mobile Manager gives you and your customers real-time visibility and control of SIM estates. And because SIMs provision immediately through the platform, you start billing as soon as the customer activates. There is no delay between winning a deal and generating revenue.
The opportunity is in your base right now
Jola has over 1,600 channel partners. The consistent finding across those partners is striking: 89% of new partners secure a major opportunity within 90 days of joining. The opportunity is not theoretical, it is already in your customer base, waiting to be found.
MultiNet is an easy product to identify, sell, provision, and support. The MRG programme is there to help you find the opportunity and close it.
To find out more, request our Partner Pack.
