What can we learn from our past?
The Jola management team worked at Griffin Internet for over ten years together. Our CTO invented white-label managed broadband by developing MOPS, a platform to allow resellers to provide ‘own-branded’ broadband connections directly. We promoted it as ‘ISP in a box’. In our first few years we added over 800 partners to the platform, including market leading suppliers in the channel today.
Most commentators felt that when fixed broadband was fast, reliable and affordable, it would become the conduit for SMEs to run their cloud applications over.
We learnt that having a management portal, with APIs into multiple carriers, allowed us to grow significantly without investing heavily in additional resource. It gave our channel partners the ability to increase ARPU, whilst retaining the control of the customer experience end-to-end.
We helped the channel to benefit from the rise in demand for white label internet connectivity from DSL to fibre and leased circuits. We are ready to do this again with mobile data.
The Mobile Data Opportunity
Mobile data has, until recently, been slow, unreliable and expensive. There is an issue with ‘bill shock’, as users regularly go over their allowances and are unprepared for the high cost of overages.
Without tools to manage large estates of SIMs and prevent or manage over-use, resellers have felt helpless and vulnerable. Many have supplied mobile data only when requested to do so by customers and many have introduced them to a carrier essentially giving up their customer.
The cost per MB of data has more than halved in the last six months and with the emergence of SIM management portals, there is now a mobile data gold rush. The use of mobile data now goes far beyond end users simply browsing the web or communicating via apps. Mobile data SIMs are being used as primary data connections for small businesses and as ‘pre-Ethernet’ solutions. They are being embedded in devices connected to gaming machines, ATMs and transport, providing telemetry, updates and backup. Mobile data SIMs can be installed and working in days, support is minimal and estates of thousands of SIMs can be managed through portals that extend functionality to resellers and their end customers.
How can Jola help you to benefit from this opportunity?
We are running regular training sessions in the channel to promote the opportunity and to showcase our portal. We help partners to identify and convert prospects and to place and manage orders on our platform. We have identified the early adopters and are helping partners to build profitable recurring revenue streams from mobile data avoiding all the common pitfalls.
To find out more…
