A Chanel Perspective
The IoT market was formerly the domain of Mobile Network Operators (MNOs). This is no longer the case; there is now a significant role for the channel. We are increasingly helping resellers to identify IoT opportunities or respond to inbound enquiries within their existing base. MNOs can truly be compared to utility companies. They must manage large-scale infrastructure projects, such as expanding their 5G networks and continuously improving coverage. However, the organisational mindset that successfully delivers these large projects differs from that found in our most successful, rapidly growing entrepreneurial channel businesses. We secure business by being innovative, adaptable, and responsive to the ever-changing needs of customers.
When MNOs dominated the market, customers were mainly organisations resembling them. So, when the large utility company decided to deploy smart meters, it turned to the large MNOs for assistance. However, now it isn’t just the huge multinationals seeking to streamline and optimise their business using IoT. It’s equally likely to be a company with 50 to 500 employees that already trusts you with their telecoms or IT services.
The future of IoT
The IoT opportunities that were common a few years ago mainly focused on supporting low-usage mobile applications such as vehicle tracking, handheld card processing, and smart metering. Recent advances, like the expanding 5G coverage and the continuous decrease in cost per MB, mean that almost no connectivity application now cannot be supported by a mobile data solution instead of a fixed line.
The rapid development of AI is creating entirely new IoT use cases. From vehicle tracking in the past, we now see resellers with AI-powered cameras offering real-time collision avoidance on building sites. We are actively involved in self-driving vehicle pilot programmes around the world through UK-based resellers. IoT and AI are also increasingly being used as part of net-zero projects to optimise the use of renewable energy sources and battery storage.
Taking the first steps
You may have never sold an IoT solution before, or you might have had an unsatisfactory partnership with an MNO in the past. As a channel-only supplier, Jola only succeeds when our partners succeed. We aim to give you the confidence to tell your customers that you have an IoT practice. We will support you every step of the way with an award-winning go-to-market strategy, impressive case studies, unmatched products, a cutting-edge portal, and excellent support.
About Jola
Jola is an award-winning, channel-only supplier of business communications, specialising in mobile data SIMs. We are a global eSIM MVNO, providing innovative IoT and mobile data solutions to MSPs, ISPs, IT support companies and telecommunications resellers.
We help partners to build profitable, recurring revenues from IoT solutions, you can’t buy from anyone else.
To find out more, request our Partner Pack.
