For companies that already sell internet services, back-up solutions are a natural up-sell. The challenge for resellers is that catastrophic failure often effects multiple services going into a building, so additional fixed line connections don’t guarantee business continuity.
Until now, the alternative, mobile data, has been slow and expensive with only dynamic IP options on offer. Customers have had to estimate the amount of data needed in the event of a primary failure and pay for it whether it is used or not.
With the introduction of 4G management portals for fixed IP SIMs and unique overage protection, 4G becomes a cost-effective alternative. Customers pay a small monthly fee for the back-up service and when the data fails-over, they pay for the additional usage, only for the period it was used.
Fixed IP Failover SIMs offer customers significant cost savings, due to the unique way they are managed. Data usage is monitored and additional data bolt-ons automatically added as required and removed again when the primary route is restored.
No internal impact
SIMs are easy to order, require no provisioning and create very few support calls. They are easy to bill, post, install and manage. By adding 4G to your portfolio, you do not need to invest internally, however can increase ARPU and help to reduce churn. Customers with Fixed IP back-up can still work during a P1 incident on a primary circuit, giving you time to chase suppliers for an update and an ETA on a final fix to feedback to your base.
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