Resilience has become a board-level concern rather than a technical afterthought. For most organisations, digital services are now fundamental to daily operations. When connectivity, power or systems fail, the impact is immediate. Revenue is lost, reputations are damaged and, in some sectors, safety and compliance are put at risk.
Several factors are driving this shift. Businesses are more dependent on always-on systems than ever before. At the same time, the risk landscape has broadened. Cyber attacks, power instability, supply chain disruption and extreme weather are no longer rare events. Expectations have also changed. Customers and regulators increasingly expect services to be available at all times, not just most of the time.
As a result, resilience is now viewed as an investment in operational continuity and risk reduction rather than an optional cost.
Opportunities
One of the biggest opportunities is in connectivity resilience, particularly through the use of diverse access technologies. Many organisations are moving away from reliance on a single network and instead combining fixed connectivity with 4G and 5G cellular and low-Earth orbit satellite services.
Cellular connectivity is already well established as a failover option, offering fast deployment and broad coverage. LEO satellite has recently become a credible additional layer of resilience. It provides high-bandwidth, low-latency connectivity that is independent of terrestrial infrastructure. This makes it especially valuable when fibre or mobile networks are unavailable, whether due to power outages, civil works or extreme weather.
There is also growing interest in multi-path designs where traffic can be routed dynamically across fixed, cellular and satellite links depending on availability and performance. This approach is particularly relevant for organisations with distributed estates, mobile operations or critical sites.
Beyond connectivity, resilience opportunities are expanding at the edge. Temporary locations, vehicles, construction sites and remote infrastructure increasingly require reliable connectivity and power from day one. The combination of cellular, satellite, compact UPS systems and remote monitoring is enabling levels of continuity that were previously difficult or expensive to deliver.
Importantly, customers are no longer buying individual components. They are buying assurance. That creates a clear opportunity for channel partners to deliver resilience as a managed service rather than a collection of products.
UPS Technology
UPS technology has changed significantly in recent years. While traditional lead-acid systems are still widely used, lithium-ion solutions are becoming increasingly common. They offer longer lifespans, faster recharge times, smaller footprints and lower overall operating costs.
More and more devices now come with built-in battery backup, negating the need for a standalone UPS in many cases. For example, Jola’s cellular-based PSTN replacement solution provides a single-box solution that includes battery backup.
Services
Resilience is increasingly being designed in software rather than hardware alone. On the network side, intelligent routing, automated failover and policy-based traffic management allow services to adapt to failures in real time rather than relying on simple backup links.
Security now plays a central role in resilience planning. Continuity is no longer just about equipment failure. It must also account for ransomware, data corruption and malicious activity. Immutable backups, zero-trust approaches and continuous monitoring are becoming standard elements of resilient architectures.
Another important change is visibility. Customers increasingly expect dashboards, alerts and reporting that show resilience in action. They want evidence that systems are protected and that recovery processes work as intended.
Channel
The most successful channel businesses treat resilience as a service, not a standalone product set. That means focusing on outcomes such as uptime, recovery time, and visibility, and backing them with managed services and clear accountability.
Building a strong resilient offering typically involves:
- Combining expertise across connectivity, power and security rather than selling them in isolation
- Developing standard architectures that can be deployed consistently and profitably
- Investing in management platforms that provide real-time insight for both partners and customers
- Training sales teams to sell continuity and risk reduction rather than technical specifications
For partners, resilience provides an opportunity to deepen customer relationships and increase recurring revenue. By taking responsibility for availability and continuity, channel companies position themselves as trusted advisors rather than commodity suppliers.
In an increasingly uncertain environment, resilience is no longer an add-on. It is becoming one of the most valuable services the channel can deliver.
About Jola
Jola is an award-winning, supplier of business communications, specialising in mobile data SIMs. Jola sells on a wholesale basis to MSPs, ISPs, IT support companies and telecommunications resellers. These channel partners supply solutions to public sector organisations and enterprises worldwide.
To find out more about partnering with Jola, request our partner pack.
