Are we ready?
Of course not! The BT Digital Voice debacle and the Salisbury and Mildenhall delays show that neither industry nor customers are ready.
What support is available?
Businesses don’t have ISDN, WLR3 or ADSL problems. Businesses have credit card payment processing, voice communication, security alarm monitoring and emergency lift line problems. It’s the job of the channel to be the trusted advisor and recommend the right solution for each of these problems. As a mobile broadband specialist, we’ve seen resellers use low-cost SIMs to solve all the problems mentioned above whilst saving their customers money and making more margin than they would be simply pushing fibre-based solutions as the solution to every problem.
How will it all play out?
I think the country will be split into businesses with type A resellers and businesses with type B resellers. Type A resellers will already be talking to their customers about the PSTN switch-off and guiding them towards appropriate solutions in plenty of time, potentially saving their customers money whilst making more margin. Type B resellers will be too busy to worry about 2025, so they won’t be proactively doing anything about the PSTN switch-off. As a result, they might lose some of their customers to the proactive Type A resellers. Alternatively, they’re going to be having a very stressful time in 2025 when suddenly their customers are being bombarded by warnings coming from every direction about their services being disconnected and then rushing to prevent that from actually happening.
About Jola
Jola is the UK's #1 supplier of mobile data to the channel and only we have the infrastructure, capability and experience to supply resellers and MSPs with a 100% end-to-end automated solution for PSTN/ISDN replacement projects.
To find out more, request our Partner Pack.
