Jola Cloud Solutions' Blog

With technologies being switched off (PSTN, ISDN, 3G) and the current economic climate, demand for cost-effective, managed mobile data solutions from the Channel, has never been so high.

Hotels and care homes are replacing single phone lines with managed 4G solutions and other single PSTN applications like lifts, alarm lines and door entry systems are following suit. There is a need for secure pre-configured 4G routers for digital signage, temporary WiFi for construction sites and fixed IP SIMs for CCTV cameras. Multi-Net SIMs are required for ANPR cameras, wearables and tracking devices. 3G SIMs in thousands of devices from fixed line backup to street signs need to be replaced.

The list goes on, and the opportunity for the channel is massive. The challenge is finding the opportunities each partner can win and to do this Jola has come up with a unique process called The Mobile-Data Revenue Generator™.

Jola is helping channel partners uncover prospects with immediate requirements for mobile data SIMs. We help develop unique solutions that partners can't buy from anyone else, at a competitive price and healthy margin. We are channel-only so partners can trust us to help them pitch and close deals. We are on hand to support partners and their customers throughout the buying process and we can help create winning propositions, producing large, high-margin long-term contracts.

Jola celebrates its 9th birthday in April 2023, after its best-ever financial performance and in a year when it became the channel arm of Wireless Logic.

Jola has increased its partner base to over 1300 and continued its relentless product development, with a string of new products designed to help Jola partners differentiate their offerings and win major deals from the mobile networks direct. The Mobile Data Revenue Generator™ has been successful in helping partners to identify and win new business, increasing Average Revenue per Customer and reducing churn.

The channel has always thrived on technological change and compelling events like the 2025 PSTN switch-off is significant. To help partners capitalise on this, Jola developed a PSTN Replacement Toolkit which offers partners everything they need to replace PSTN lines with 4G/5G solutions. Combined with their Device as a Service proposition Jola partners do not need to pay any upfront costs and benefit from hardware replacement and upgrade options.

Andrew Dickinson, CEO of Jola commented, “In 2022 we closed the books on our eighth full year and were acquired by Wireless Logic. We continue to grow and invest in people, products, platforms and processes. We have a talented team here at Jola who are dedicated to supporting our growing partner base. It is great to see so many Jola partners building profitable revenue streams from our unique mobile data solutions.”

With demand for 4G and 5G data at an all-time high, resellers and MSPs need a way to manage global SIM estates in one portal. Jola’s Mobile Manager® gives resellers full control in real-time. Resellers using the portal are able to monitor data usage and add bolt-ons to avoid monthly data overage charges. Mobile Manager® allows partners to order and manage voice and data SIMs, data-only SIMs, mobile broadband SIMs, M2M and IoT data SIMs and pre-configured hardware.

Mobile data revenues are growing rapidly, with high demand for smart devices, such as digital signage, CCTV and tracking and monitoring. Jola has partners deploying pre-configured, intelligent 4G/5G connectivity for projects globally, negating the need for site surveys and manual configuration. Mobile Manager® allows our partners to monitor and manage each SIM in one easy portal. One of our partners showed us a tender they were working on recently and one of the questions was,

“Do you have your own real-time SIM management portal or are you providing third-party access to the Networks’ portals?”

The project was for thousands of SIMs in physical security devices. 2.5 years into a 36-month term, the incumbent had not been invited to tender. For redundancy, every device had two SIMs, one unlimited and one multi-network. The end user had found having to log on to two completely different websites exasperating. They had different features, and different CDR formats and not all the processes were automated, creating delays, especially out of hours. If that’s the experience of the end user, imagine the frustration of MSPs who want to sell all the networks to multiple end users.

Most suppliers will say they have a self-service portal but if they don’t have their own they are putting their partners at a significant disadvantage. How many of these portals are fully automated? Is data available in real time? Can intelligent devices be ordered and managed on the portal? How many people use the portal on a daily basis? How fast is it?

With technologies being switched off (PSTN, ISDN, 3G) and the current economic climate, demand for cost-effective, managed mobile data solutions from the Channel, has never been so high.

Hotels and care homes are replacing single phone lines with managed 4G solutions and other single PSTN applications like lifts, alarm lines and door entry systems are following suit. There is a need for secure pre-configured 4G routers for digital signage, temporary WiFi for construction sites and fixed IP SIMs for CCTV cameras. Multi-Net SIMs are required for ANPR cameras, wearables and tracking devices. 3G SIMs in thousands of devices from fixed line backup to street signs need to be replaced.

The list goes on, and the opportunity for the channel is massive. The challenge is finding the opportunities each partner can win and to do this Jola has come up with a unique process called The Mobile Data Revenue Generator™.

Jola is helping channel partners uncover prospects with immediate requirements for mobile data SIMs. We help develop unique solutions that partners can't buy from anyone else, at a competitive price and healthy margin. We are channel-only so partners can trust us to help them pitch and close deals. We are on hand to support partners and their customers throughout the buying process and we can help create winning propositions, producing large, high-margin long-term contracts.

It is clear that Covid has changed the workplace forever and beneficiaries have been the UC and collaboration solutions such as Microsoft Teams, Zoom and WebEx.  In most workplaces, the option didn’t exist to regularly work remotely and as a result, companies didn’t necessarily provide UC and collaboration tools required.  Covid changed all that and remote working became mandatory for most of us.  At first, we used the tools to simply have multi-person video calls, but quickly started sharing screens and in many cases moved to mass participation web conferences. 

In the past, it was the PBX or hosted PBX providers that were providing UC add-ons to their basic service sometimes at a significant premium.  Now it is the collaboration vendors that, with the addition of PSTN calling, are now displacing the PBX and/or hosted PBX.  It is now relatively easy to port a UK PSTN number to an MS Teams user and use that single client (desktop and mobile) to be able to interact using the rich Teams experience or make and receive traditional voice calls as required.

At the moment the UC collaboration experience is all based on two dimensions video and screen sharing.  However, we already see our SIMs being used in Augmented Reality (AR) and Virtual Reality (VR) applications in specialist industries with purpose-built tools and devices.  However companies such as Microsoft, Apple and Google are investing heavily in AR and VR for both consumers and businesses.  This combined with the widespread availability of 5G makes me think it won’t be too far away before the UC and Collaboration tools that we use every day start to open up AR and VR for widespread B2B use.

How is the UK progressing with the rollout of 5G and full fibre technologies?

All 4 major UK networks are well underway with their 5G rollouts. Three and EE are ahead in terms of numbers of cities compared with Vodafone and O2, however the reality is that most major cities now have 5G which accounts for over 50% of the population.  The expectation being set by the operators is that it will take a further 5 years to reach 90% of the population.  Achieving this will involve turning off the 3G networks to re-use that spectrum to support 5G.  The last 10% may well require technology or an approach that has not yet been used in UK mobile networks such as using 5G satellite constellations to provide infill.

Biggest opportunities

The performance offered by 5G can be better than the performance offered by the fixed line broadband service available in many locations.  The channel are bound to have customers with poor broadband performance and 5G could well be the answer, especially when combined with a high performance 5G router and external antenna.

5G provides high performance Internet access in locations where there is no fixed line connectivity at all.  This means locations where solutions such as hosted voice, collaboration, IP CCTV could never have been supplied are now accessible for the first time.

5G requires new devices to take full advantage of the increased performance.  A fact often overlooked is that all the UK networks support LTE-Advanced or 4G+ with a much larger footprint than their 5G networks and yet the vast majority of 4G routers on the market today don’t take advantage of the extra performance.  In some cases a good quality LTE-Advanced or 5G router would provide up to 4 times the performance on 4G compared to using a device that doesn’t support LTE-Advanced.  In many cases where you’re deploying 4G in a fixed location we would recommend installing a 5G router because it will provide much better 4G performance and will be ready for 5G when the coverage reaches that location.

Biggest challenges

One of the biggest challenges is that a customers existing equipment may not be ready for the latest 5G or full fibre technologies. This means that there is a potentially significant capital expenditure required.

To address this problem, we launched our Device as a Service offering.  Good quality, high performance 5G devices are expensive, potentially three or four times the price of the equivalent 4G device.  Our channel told us that this was an obstacle to 5G adoption.  So now we offer all our devices on an Op-Ex model so that the channel partner and the customer don’t have any hefty upfront costs that might put them off taking advantage of 5G.

The cost-of-living crisis is having an impact. Employees are worried about putting on their heating when working from home, and the rising costs of fuel travelling to the office. Many businesses are worried about how they will carry on with much higher energy bills. 

However, in a crisis, there is also opportunity. The opportunity for employers to react to challenges faced by employees by offering cycle-to-work schemes and cost-of-living bonuses. 

Demand for products such as mobile data is increasing as companies look to implement technology as a way of cutting costs. For example, councils are implementing smart street lighting and smart bin collections. 

Demand for smart meters is high, which creates mobile data opportunities for trusted channel partners to provide and manage. As companies look to cut costs, smart device-as-a-service solutions become more attractive with no upfront hardware costs and the ability to upgrade or switch devices as required. 

Jola has run a successful apprenticeship scheme for many years, allowing us to educate our new recruits on the needs of Jola partners and our unique products. Our team enjoy introducing new people to the channel, with a passion for customer service and developing their skills and experience.

At Jola, we look to match new roles to available courses in each department. We work with a specialist agency that helps us to recruit the right candidates for our roles and supports our apprentices to complete their training courses. The blend of obtaining educational qualifications at the same time as learning on the job works well for us.

Jola has worked with three different apprenticeship training providers over the years. Each one has offered end-to-end support from recruitment, and training through to successful course completion.  Courses are made accessible using a mix of online and face-to-face tutoring as well as on-the-job training and projects.

The courses provide an understanding of important concepts, which our apprentices use and incorporate into our business. The apprenticeship schemes help the whole company to evolve in a positive way.

Jola has been fortunate to retain most apprentices beyond their programme. A successful Technical Support apprentice went on to be employed by Jola as a Network Engineer, further developing their skills.

One of our school leavers successfully qualified at level 4 of the scheme. They are now the go-to person for all our current apprentices, assisting with project work.

New products

For end-user businesses, saving on upfront costs, flexibility and future-proofing are driving the as-a-service market. Many would prefer to pay monthly with no-upfront costs and the ability to upgrade as required.  XaaS is attractive to vendors because they can create MRR from what was previously NRR. This means the company is more likely to grow predictably and survive severe downturns. They can hire staff to support their growth without having to lay them off if orders dry up. COVID was a disaster for NRR/project-based companies whereas MRR companies in general were able to ride it out and without laying off/furloughing staff.

To meet this need Jola offers a range of intelligent, affordable 4G & 5G routers on a rental ‘DaaS’ (Device as a Service) model over multiple terms. DaaS also means faulty routers are dealt with on an ‘Advanced Replacement’ basis and hardware can be upgraded.

As A Service Model Evolving

As the Internet has become faster and more reliable, centralised cloud-based offerings have grown in popularity. Virtually anything can be sold as-a-service and this model benefits both end users and resellers. The pace of innovation has picked up and end users don’t want to get locked into obsolete technologies. For the reseller, the cost of servicing their customers is lower with aaS and recurring margins make their business more profitable.

Key Trends

A key trend driving the as-a-service model is the move to IP and the imminent PSTN switch-off. There are millions of single-call PSTN lines in the UK that are soon to be end-of-life. Upgrading to broadband is expensive and capital costs of converters and 4G routers soon mount up. Jola has solved this problem for resellers and their customers by providing everything they need, on one affordable monthly rental. Robustel and TPLink routers, plus Grandstream ATAs and ISDN-TAs, can all be taken as DaaS.

Key Benefits

Companies with high recurring revenues are more valuable than those relying on one-off sales. This was brought into sharp focus during the pandemic when companies with a high proportion of recurring revenues featured almost exclusively in Private Equity transaction news. Telecoms resellers saw their multiples increase while more traditional MSPs had to baton down the hatches and furlough staff.

For Jola partners, the DaaS OpEx model has many benefits over CapEx purchase, not least for cash flow. From the end users’ point of view, they usually have lower set-up costs and they pay over a period of time without having to sign a third-party lease. The monthly rental usually comes with a service guarantee, support and future-proofing (the ability to upgrade within the term). Suppliers who offer XaaS products to resellers remove the need for them to invest CapEx in stock.

Xaas products are ‘in-the-cloud’ and with little equipment actually, on the end users’ premises there is less to go wrong and by removing the need for engineers to physically attend site, service overheads are lower.

Telephone lines as we know them will not exist in a few years’ time and millions of end users will need to decide what to do with their existing phone numbers. Jola has come up with a free white-label application that resellers can use with their customers to forward calls from landlines to mobiles or to add landline numbers to mobile data SIMs.

Jola operates both a mobile data network and a SIP network and has developed an innovative application that partners can re-brand. CloudNumber is available to download free from the Google Play Store and the Apple App Store. Instead of having to use an analogue phone or Analogue Telephone Adapter (ATA), CloudNumber allows users to connect to Jola’s PSTN replacement services via their mobile phone. Experts in number porting, Jola can facilitate the porting of both landline and mobile numbers. Jola partners have the choice of ordering new numbers or easily porting customers’ landline numbers, who can carry on making and receiving calls, without the need for any additional hardware.