Jola Cloud Solutions' Blog

Mobile Data Opportunities

Posted by Cherie Howlett on 19 Aug 2026, 10:33:22

What partners should be capitalising on now

Selling mobile data has become one of the most profitable revenue streams for the channel in recent years, and the opportunity is still growing. If you are only thinking about SIM cards for phones and routers, you are seeing a fraction of the picture.

Where the opportunity actually sits

End users are still buying SIMs for phones, and for routers used as primary connectivity or as back-up. But the bigger, less obvious opportunity is in the estate of devices quietly running on ageing 2G and 3G connections: smart meters, alarm panels, intruder and fire monitoring, vehicle trackers and fleet telematics, lift lines, vending machines, parking meters, ATMs, agricultural sensors, environmental sensors and asset tracking equipment.

2G/3G sunsetting and the PSTN switch off are compelling events. Customers do not have a choice about whether to upgrade the legacy SIMs sitting in these solutions, only when, and partners who get in front of that decision win the contract.

Through our MRG™ programme, we help partners find and win mobile data opportunities in retail, transport and logistics, healthcare, agriculture, security, construction and the public sector, turning a known, unavoidable upgrade cycle into a pipeline of winnable deals.

The barriers you will need to plan for

End users delay swapping out SIMs, particularly where the devices sit in hard-to-reach places or where sending an engineer to site is costly relative to the value of the contract. In some locations mobile signal is poor enough that a fixed line or satellite connection is still the preferred option. Any partner strategy needs to price and plan around these two realities rather than assume every customer will move quickly.

Building a strategy around selling mobile

The most successful partners are not selling generic connectivity. They build solutions designed specifically around the needs of their end users, then package and price those solutions to solve a real customer headache rather than sell a SIM. A few models are doing the heavy lifting for partners right now:

  • Device-as-a-Service, offering low monthly pricing with the option to refresh hardware and SIMs as required, rather than asking the customer to find capital budget up front.
  • MultiNetwork eSIMs, which can reduce operational costs significantly and provide failover should one network fail.
  • Pre-configured, plug-and-play solutions that cut engineering effort at the customer's site.
  • Pooled data options, which take cost out where usage is unpredictable or needs to be shared across an estate.

Choosing a vendor to build this on

There are very few channel-only mobile data specialists in the market. When you are choosing one to build a mobile proposition on, look for a broad range of solutions, the best possible pricing, and the support to help you actually grow this revenue stream, not just a price list.

How mobile technology will evolve over the next 12 months

We have spent years being told what 5G will eventually do. Over the next twelve months, it actually starts doing it.

5G Standalone rollouts mean network slicing and guaranteed quality of service finally become things businesses can buy, not just hear about. 5G-Advanced is following on, so it can fill the gap between low-power IoT and full 5G, useful for trackers, wearables, CCTV and mid-tier industrial sensors.

With the UK 3G sunset essentially complete, attention is turning to 2G. Smart metering, alarms and telematics estates are beginning the real migration planning, which is driving a sharp rise in LTE-M and NB-IoT activations.

eSIM and iSIM are breaking out of consumer handsets. The new standard finally makes large-scale IoT deployments genuinely manageable, and satellite-to-device is moving from novelty to a standard feature on flagship phones.

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Topics: mobile data

Why sell mobile data with Jola

Posted by Cherie Howlett on 13 Aug 2026, 16:14:08

Mobile data has quietly become one of the strongest growth engines available to Managed Service Providers across the UK. For years, fixed connectivity formed the spine of the channel, but as cloud applications, distributed workforces and connected devices proliferate, customers increasingly expect their MSP to deliver flexible, always on mobile data alongside traditional services.

The shift is being driven by a clear commercial reality. According to recent industry analysis, the UK mobile data services market for businesses is projected to grow at a compound annual rate of more than 12 percent through 2028, with SME demand outpacing enterprise in several verticals. For MSPs willing to lean in, that is recurring revenue with attractive margins and very low churn.

What does this look like in practice? Among our partners at Jola, we see three patterns repeating themselves.

The first is mobile data added to existing connectivity contracts. Almost every MSP customer using a fixed line will, at some point, need 4G or 5G failover, a mobile broadband router for a temporary site or a single SIM to keep a remote worker productive. These are easy conversations that lead to ongoing monthly revenue.

The second pattern is solving specific operational problems with mobile data. In retail, that means payment terminals, in store WiFi, click and collect lockers and digital signage. In transport and logistics, it covers vehicle telematics, tachograph downloads, driver tablets and chilled trailer monitoring. In the security sector, CCTV cameras, alarm transmission and lone worker devices all rely on resilient mobile connectivity. Public sector demand is particularly strong around connected vehicles, social housing, environmental monitoring and mobile working in health and social care.

The third pattern, and increasingly the most lucrative, is bulk M2M and IoT deployments. Customers do not always recognise these as mobile data projects, because they arrive labelled as digital transformation, ESG monitoring or asset tracking. The MSPs winning here are the ones who position themselves as the connectivity partner that makes the use case possible, rather than as a reseller of SIM cards.

Research we have conducted with the channel reinforces this picture. Among UK SMEs in retail, transport and logistics, security and public sector, more than 70 percent report rising requirements for mobile data over the next two years. Multi network resilience, predictable billing and easy management consistently rank as the most important features they want from a supplier.

The MSPs growing fastest are those who have built mobile data into the heart of their proposition. They are not selling SIMs in isolation. They are bundling mobile data with hardware, monitoring, security and professional services to create stickier, higher value contracts.

There is a cultural element to this too. The traditional carrier model, with long contracts, rigid bundles and opaque billing, simply does not work for modern SMEs. Customers want flexibility, transparency and the ability to scale up and down. MSPs partnering with specialist mobile aggregators are able to offer exactly that, often without minimum spend commitments or restrictive tariffs, and that flexibility is becoming a competitive differentiator.

Margin discipline matters as well. Some of our most successful partners have moved away from chasing wafer thin volume deals and instead focus on opportunities where mobile data is mission critical. A pound of recurring revenue from a connected payment terminal or a CCTV link is worth significantly more than a pound from a casual broadband contract, because the customer cannot operate without it.

Looking ahead, two technology shifts are accelerating MSP growth in this space. eSIM is making it easier to deploy, swap and manage devices at scale, removing the logistical friction that used to slow projects down. Private and shared multi network platforms are giving MSPs the resilience and reach those customers used to associate only with the tier one carriers, but with the flexibility of an aggregator behind them.

The opportunity for MSPs is not really about catching up with mobile. It is about realising that mobile data is now a foundational layer of every connected business. Customers who once asked their MSP about lines and broadband are now asking about routers, SIMs, eSIM, IoT platforms and managed mobile services. The providers answering those questions confidently are the ones building the strongest pipelines and the most resilient recurring revenue. The rest of the market will follow.

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Topics: mobile data

Eliminating Roaming Complexity

Posted by Cherie Howlett on 30 Jul 2026, 09:21:26

How Jola Enables Seamless Global IoT Connectivity

The problem with roaming SIMs for IoT

IoT deployments no longer sit neatly inside one country or one network. Asset trackers cross borders on the back of a lorry, remote sensors report in from sites with patchy coverage, and CCTV or monitoring devices are expected to stay online. Yet many of these deployments still run on traditional roaming SIMs, built for occasional traveller use rather than large-scale, always-on connected devices.

That mismatch causes real problems as IoT estates grow. Coverage can be inconsistent from one location to the next, visibility into how devices are actually behaving on the network is often limited, and the risk of downtime increases for applications where connectivity loss isn't just an inconvenience, it's an operational or safety issue. Asset tracking, smart monitoring, CCTV and remote sensor networks all depend on a connection that simply works, wherever the device happens to be. As the number of connected devices increases, managing these risks by hand becomes harder, and the impact of getting it wrong becomes more serious.

A connectivity model built for IoT, not travel

Jola addresses this through its RoamNet portfolio, including RoamNet 901, an IoT connectivity solution designed specifically for multi-network resilience at scale. Rather than locking a device to a single network, RoamNet 901 provides un-steered access, meaning the SIM isn't tied to one preferred network and instead connects to whichever signal is strongest at that moment, across all four UK mobile networks and 65 networks across 29 European countries.

For IoT use cases specifically, RoamNet 901 supports SIM, eSIM and remote provisioning, so partners can choose the format that fits each deployment rather than being constrained to one. It also includes the advanced controls that IoT and M2M deployments often need: Private APN for isolated, secure routing, Fixed IP for devices that need a consistent, reachable address, and IMEI locking to help protect against SIM misuse in unattended hardware.

Visibility across the whole estate

Connectivity that switches automatically between networks only solves half the problem. The other half is knowing what's actually happening across an estate of potentially thousands of devices. That's where Mobile Manager comes in. Combined with RoamNet 901, Mobile Manager gives partners real-time visibility and control over their SIM estates, so they can monitor usage, spot and troubleshoot issues, and manage deployments efficiently as they scale, rather than relying on manual checks or waiting for a customer to report a problem.

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What Sets Successful Partnerships Up to Win?

Posted by Cherie Howlett on 16 Jul 2026, 16:56:20

Partnerships are the heartbeat of the Channel. But a partnership is only as strong as its start, and that means the first weeks and months matter more than most people give them credit for. Get onboarding right, and you build a partner who sells with confidence, grows steadily, and serves happy customers for years to come. Get it wrong, and even a great solution can stall before it gets off the ground.

We sat down to unpack what onboarding success actually looks like at Jola, and how we go after it.

What are partners really looking for at the start?

New resellers aren't just looking for another product to add to the price list. They're looking for differentiated solutions to problems that are already in demand, and they need those solutions to be easy: easy to sell, easy to deliver, easy to manage, easy to support, and easy to bill. Complexity anywhere in that chain is friction, and friction slows everything down.

Just as important as the solution itself is the team behind it. Partners want people who are responsive, knowledgeable and professional, people they can trust to pick up the phone and know what they're talking about. And increasingly, they want independence: the tools to manage end-to-end solutions themselves, rather than leaning on third parties for every small change.

In short, partners are looking for a combination of the right product and the right relationship, from day one.

So what does onboarding actually look like?

There's no one-size-fits-all approach. Jola's onboarding process is tried and tested, but it's customised to each new partner and their specific requirements, because no two partners come in with the same priorities, structure or experience.

That process starts with full training on all relevant solutions and platforms for every staff member who'll need it, not just the sales lead, and portal access is granted as part of the welcome so partners can start exploring straight away. From there, it's about working side by side: productising the offer, promoting it, generating leads, winning the first order, placing it, provisioning it, and getting it live and billed.

Sales training doesn't stop after week one either. Full sales training runs alongside retention, growth and incentive schemes, and loyalty is recognised in both directions: long-term partners are rewarded for staying the course, and the fastest-growing partners get recognition of their own.

What does success actually look like at the end of that process?

It's when partners are confident with the solutions on offer, when they're regularly identifying and winning opportunities on their own, and when their end users are giving them excellent feedback. That's the real marker: not just a signed agreement, but a partner who's thriving. For further information about Jola and our onboarding processes, request our Partner Pack.

Request our partner pack

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Topics: mobile data

The eSIM Era is Here. MSPs, Are You Ready?

Posted by Cherie Howlett on 9 Jul 2026, 16:26:34

The SIM card has quietly undergone its biggest transformation in decades. For MSPs, it represents one of the most significant revenue opportunities of the next five years if they move now.

Not so long ago, eSIM was a curiosity. It cropped up in consumer smartwatches and premium smartphones as a convenience feature, useful for travellers, largely irrelevant to the channel. That perception has aged badly. In 2025 and 2026, eSIM crossed into mainstream enterprise use, quietly but decisively. Devices from routers to tablets to rugged handhelds are now shipping with eSIM as standard, and the organisations deploying them at scale are no longer asking whether to use eSIM, they are asking who is going to help them manage it.

The shift matters for the channel because it fundamentally changes who owns the mobile data relationship. When a physical SIM card was inserted at the factory or posted out by a mobile network operator, the MNO owned that customer. With eSIM, the profile is delivered remotely and switched in software. The organisation and the partner helping them manage it and controls the connection. That is a new and genuinely valuable position to occupy.

A Connected World That Needs Managing

The breadth of eSIM-connected devices arriving in enterprise environments is extraordinary. Think beyond mobile phones. Routers providing resilient backup connectivity. Tablets deployed across retail stores or construction sites. Digital signage networks spanning hundreds of locations. Fleet vehicles, ambulances, payment terminals, ATMs, lift shafts. The list of things that now need a managed, secure mobile data connection grows longer every quarter, and the organisations operating them increasingly want a single partner to handle it.

This is the opportunity for MSPs. The businesses asking for help are not primarily telco customers, they are IT-managed service customers. They want someone who understands their network, their security posture, their device estate. They want a partner who can provision eSIMs, manage profiles, and troubleshoot connectivity across a diverse fleet of devices without sending a truck. That description fits a well-positioned MSP precisely. It does not describe a mobile network operator's direct sales team.

"MSPs are not just selling connectivity. They are becoming the mobile data provider for their customers’ entire connected infrastructure."

Security Is the Conversation Opener

If revenue is the prize, security is the door that opens the conversation. Unmanaged SIM cards scattered across a device estate are a genuine vulnerability. They can be cloned, redirected, or simply forgotten running up cost long after a device has been decommissioned. eSIM, managed through a proper platform, eliminates most of these risks. Profiles can be remotely deactivated in seconds. Usage anomalies trigger alerts. Every SIM in the estate is visible in one portal.

For MSPs who lead with security, this reframes mobile data from a commodity line item into a managed security service. The conversation is no longer about price per gigabyte. It is about threat surface reduction, compliance, and the kind of visibility that a CISO actually cares about. Jola’s eSIM infrastructure is underpinned by Cloudflare, blocking 86 billion cyberthreats per day globally. That is a statistic worth putting in front of a customer.

The Practical Question: How Do You Build This Practice?

The honest answer for most MSPs is: you cannot build it alone quickly enough. The network relationships, the multi-country eSIM coverage, the portal infrastructure, the provisioning workflows all take years and significant capital investment to develop. The more efficient route is to partner with a wholesale provider who has already done it and focus your own energy on the customer relationship and the solution design.

Jola’s approach to this is built around the Mobile Data Revenue Generator (MRG™) programme. It is a structured five-step process designed specifically for channel partners who want to build a sustainable IoT and mobile data practice without reinventing the wheel. The MRG starts where it should start, with the partner’s existing customer base, identifying live IoT opportunities that are already there but not yet captured. In the last twelve months, 141 new partners won IoT business using this framework. Partners who complete all five steps consistently win larger deals, faster.

The supporting proposition is genuinely differentiated. Jola offers the widest multi-network eSIM range available to the UK channel: three UK networks, 74 European, 70 Asia-Pacific, 60 Middle East and Africa, and 100 in the Americas. Physical SIMs, QR codes and SMDP+ all supported. Fixed IP, Private APN, VoLTE. It is the kind of breadth that lets an MSP say yes to almost any customer requirement, rather than walking away from the more complex deals.

The eSIM era does not require MSPs to become mobile network operators. It requires them to become the trusted partner who manages mobile data as part of a broader connected service. The businesses that need this help are already in your customer base. The tools to serve them exist. The question is whether you move on this opportunity before your competitors do.

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Topics: mobile data

Keeping up with the XaaS market

Posted by Cherie Howlett on 2 Jul 2026, 14:07:53

The as-a-service market is maturing fast. Customers no longer want to own and manage hardware, connectivity and software as separate capital purchases; they want predictable monthly costs and someone else carrying the operational burden. At Jola we've seen this shift drive demand for bundled propositions, with connectivity, devices and management wrapped into a single recurring service. It's now the default expectation rather than a premium option.

The risk for partners who don't adapt is twofold. The obvious one is margin erosion: box shifting and one off connectivity deals are increasingly commoditised, and resellers competing on price alone get squeezed out. The deeper risk is losing the customer relationship entirely. Recurring service models create stickiness and recurring revenue, and partners who don't offer them hand that ongoing relationship, along with the upsell opportunities, to someone who does.

Mobile data connectivity is the backbone of this shift, particularly as more devices and sites go fully wireless. Around that, the real enabler is management software. Our Mobile Manager platform, for example, lets partners and their customers provision SIMs, monitor usage, set alerts and control spend in real time. Add Device as a Service and cloud voice through Jola Calls, and you have all the components to deliver a complete managed solution rather than disconnected parts.

The most interesting innovation across the market is the shift towards genuine self service and automation. Customers expect to see live usage, manage their estate and act on it instantly, without raising a ticket. We're also seeing connectivity, devices and applications converge into single SKUs, with Device as a Service a good example, where the SIM, the hardware and the management all arrive as one service with one bill.

Looking ahead, we expect more convergence and more intelligence. Bundles will keep consolidating, and the platforms underneath them will get smarter, using usage data to predict problems, automate provisioning and flag anomalies before they cost the customer money. For the channel, success will come from owning the management layer and the customer relationship, not the hardware. The partners who build genuine XaaS practices, rather than just relabelling old products, will be the ones who grow. 

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Topics: jola

Getting the Most from External Consultants

Posted by Cherie Howlett on 23 Jun 2026, 18:47:28

Companies across the Channel sometimes consult with expert services to navigate complex challenges, accelerate growth and stay ahead of the competition. The right advisor brings industry insight, strategic clarity and a track record of delivery. These qualities are often difficult, expensive and slow to build in-house.

We sat down to explore which consultancy services are currently in demand, how to choose the right partner, and how to make sure the engagement delivers real results.

Why consider external consultants?

The most common driver is growth. Channel businesses engage consultancies to help them move faster than organic development allows. There is a healthy pool of channel-focused specialists covering lead generation, market research, digital transformation and AI. Each offering capability that would take time and significant investment to build internally.

For many businesses, it is simply more efficient to bring in a proven expert than to develop that expertise from scratch.

How do you identify the right consultant for the job?

Trust and track record matter most. A person with deep roots in the channel who understands the industry, end users and the problems to solve.

A good consultant will be able to articulate the challenge clearly, outline a credible path to solving it, and point to evidence they have done it before. 

What consultancy services are most in demand right now?

AI dominates the agenda. Channel businesses are asking two questions: how do we use AI internally to reduce cost and improve efficiency, and how do we build it into our proposition to generate new revenue? Both are valid, and both are driving significant consultancy spend.

Marketing services are also widely used across the channel, helping businesses productise their offerings, sharpen their messaging and remove the commercial barriers that hold back growth. For Jola partners, this kind of strategic support can be the difference between winning new business and standing still.

What are the most common pitfalls when onboarding an external consultant?

Misaligned expectations. It sounds simple, but the majority of consultancy engagements that go wrong do so because the brief was not clear enough at the outset.

Before work begins, both sides need a shared understanding of: what the consultant is there to do, how they will execute the strategy, what success looks like, and the timeline for getting there. Getting these foundations right is not bureaucracy, it is how you protect your investment.

How do you ensure a good return on investment?

The hard work happens before the consultant starts. Make sure they genuinely understand the problem, and that you fully understand the service you are buying. Set goals, agree KPIs, define timelines and schedule regular review meetings to keep delivery on track.

Treat it like any other business project with clear ownership, accountability and outcomes and you are far more likely to see the results you are paying for.

Working with the right partners matters at every level

Whether it is choosing a consultancy to review your growth strategy or selecting a wholesale connectivity provider to power your product portfolio, the principle is the same: find someone with a proven track record, who understands your market and can demonstrate real results.

At Jola, we apply that same thinking to the way we support our partner network of over 1,500 MSPs, resellers and IoT specialists with our MRG programme. From onboarding and training to pre-sales support and white-label materials, we are built to help channel businesses grow.

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Topics: mobile data

The Mobile Data Opportunity MSPs Are Missing

Posted by Cherie Howlett on 17 Jun 2026, 20:10:02

The Mobile Data Opportunity MSPs Are Missing

The mobile data market is growing fast, and MSPs are uniquely placed to take advantage of it, but many haven't even started. MultiNet eSIMs delivered via QR codes are changing that.

What is a MultiNet eSIM?

Jola's MultiNet eSIMs are not the consumer eSIMs you find in the latest iPhone. They are cost-effective, multi-network, data SIMs that connect to any available network in any location, with no steering in favour of a single operator. Rather than waiting for a physical SIM to arrive in the post, the MSP simply scans a QR code to activate their SIM instantly, no hardware, no waiting, no logistics headache.

That combination of multi-network resilience and instant digital delivery makes them a genuinely compelling product to sell.

Who in your base is already buying them?

The question MSPs should be asking is not whether their customers need mobile data. They do. The question is whether they are currently buying it from you.

Jola partners are winning deals for MultiNet SIMs across a wide range of use cases. Tablets for paramedics, personal alarms in care homes, CCTV cameras and 4G routers on construction sites, digital signage in retail, tracking devices in delivery fleets, smart devices in new builds, push-to-talk radios for blue light services and monitoring equipment on wind turbines and solar farms, to name a few examples.

The common thread? These are not new customers. They are existing relationships where the MSP was not yet meeting a need that was already there.

The businesses in your base are already spending on mobile data, often through a patchwork of consumer contracts, direct MNO deals, or whatever their individual employees set up on their own. That spend is fragmented, unmanaged, and commercially inefficient. An MSP who walks in with a better solution, managed under a single portal, at a competitive price, will win.

Why MSPs should be supplying them

There are four strong commercial reasons to add MultiNet to your portfolio.

  • Recurring revenue. Mobile data contracts generate monthly income with very low ongoing support overhead. Once provisioned, SIMs require minimal management and Mobile Manager, Jola's white-label portal, puts that management in your hands (and your customers' hands) in real time.
  • Differentiation from the networks. MNOs lock customers into single-network contracts with expensive exit clauses. MultiNet SIMs remove that dependency. You can offer something the networks simply cannot match genuinely un-steered coverage across multiple UK networks, at a price that works for the customer and a margin that works for you.
  • Increased ARPU. Mobile data is a natural addition that deepens the commercial relationship without requiring a new sales motion. You are solving a problem the customer already has.
  • No stock to hold. The QR code delivery model removes one of the traditional barriers to mobile data. A customer request can be met the same day.
  • Multi-network, un-steered coverage. No favouring a single operator. The SIM connects to the strongest available network in every location. That's something the networks themselves can't offer you.
  • Instant digital activation. No physical SIM to post, no stock to hold. The customer scans a QR code, and they're connected. Same day.
  • White-label management. Mobile Manager gives you and your customers real-time control of their SIM estate. Activations, suspensions, data alerts, bolt-ons, all in one place, under your brand.
  • Recurring revenue with almost no support overhead. Once provisioned, mobile data SIMs are a low-touch, high-margin addition to any MSP's portfolio.

How Jola's MRG programme makes it simple

For MSPs who have never sold mobile data before, getting started can feel daunting. Jola's Mobile-data Revenue Generator (MRG) is designed to remove that friction.

The MRG is a structured six-step programme that guides partners through the entire process from identifying the right opportunities in their existing customer base, through building a proposition, to winning and provisioning deals. It is not a sales course. It is a hands-on engagement that gives you access to Jola's full team: Partner Managers who can work with your sales team directly, a technical bid team who will attend customer meetings with you, and support through to provisioning and billing.

Critically, you do not need specialist mobile knowledge in-house to get started. Jola provides the expertise. You provide the customer relationships.

White-label tools mean you sell under your own brand. Mobile Manager gives you and your customers real-time visibility and control of SIM estates. And because SIMs provision immediately through the platform, you start billing as soon as the customer activates. There is no delay between winning a deal and generating revenue.

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Topics: mobile data

Mobile Data - an easy recurring revenue stream

Posted by Cherie Howlett on 11 Jun 2026, 14:17:46

Are you missing out on an easy recurring revenue stream?

Every retail chain. Every CCTV camera. Every delivery vehicle.

All of them need reliable mobile data. And most MSPs aren’t providing it.

That’s a problem worth fixing, because the opportunity is significant, the deployment is simple, and you don’t have to go it alone.


Mobile data opportunities are hiding in your customer base

Mobile data solutions are one of the fastest-growing recurring revenue streams in the channel, yet many MSPs aren’t having the conversation with their customers. The demand is already there. Retailers, logistics companies, and security firms are crying out for a trusted partner to manage their connectivity. You just need to show up.

One retail chain with 300 stores uses hundreds of SIMs for primary connectivity, 4G back-up solutions, for digital signage, in smart kiosks and in PDAs. One deal. Predictable, scalable revenue that grows every time they open a new site or roll out a new solution.

Three markets. Hundreds of sites. Recurring revenue.

Retail

National retailers operate hundreds of sites, each needing always-on connectivity for card payments, digital signage, stock management, and back-office systems. A single contract with a major retailer could mean thousands of SIMs on rolling monthly recurring charges.

Deployment is straightforward: SIMs arrive pre-configured, activate remotely, and require no engineer visits. You bill the customer. The revenue lands every month.

CCTV & security

Smart cameras are increasingly mobile-connected monitoring construction sites, remote estates, pop-up locations, and public spaces. This is a high-volume, low-touch model. Once deployed, SIMs run quietly in the background while your MRR ticks up.

Transport & logistics

From HGV fleets to last-mile delivery, mobile data powers real-time vehicle tracking, secure payment terminals, driver communication, and compliance reporting. As supply chain visibility becomes non-negotiable for businesses, the demand for managed mobile data in this sector is accelerating fast.

Simple to deploy. Easy to manage.

You don’t need to become a mobile network expert. Jola’s intuitive portal gives you complete visibility and control across your entire SIM estate from one SIM to tens of thousands in a single, white-label, fully automated portal.

  • Monitor live data usage across all accounts
  • Set data caps and alerts by customer or SIM
  • Bar international roaming or restrict usage in seconds
  • Add pooled data or Private APN
  • Your account manager helps you spot the mobile data opportunities within your existing customer base
  • Together you confirm requirements, data volumes, and deployment specifics
  • Jola supports you in building a compelling, tailored solution proposition
  • Co-selling capability and commercial support right through to deal close

Management overhead is minimal, and your customers get one supplier for all their connectivity needs.

You Don’t Have to Figure This Out Alone

Jola’s MRG™ programme is built to help MSP partners win in this space. You’re paired with a dedicated account manager who works alongside you from the first conversation to the signed contract.

Here’s how it works in practice:

This isn’t a support hotline. It’s a genuine partnership with people who know the product inside out and want you to win as much as you do.

The MRG programme means you can walk into your first mobile data conversation with confidence, backed by a team that’s done it hundreds of times before.

The Numbers Make Sense

Recurring revenue from mobile data compounds over time. Win a single logistics company or retail chain and you could add thousands of pounds in MRR from one deal. As customers grow, new stores, new vehicles, new sites, your revenue grows with them.

MSPs already in this space are building annuity income which grows.

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Topics: mobile data

IoT

Posted by Adrian Sunderland on 3 Jun 2026, 10:49:39

What is advancing in IoT?

eSIM has moved from a specialist option to a mainstream requirement, with eSIM profiles now expected at scale rather than treated as the exception. New eSIM technologies, such as SGP.32, are a hygiene factor rather than a nice-to-have. LPWAN technologies, such as NB-IoT and LTE-M, are mature enough that silicon, modules and operator coverage no longer hold back deployments. And LEO satellites are closing the coverage gaps that have always limited cellular IoT in remote, marine and infrastructure use cases. The network itself is rarely the constraint anymore. The harder problems have shifted to device management, billing and the commercial model behind a deployment.

New possibilities

Things that were operationally awkward two years ago are now routine. A reseller can put a multi-network eSIM into a consumer device shipped globally, with the same SIM working reliably in Manchester and Madrid without the customer ever touching it. Cellular failover for life-critical equipment, alarms and lifts is now well understood, which matters as the PSTN switch-off forces a hard deadline of January 2027. And LEO satellite gives resellers a credible answer for sites that simply have no usable mobile signal, rather than telling the customer it cannot be done.

In demand

Demand is dominated by solutions to the PSTN switch-off problem. Cellular routers and SIMs for alarms, lifts, telecare, ATMs, EV charging and digital signage are moving in real volume. Multi-network SIMs and eSIMs are increasingly the default request rather than the upsell. On the way out, 2G and 3G connectivity is being phased out as networks switch off the underlying radio. Single-network SIMs are losing ground because customers have learned the hard way what happens when one operator suffers a regional outage. Bespoke M2M arrangements that lock the reseller out of margin are also fading.

Partnerships

Channel-only matters more than it sounds. A supplier that also sells direct will eventually meet the reseller in front of an end customer, and that conversation rarely ends well for the reseller. Beyond that, look for breadth across cellular, eSIM and satellite under one contract, a self-serve portal that does not require a ticket for every change, and billing flexibility that accommodates unusual deployment shapes. The strongest signal of a good partner is whether they actively help resellers find IoT opportunities within their existing customer base. At Jola, we built our MRG process specifically for this. The opportunity for most resellers lies within the customers they already manage, and the job of a good IoT partner is to help them uncover it.

The future

The PSTN switch-off will dominate the next eighteen months and probably extend well into 2028, because many sites will still be running on copper by the deadline. Multi-network eSIM will become the default for any deployment of meaningful size, with single-operator SIMs treated as a legacy choice. Satellite IoT will move from a specialist niche to a standard line item on resellers' price lists, and Amazon LEO will give the market a credible alternative to Starlink. The reseller opportunity will continue to shift from finding new IoT customers to uncovering IoT use cases within the customer base they already serve.

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Topics: IoT

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