Jola Cloud Solutions' Blog

Mobile data and IoT opportunities in the channel

Posted by Cherie Howlett on 27-Jul-2023 15:59:24


With technologies being switched off (PSTN, ISDN, 3G) and the current economic climate, demand for cost-effective, managed mobile data solutions from the channel, has never been so high. We are seeing an exponential rise in demand for SIMs not only for use in 5G/4G routers, pre-Ethernet connectivity and Ethernet back-up but also for digital signage, monitoring and smart devices.  Resellers, manufacturers and service companies are finding new uses for mobile data daily and, as we accelerate towards 5G, this is unlikely to slow down.


Public Sector

The NHS has rolled out iPads to ambulance crews all over the UK recently. The iPads will help them access medical records to help inform their course of action.

MSPs who help ambulance trusts roll out technology and who previously worked with mobile networks directly have found that partnering with aggregators offering multi-network services and a management portal gives them so much more control and removes the headache of dealing with multiple carriers and manual requests for changes.


Digital signage

AV Specialists are ordering complete, secure connectivity packages for digital signage, to arrive plug-and-play to each site, and consisting of an intelligent 4G router, a SIM and some clever configurations to prevent hackers from accessing the signs. Devices arrived pre-configured with an app, allowing auto-configuration, saving time and money.

Buses and Coaches

Specialists are novating SIMs on various tariffs and price plans with their Private APN for bus and coach companies for cashless ticketing systems and WiFi. End-users can manage data usage directly on their own management portal.

Car Parks

IT Resellers provide both voice and data and data-only SIMs for car parks.  They can use aggregated data SIMs and voice and data SIMs, which means they can share data across sites to avoid data overage charges and use a Private APN for their CCTV cameras.


MSPs are helping property owners and developers to monitor carbon levels. They have created solutions to monitor energy consumption across many different devices within the home. Their devices need 4G to report usage information and for general maintenance of the equipment.


Most telecommunications resellers use SIMs for short-term internet connectivity, 4G backup and as part of PSTN replacement solutions where fixed-line connectivity is not practical.

The opportunity for the channel is massive. The challenge is finding the opportunities each partner can win. Suppliers that can help resellers target opportunities they can win are crucial. Solutions need to be easy to sell, roll out and manage.

Key Trends

A key trend driving the as-a-service model is the move to IP and the imminent PSTN switch-off. There are millions of single-call PSTN lines in the UK that are soon to be end-of-life. Upgrading to broadband is expensive and capital costs of converters and 4G routers soon mount up. Device-as-a-service models have solved this problem with no up-front hardware costs and low monthly charges, plus the added benefit of ‘advance replacement’ and free returns for faulty routers.

Look for a channel-only supplier with

  • A real-time, fully automated, API-enabled, white-label portal that connects to every mobile network in the world
  • A network and internal systems protected from DDOS attacks
  • Global eSIM networks
  • OPEX and CAPEX financial models on hardware
  • Financial stability and demonstrable growth
  • A wide range of SIM options across a number of different networks
  • Cost-effective SIP-enabled 4G/5G PSTN replacement products
  • Routers with proprietary auto-configuration and management software built-in
  • A programme to help you identify opportunities you can win


Our ability to innovate is one of our success stories at Jola. We continually innovate to help partners win. On average we launch a new product/product extension every month.

We were the first to market with a real-time automated portal and we continue to lead and innovate in this important area. MSPs and resellers do not want multiple supplier portals to deal with, they want the ability to order a wide range of technologies from multiple network operators in a single portal. They want direct access to activate SIMs, add bolt-ons and share data across accounts.

Jola is helping channel partners uncover prospects with immediate requirements for mobile data SIMs. We help develop unique solutions that partners can't buy from anyone else, at a competitive price, allowing a healthy margin. We are channel-only so partners can trust us to help them pitch and close deals. We are on hand to support partners and their customers throughout the buying process and we can help create winning propositions, producing large, high-margin long-term contracts.

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Topics: mobile data

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