Jola Cloud Solutions' Blog

How is the cloud market changing?

Posted by Ben Merrills on 22-Oct-2025 15:55:59

Products and services are in demand

The cloud market is always changing, and it can be hard for customers to know which solutions work in a cloud environment and which don’t. The cloud will always work best for services that are hard to build, but easy to consume.

Jola has accomplished this in many ways, by creating easy to consume APIs and portals for connectivity, along with services like voice. Now we’re seeing the overlay services, services that sit on top of existing cloud products, support systems with AI integration.

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Best solutions

Education is key. Work with a channel-supplier like Jola, who understands the industry, has seen many solutions developed over time and who can identify common scenarios. 

Challenges

The move to the cloud can be a challenging one, especially as there are so many vendors selling cloud services. A common consideration we see from partners is being able to centralise services into one platform, especially when it comes to things like connectivity. They value a single centralised platform, where all services can be consumed and managed.

Additionally, delegation of control is also a fundamental aspect of cloud migration and management. Jola’s platforms help partners give their customers the access they require to self-manage and provision.

Data security and privacy

Data security has always been important however businesses are more aware of how their data is used and secured than ever. Work with partners who adhere to certifications and standards, who prioritise data security as part of their portfolio and who are open an honest about how they use and process data. Jola helps ensure security including Cloudflare protection on all our Fixed IP SIM products.

The future

I think big drivers for the cloud market over the next 12-24 months will be AI and Operational Efficiency, and how it integrates with existing technologies like Data Management, Observability and Analytics.

Jola supports a wide range of APIs that help partners integrate our systems into theirs, increasing they ability to consume our services, and build upon them, increasing operational efficiency for partners.

Customers hold a wealth of information, often they don’t know how useful or valuable that information is to them, or the success of their business. I think we will start to see new cloud services tap into that data and help drive growth within segments and verticals. Jola is helping to drive that revolution be exposing more information, in a secure and consumable way, allowing partners to create deeper integrations that help power the next generation of cloud services.

About Jola

Jola is an award-winning, supplier of business communications, specialising in mobile data SIMs. Jola sells on a wholesale basis to MSPs, ISPs, IT support companies and telecommunications resellers. These channel partners supply solutions to public sector organisations and enterprises worldwide.

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Topics: Cloud

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